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Tag: Sudhir Shukla

  • Cars24 onboards Sudhir Shukla as CMO

    Cars24 onboards Sudhir Shukla as CMO

    Mumbai: Cars24 has brought Sudhir Shukla on board as chief marketing officer (CMO). In this new role, Shukla will be responsible for marketing and growth of the company’s India business, according to his Linkedin profile.

    In his most recent role, Shukla worked with Star Sports as head of marketing. In this role, his key responsibility was to drive consumption for the entire sports portfolio.

    Prior to his elevation, he was senior vice president – cricket. He joined Star as VP and head – marketing and brand strategy where he led projects across Hotstar, entertainment, and sports.

    Before joining Star, Shukla worked with Mondelez International as head-modern trade, CSD and away from (NCD) channel. He was associated with Mondelez for over a decade.

    Shukla is an alumnus of XLRI, Jamshedpur and Vivekanand Education Society’s Institute of Technology.

  • Star Sports names Sudhir Shukla as marketing head

    Star Sports names Sudhir Shukla as marketing head

    New Delhi: The Walt Disney Company-owned Star India has elevated Sudhir Shukla as head of marketing for Star Sports. He will be managing the marketing for the entire sports portfolio at Star Sports. 

    Shukla announced the development on his social handle.

    He joined Star India in 2016 and has served in different roles such as VP & head marketing and brand strategy, SVP – cricket.

    In his previous role, he has successfully spearheaded marketing for IPL, ICC World Cup 2019, women’s cricket and launched several campaigns.

    Previously, this portfolio was handled by Rajiv Mathrani who had recently moved on from the organisation. 

    Shukla has over 17 years of experience and has previously worked at Mondelez, and Tata Consultancy Services. His longest stint was at Mondelez where he served for over 10 years in different roles such as area sales manager, brand manager, category manager – gum and candy, category head – cocoa beverages, and head of modern trade, CSD and away from home (NCD) channel.