Mumbai: Global independent content distributor GoQuest Media has signed an exclusive distribution deal with Disney Star. The agreement marked a new chapter in GoQuest Media’s continuing growth as a global independent distributor.
GoQuest Media will be the sole distributor for Disney Star’s content portfolio across Africa. This includes content dubbed in both English and Hindi. The deal sees GoQuest Media wield exclusive TV and OTT rights to Disney Star’s linear programming catalogue. This includes some of India’s most popular and successful shows, with consistently high TRP ratings such as Anupamaa, Imlie, Kasauti Zindagii Kay, Yeh Jaadu Hai Jinn Ka, Chandra Nandini, amongst others. The agreement represents a strategic move to bring popular Indian content to a wider African audience.
Commenting on the deal, Disney Star international business head Sudhir Nagpal said, “We are excited to further extend the reach of our compelling and multi-lingual portfolio to our audiences in Africa, through our collaboration with GoQuest Media. Africa has a strong viewer base for our content, especially for our series across languages. We continuously seek opportunities to connect with our audience and this collaboration with GoQuest Media is another step in that direction.”
GoQuest Media managing director Vivek Lath added, “GoQuest has successfully introduced foreign language titles to Africa over the past ten years. Our track record, strong partnerships and knowledge of the region and local audiences have positioned us as the ideal team to introduce Disney Star’s Indian collection to this market. We fully recognise and appreciate the trust placed in GoQuest and are confident that these titles will achieve equal success in Africa as they have in India. Here’s to sharing the magic across borders!”
