Tag: Sudhir Kumar

Maestro of the Wild

Mumbai: The conventional measures of legacy usually have material and career success centred firmly in their sights. Aditya ‘Dicky’ Singh, former bureaucrat turned legendary wildlife photographer, tiger expert, author and conservationist had that in spades. The tributes that poured in from the wildlife and photography communities across the world at his untimely passing at the age of 57 were ample proof of this.

Yet, a truer measure of legacy is the people who value memories from shared times of empty pockets and unknown futures. On 14 January, Dicky’s classmates, the Batch of ’84 from Modern School, Barakhamba Road, gathered to pay tribute to their batchmate by contributing to the release of a special edition of Wildlife Today magazine at the National Sports Club of India, on his visionary work and activism in shaping future thinking on conservation and wildlife.

Entitled Wildlife Maestro: Dicky’s Legacy, the special edition was released by his mother Mrs Aruna Singh amongst the legion of friends and family who had gathered for an emotional homage. Several classmates shared personal anecdotes about Dicky’s larger-than-life personality, his sharp humour and his generosity. His father Brigadier N.B. Singh spoke with feeling about how Dicky took his ‘permission’ to give up the civil services and plunge into an unknown future in Ranthambore National Park, driven only by his passion for the wild. No one could predict it would be his home for the rest of his life.

The special edition edited by Sudhir Kumar, captures Dicky’s visionary tale. His name was synonymous with Ranthambore, the tiger land that inspired him to breezily chuck a weighty bureaucratic career overnight to plunge into a passionate affair with wildlife that took him from observer to guide to host to builder and finally, fittingly; preserver and defender of the land he so cherished. It outlines the extraordinary initiative he and his lifelong companion in arms, wife Poonam, took up in buying land around their Ranthambore home and rewilding it, his outspokenness on and dedication to the preservation of the wild, his anti-poaching initiatives and his sheer passion for nature.

It offers glimpses of his photography not just as an astonishingly close-up photographic record of his beloved tiger land but one that visually captured the high intellectual debate of development vs natural resources and the balance between human and animal, winning him both the coveted Carl Zeiss Award and the Sanctuary Wild Life Photographer along the way.

Dicky Singh is survived by his wife Poonam, daughter Nyra and the beautiful forest full of wild beings that will live on long after him. His absence leaves a massive void in the conservation and wildlife community that needs every hero it can get.

January 29, 2024
itel Mobile appoints HTA Marketing Services as its creative agency

MUMBAI: Transsion Holdings Conglomerate, the largest manufacturer of feature phones in the world, has roped in HTA Marketing Services as the creative partner for its flagship brand, itel, in India. The account, which was won in a multi-agency pitch, is handled by agency’s Delhi office.

Every creative devised by JWT are crafted around itel Mobile’s core brand proposition of ‘Right to Progress’ and will be aimed at promoting its highly relevant, value-plus mobility solutions within the aspiring Indian consumer base. This will aid itel in furthering its mission of empowering every Indian citizen and enabling their progress in all spheres of life.

Commenting on the development, itel India CEO Sudhir Kumar said, “In an increasingly digital-first world, mobile ownership is no longer a privilege, but has emerged as a fundamental right. At itel, we are dedicated to help every Indian claim this right, helping them stay connected seamlessly with the world around them. With a rich legacy of building brands and an in-depth understanding of our target demographic, JWT & its network of agencies are the perfect creative partners to highlight our brand proposition, ‘Right to progress’.

Elaborating on the mandate, JWT managing partner Sanjeev Bhargava said, “itel’s vision of providing feature-rich phones that are pocket friendly gives it a tremendous opportunity to disrupt the market. Establishing itel Mobile as a leading industry player will require a multidisciplinary approach, something which JWT & its network of agencies particularly excel in.”

Speaking on the association, itel India chief marketing officer Gaurav Tikoo said, “With our purposive innovation, cutting-edge technology and a unique proposition of 100 days warranty which is a game changer in the mobile industry, we aim to break the class barriers in the mobile market. The partnership will allow itel Mobile to benefit from the unique integration of traditional and new-age media leveraged by JWT & its network of agencies

August 23, 2016
itel Mobile appoints HTA Marketing Services as its creative agency

MUMBAI: Transsion Holdings Conglomerate, the largest manufacturer of feature phones in the world, has roped in HTA Marketing Services as the creative partner for its flagship brand, itel, in India. The account, which was won in a multi-agency pitch, is handled by agency’s Delhi office.

Every creative devised by JWT are crafted around itel Mobile’s core brand proposition of ‘Right to Progress’ and will be aimed at promoting its highly relevant, value-plus mobility solutions within the aspiring Indian consumer base. This will aid itel in furthering its mission of empowering every Indian citizen and enabling their progress in all spheres of life.

Commenting on the development, itel India CEO Sudhir Kumar said, “In an increasingly digital-first world, mobile ownership is no longer a privilege, but has emerged as a fundamental right. At itel, we are dedicated to help every Indian claim this right, helping them stay connected seamlessly with the world around them. With a rich legacy of building brands and an in-depth understanding of our target demographic, JWT & its network of agencies are the perfect creative partners to highlight our brand proposition, ‘Right to progress’.

Elaborating on the mandate, JWT managing partner Sanjeev Bhargava said, “itel’s vision of providing feature-rich phones that are pocket friendly gives it a tremendous opportunity to disrupt the market. Establishing itel Mobile as a leading industry player will require a multidisciplinary approach, something which JWT & its network of agencies particularly excel in.”

Speaking on the association, itel India chief marketing officer Gaurav Tikoo said, “With our purposive innovation, cutting-edge technology and a unique proposition of 100 days warranty which is a game changer in the mobile industry, we aim to break the class barriers in the mobile market. The partnership will allow itel Mobile to benefit from the unique integration of traditional and new-age media leveraged by JWT & its network of agencies

August 23, 2016
Itel amongst Africa’s top 100 most admired brands

MUMBAI: In an announcement that emphasises the impact of the brand in the overseas market, itel, the hi-tech innovative brand for the masses, has been ranked 51stin the list of the ‘Most Admired Brands in Africa’ in 2015. The latest rankings by African Business, Africa’s biggest business magazine, saw itel move up 21 positions to be placed above other leading global brands such as Toshiba, Sharp, BlackBerry and Facebook.

Speaking on the announcement, Sudhir Kumar, CEO, itel Mobile India, said, “itel was established to make quality mobile connectivity solutions accessible to the aspiring consumer base across the world. Being named amongst the ‘Most Admired Brands in Africa’ highlights the difference we have made to the continent’s consumers by bridging the technological gap between the urban and rural geographies. We will be looking to build on that success and consolidate our presence in India by delivering best-in-class features at highly cost-effective prices. Our products have already received an impressive response from the country’s consumers, and we are confident that we will be able to drive the cause of Digital India through our state-of-the-art innovations and feature-driven products.”

The latest achievement underlines itel’s impact within the African region as an enabler that aims to empower every individual with value added and best-in-class mobility-based communication solutions. The brand, which has sold more than 70 million handsets worldwide since its inception, was previously ranked 72nd in the 2014 list of ‘Most Admired Brands in Africa’.

June 22, 2016
Itel amongst Africa’s top 100 most admired brands

MUMBAI: In an announcement that emphasises the impact of the brand in the overseas market, itel, the hi-tech innovative brand for the masses, has been ranked 51stin the list of the ‘Most Admired Brands in Africa’ in 2015. The latest rankings by African Business, Africa’s biggest business magazine, saw itel move up 21 positions to be placed above other leading global brands such as Toshiba, Sharp, BlackBerry and Facebook.

Speaking on the announcement, Sudhir Kumar, CEO, itel Mobile India, said, “itel was established to make quality mobile connectivity solutions accessible to the aspiring consumer base across the world. Being named amongst the ‘Most Admired Brands in Africa’ highlights the difference we have made to the continent’s consumers by bridging the technological gap between the urban and rural geographies. We will be looking to build on that success and consolidate our presence in India by delivering best-in-class features at highly cost-effective prices. Our products have already received an impressive response from the country’s consumers, and we are confident that we will be able to drive the cause of Digital India through our state-of-the-art innovations and feature-driven products.”

The latest achievement underlines itel’s impact within the African region as an enabler that aims to empower every individual with value added and best-in-class mobility-based communication solutions. The brand, which has sold more than 70 million handsets worldwide since its inception, was previously ranked 72nd in the 2014 list of ‘Most Admired Brands in Africa’.

June 22, 2016