MUMBAI: In a move that blends art with optics, Canon India has rolled out the red carpet for two of the country’s most accomplished visual storytellers. The brand announced on 23 June 2025 the onboarding of Kiran Deohans and Sudhir Koushik as its newest Canon Cinema EOS Ambassadors, adding weight to its commitment to championing cinematic brilliance across India.
With careers that span decades and formats, both Deohans and Koushik bring unmatched industry experience to Canon’s expanding creator community. Known for his iconic work in mainstream cinema, Deohan’s lens has shaped classics such as Qayamat Se Qayamat Tak, Jodhaa Akbar, and Kabhi Khushi Kabhie Gham. His portfolio also boasts over 1,500 commercials and a membership in the Indian Society of Cinematographers. Koushik, meanwhile, has been the man behind the camera for India’s biggest unscripted entertainment hits, from Kaun Banega Crorepati to The Great Indian Kapil Show and MTV Hustle.
“At Canon, we see cinematography not just as a technical pursuit, but as a cultural force. The stories being told today whether through a feature film, a reality show, or a digital series are shaping how we view the world. Our aim is to support and empower storytellers who are redefining these narratives. Kiran Deohans and Sudhir Koushik bring immense experience and creative integrity to the table, and we are thrilled to have them as ambassadors of Canon’s larger vision for visual storytelling in India”, said Canon India Imaging Communication Business Centre assistant director Vishesh Magoo.
“Cinema is not just about capturing visuals; it’s about shaping culture, evoking emotion, and preserving memory. Canon has always understood that storytelling is as much a craft as it is a responsibility. I’m excited to be part of a brand that empowers creators not just with cutting-edge tools, but with a deep commitment to shaping the future of Indian cinema”, said Deohans.
“What sets Canon apart is not just its products, but its purpose. The brand truly believes in elevating the art of cinematography not just through innovation, but by creating a platform for collaboration and creativity. As someone who has seen this industry evolve from analog to digital, it’s heartening to partner with a brand that evolves with us, not just for us”, added Koushik.
Through its Cinema EOS Ambassador Program, Canon has created a talent-powered platform that brings together filmmakers, cinematographers, and content creators under a shared mission of visual mastery. Ambassadors serve as product consultants, mentors, and evangelists, offering insights and support across genres, languages, and screens big and small.
With Deohans and Koushik stepping into ambassadorial roles, Canon is banking on creative synergy to not only advance its cinema product line but also help foster a more collaborative, craft-driven industry narrative.