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Tag: Sudhir Das

  • Cheil India hires Sudhir Das as senior executive creative director

    Cheil India hires Sudhir Das as senior executive creative director

    Mumbai: Cheil India, an advertising agency has announced the appointment of Sudhir Das as Sr executive creative director. He will be responsible for overseeing the creative output of a segment of Samsung mobile business and Samsung exclusive stores.

    In his current role, Sudhir will be reporting to Cheil India CCO Vikash Chemjong and will be based out of the agency’s Gurgaon office.

    Sudhir has been in advertising for two-plus decades, in agencies like Publicis, McCann, Leo Burnett, and Dentsu WebChutney, winning around 100 national and international awards along the way. His previous role was group executive creative director at Dentsu Creative.

    Sudhir has created advertising for some of India and the world’s most popular brands including Coca Cola, Nestle, Apple, Google, Airtel, LinkedIn, Tanishq, ITC and Uber. Along the way, he has been part of campaigns like ‘Ras-Ras mein India’, ‘Me and Meri Maggi’, ‘Spicejet Democracy’, ‘Cardekho Back-Off’, ‘Airtel 175 Replayed’ and ‘Motorola Deep Connect’ – covering the gamut from large, populist, TV-led campaigns to documentary-style film-making to social and tech innovations.

    A proud geek, he is extremely interested in tech and using it new and interesting ways to create social conversations.

    Cheil India CCO Vikash Chemjong said, “Sudhir when you meet him, seems alike a misfit in advertising. He doesn’t drink! Is not trying to run off to the hills/beach every chance he gets because he hates travelling! And he is a little anti-social, preferring the company of his cats more than the company of most people [but seeing the type of people surrounding us most days, I have begun to see the wisdom in it.

    But dig a little deeper and one begins to see the many reasons for the multi-award winning adman that he is. He is a gamer.  A lover of all things tech. A self-professed nerd. An encyclopedia of advertising trivia. Plus a great cook! Not just in what he whips up in the kitchen but what he manages to concoct every time you sit down with him, for work or otherwise. Be it stories. Strategies. Interesting theories. And of course, great advertising ideas! We’re lucky to have him join the Cheil fold. All set to mesmerize us and our clients with his unique and interesting way of telling the brand story.”

    Commenting about his appointment, Sudhir said, “This is actually my second stint at Cheil. And it took literally a 15-minute conversation with Vikash to decide that I wanted to be back here. What really attracted me was the hunger to really explore the bleeding edge of creativity, and perhaps more importantly, this hunger was married to a scale and depth of integrated talent that actually manages to get things done. I have a feeling I’m really going to enjoy my time here.”

    Cheil SWA group COO Sanjeev Jasani added, “I am happy to welcome Sudhir to Cheil India. He has a much-deserved reputation for being a creative maestro with a penchant for everything that is tech. His repertoire of work is amazing and eclectic in equal measures. I look forward to the unique perspective and ideas that Sudhir brings to the table, which will positively inform our campaigns.”

  • Dentsu Creative India names Sudhir Das as executive creative director

    Dentsu Creative India names Sudhir Das as executive creative director

    MUMBAI: Dentsu Creative India has announced the appointment of Sudhir Das as executive creative director (ECD). He will report into Dentsu Webchutney & dentsuMB chief creative officer (CCO) Arjuna Gaur.

    In his new role, Das will oversee and strengthen the creative capabilities of the agency’s Bengaluru office, further leveraging the power of ‘Modern Creativity’ across brands, according to the agency.

    Armed with two decades of experience, Das has won over 50 national and international awards. Prior to this, he was with Leo Burnett as an associate executive creative director (AECD). In his previous roles, he has worked with brands like Coca-Cola, Nestle, Apple and Airtel, to name a few. His notable campaigns include ‘Ras-Ras mein India’, ‘Me and Meri Maggi’, ‘Spicejet Democracy’ and ‘Cardekho Back-Off’ – covering the gamut from large, populist, TV-led campaigns to documentary-style film-making to super-technical experiments marrying cars and music.

    Speaking on the appointment, Arjuna Gaur said, “Sudhir Das is an experienced creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline advertising as he is with new age forms and is an engineer to boot! A brilliant well-rounded creative, Sudhir will be an invaluable addition to the team.”

    Sudhir Das added, “The Cannes jury has confirmed what we knew all along – this is the best agency to be in. I am super excited to be joining this bunch of incredibly talented and hard-working people and aim to continue their awe-inspiring trajectory of success.”

    Dentsu Creative India was recently declared the ‘Agency of The Year’ at the Cannes Lions Festival of Creativity 2022 – a first-ever for India. It was a hat-trick for the agency with Dentsu Creative India also lifting a Titanium for its ‘Unfiltered History Tour (UHT)’ Campaign in addition to bagging three Grand Prix – another first, two Gold Lions and three Silver Lions – making UHT the most awarded work not only from India but globally.