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Tag: Sudesh Shetty

  • Fibe onboards Vikrant Massey as its new brand ambassador

    Fibe onboards Vikrant Massey as its new brand ambassador

    Mumbai: Fibe has roped in actor Vikrant Massey as its brand ambassador. Massey, acclaimed for his blockbuster movie ‘12th Fail’, will be a part of Fibe’s marketing campaigns to highlight the company’s quick and hassle-free application process as well as the ease at which its customers can avail of its services. The strong customer connect of Massey will reinforce Fibe’s familiarity among Gen Z and millennials as a solution that addresses every individual’s needs without any lengthy process or questions regarding usage of the loan.

    The association has commenced with a campaign that wants customers to dismiss the age-old tradition of saying ‘Agli Baar’, addressing the common tendency among middle-class individuals to postpone their aspirations or purchase decisions.

    Conceptualised by VeryBusyPeople Film Production House, the campaign demonstrates Massey as a protagonist and narrator (Sutradhar) to guide the customers through the journey of fulfilling their aspirations through the Fibe app, be it purchasing a dream bike or an online course. Massey further goes on to highlight the benefits of using the Fibe app thereby empowering individuals to make decisions that positively impact their lives.

    Fibe’s founding member and EVP – marketing Sudesh Shetty said, “We are thrilled to welcome Vikrant Massey to the Fibe family. Vikrant’s relatable and authentic persona makes him the perfect fit to represent the brand Fibe. Fibe has remained committed to upgrading the lifestyle of the salaried class while ensuring to encourage responsible buying behaviour. Vikrant’s connect with the younger generation will significantly boost our efforts in engaging with the audiences and empower them with the Fibe app through which they can avail our offerings in an easy manner.”

    Vikrant Massey further expressed his enthusiasm stating, “I am delighted to collaborate with Fibe in its mission of helping people fulfil their dreams with confidence and ease. The brand not only helps underserved individuals avail financial services but also empowers them with financial independence.”

    “The inspiration for this campaign came from the stories of everyday life of the youth who have many dreams and aspirations but avoid making smallest of purchases and push it to ‘Agli Baar’ because of financial constraints. Through ‘NoMoreAgliBaar’ campaign, we want to inspire them to seize the opportunities with the support of Fibe’s financial solutions. Leveraging Massey’s relatable appeal with the youth, we aim to create a powerful connection with Gen Z and millennials while enabling them with easily accessible financial solutions,” added VeryBusyPeople Film Production House founder & director Sudhir Shetty.

    The integrated launch of the campaign will be promoted across various platforms, including digital and social media platforms.

    Fibe’s commitment to enhancing lives extends beyond just traditional loans to offering specialised products that have the potential to impact millions of lives and transform them. Through its ‘Impact loans’ portfolio, the company is offering edtech loans, healthcare loans, insurance premium financing, and more. The company has created a financial ecosystem with various products like salary advance, personal loans, instant cash loans and buy now pay later facilities across health and education. Fibe recently raised $90 million in a series E funding round.

  • Fibe reduces customer service turnaround time by 99 per cent

    Fibe reduces customer service turnaround time by 99 per cent

    Mumbai: Fibe (formerly EarlySalary) Fintech, has significantly enhanced customer experience and has reduced the response time by 99 per cent. Through its association with Locobuzz, a CX management platform, Fibe has improved the efficiency and effectiveness of its customer interactions, thereby boosting brand loyalty.

    With over 5 lakh active customers, Fibe handles over 10,000 monthly conversations. With an aim to efficiently manage the influx of customer interactions, Fibe sought the services of Locobuzz’ unified CX platform. The primary objective of the association was to proactively engage with inquiries, requests, and feedback across various digital channels, while effectively tracking untagged mentions, managing multi-channel conversations, and gaining competitive insights.

    The platform empowered Fibe with a comprehensive suite of tools including:

    ●   Social listening: Enabled tracking of 100 per cent mentions, including untagged and viral content, ensuring no query went unnoticed.

    ●   Sentiment analysis: Enhanced understanding of customer emotions, allowing for prompt and effective response.

    ●   Competitor tracking: Provided valuable insights into competitor strategies and campaign effectiveness, allowing Fibe to refine its own approach and stay ahead of the curve.

    ●   SSRE (social service response engine): Automated social media response management, ensuring swift and consistent customer service.

    ●   DIY dashboards: Empowered data-driven decisions with customised reports and key metric monitoring.

    Fibe leveraged Locobuzz’s solutions to significantly improve its response time across various digital touchpoints. The robust tools contributed to Fibe successfully reducing its customer service turnaround time from 96 hours to an impressive 45 minutes.  The SSRE further heightened the efficiency, ensuring SLA (service level agreement) closure within just 1 hour and 9 minutes. These improvements, coupled with effective social media engagement, significantly elevated Fibe’s Social Reputation Score, thereby strengthening the brand advocacy.

    Fibe founding member and head of marketing Sudesh Shetty, said, “Fibe has always remained committed to provide a superior and seamless experience to its customers. The Locobuzz platform has further propelled our customer-first approach and enabled us to authentically engage with our audience, gain a competitive edge, and make data-driven decisions. We will continue to enhance our monitoring tools and response time to take our brand to newer heights.”

    Locobuzz co-founder & COO Shubhi Agarwal,  explained, “Fintech service providers are at a pivotal juncture, where the surge in internet services aligns seamlessly with the escalating need for digital customer support.” “It’s a privilege for us to partner with Fibe in crafting unparalleled customer experiences across digital channels. By leveraging the power of automation and AI within the Locobuzz unified platform, Fibe can adeptly handle extensive customer inquiries and reviews, paving the way for long-term service enhancements based on deep insights.”

    Fibe’s partnership with Locobuzz has been instrumental in their success on social media. Locobuzz has provided them with the tools and insights to engage with their audience effectively, analyse competitor activity, and make data-driven decisions for their social media strategy and marketing campaigns. Fibe is solidifying its position as a leader in the FinTech space by forging lasting connections with its young, tech-savvy customer base.

    Through its association with Locobuzz, a CX management platform, Fibe has improved the efficiency and effectiveness of its customer interactions, thereby boosting brand loyalty.

  • Fibe unveils #BasBahane campaign

    Fibe unveils #BasBahane campaign

    Mumbai: “Mujhe beach pe chappal ghum hone ka trauma hai”, “Tum logon ne jo hotel book kiya hai uska vaastu galat hai”, “I need to save for my favourite sneakers. Trip kiya toh sneakers bhul jao” are some Bahanas all of us make in our daily lives to back out of social gatherings and holidays. Recognizing the challenges that festivities and year-end parties pose on finances, leaving individuals to conjure up excuses and appear like a reluctant partygoer, Fibe launched an exciting campaign #BasBahane.

    The campaign aims to enhance brand recall for Fibe among individuals, reminding them of the instant personal loan offerings they can access and not back out of any plans due to financial crunch.

    As part of the campaign, Fibe has collaborated with Swiggy Instamart to deliver ‘Ab Tak Chappan: The Bahana Guide’ along with every order by individuals across Mumbai, Bengaluru, Hyderabad, NCR, Pune and Chandigarh. The concise handbook comprises 56 creative excuses to avoid plans and trips with friends. In order to encourage users to participate in the campaign, Fibe will give a lucrative cash prize to an individual who makes the most creative 57th excuse and shares it on social media.  

    Besides, Fibe has also collaborated with over 25 digital influencers to further amplify this campaign.  

    Commenting on this campaign, Fibe founding member and head of marketing Sudesh Shetty said, “#BasBahane is not just a campaign; it is a journey where financial empowerment meets creativity. At Fibe, we don’t just offer financial aid to individuals, but ensure that no individual compromises on their aspirations and lifestyle. We keep finding creative ways to communicate our brand’s key proposition to our audience. This is yet another ‘out-of-the-box’ campaign to remind individuals that with Fibe’s instant personal loans, they can say ‘yes’ to every plan without holding back.”

  • Early Salary, Dentsu Webchutney launch ‘Month-End Collection’

    Early Salary, Dentsu Webchutney launch ‘Month-End Collection’

    MUMBAI: EarlySalary, an innovative lending platform, has joined hands with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to roll out 10 video films for its ‘Month-End Collection’ product range.

    EarlySalary head – marketing Sudesh Shetty says,  "With Webchutney coming on board, the clear focus for both of us was to create engaging content that our TG can associate with. A lending product that caters to millennials and Gen Z can be fun and quirky. We are really excited about this project as both – content & the tonality is something that should work well with our audience. 

    Dentsu Webchutney executive creative director Pravin Sutar commented, “All brands in the financial service category are serious. We chose to be the opposite to stand out. We conceptualised each product keeping in mind the unfulfilled wishes of the consumer during month end to build a strong relevance with them.”

    Dentsu Webchutney Aalap Desai senior creative director added, “We deliberately chose humour and sarcasm to convey the message because that’s what 25-somethings today are heavily into. We couldn’t be preachy but we needed to tell them that if they want their wishes and dreams to be fulfilled, they either need to buy the hilarious Month-End Collection products or just download the EarlySalary app. The solution was as simple as that.”

    The EarlySalary app enables people to get instant cash in minutes. It has 1,25,000 proud customers so far and has successfully disbursed more than 750 crores, making it the country’s largest consumer lending application and helping its customers tide over their month-end misery.

    The Month-End Collection is a specially crafted product range meant for people who want to live their dreams and maintain their aspirational lifestyle even if their wallets can't afford it. For instance, if they can’t enjoy biryani at the end of the month, they can simply buy EarlySalary’s Biryani Perfume to make steamed rice smell like biryani. Can't have a vacation in Goa, buy the Wanderlust Vision binoculars with changeable lenses – to enjoy a view without moving an inch or spending precious bucks. If they don’t have money to fund their drinks at a house party, the House Full Glass Full beer mug that always looks filled is there to save them from drowning in their sorrows.