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Tag: Sudesh Samaria

  • Ripple Fragrances and Dentsu Webchutney launch endangered air fresheners

    Ripple Fragrances and Dentsu Webchutney launch endangered air fresheners

    MUMBAI: Ripple Fragrances, a leading brand in air fresheners, partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network to launch ‘Endangered Air Freshener’, a range of products aimed at raising awareness about animals that are on the verge of extinction.

    The range features air fresheners designed in the shape of animals’ face. Every passing day, the freshener tablet reduces, disappearing eventually. Inside each tablet, is a metal plate that encourages people to take the right action. It reads – Don’t watch Asiatic Lions disappear into the thin air. A Quick Response code on the plate redirects users to an online avenue where they can know more and do their bit. 

    Many wildlife species today stand on the verge of extinction and many disappear on a daily basis. Loss of habitats, illegal poaching are amongst the common reasons behind this situation that worsens every day. What is even more unfortunate is the attitude of people towards this problem. While many people are aware of the situation, they seem to not care. 

    Sudesh Samaria, Co-Founder and Chief Creative Officer, Dentsu Webchutney said, “Every month in our homes, air freshener tablets disappear and we replace them with new ones. Endangered Air Freshener makes this process more relatable and turns into an inevitable truth that can be stopped only if we act now.”

    “We are a very environment conscious brand and we wanted to show people that these species are disappearing for real. It is time that we act. We are doing our bit by creating this range of Endangered Air Fresheners.” added Kiran Ranga, Managing Director, Ripple Fragrances.

    The products are available on all leading retail chains and is being promoted on digital medium too using the right influencers.

    “People don’t act; not because they don’t know but because they are not reminded of this ugly truth more often. We changed just this and showed people what an extinction of a species look like. It is painful and slow and inevitable. It is a great marriage of a cause and product to create a relevant touch point,” said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney.

    Endangered Air Freshener brings the problem happening far away into people’ cars and homes. It changes the way we look at problems and creates an urge to act.

  • Dentsu Webchutney with UN Women launch #DrawALine campaign

    Dentsu Webchutney with UN Women launch #DrawALine campaign

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine through a short film ‘Lakeer’ that takes the viewers through a series of traumatic events in the life of a woman living in rural India. The campaign is aimed at raising awareness about the gender violence that goes unnoticed and spreading a message in a very clear yet powerful manner.

    UN Women programme analyst Salina Wilson said, “This is a short film we made with all our hearts – a cloud of despair, lined with the ray of hope that women, children, and just as importantly, men across the world, will find the courage to listen and speak about gender violence.” 

    Highlighting the idea behind the campaign, Dentsu Webchutney said, “Gender violence is a harsh reality that we can no longer ignore, and there will never be a better time to speak up, than now. The issue has been plaguing our society for way too long, and despite the country’s rapid rate of development, stories of domestic violence and physical abuse are repeatedly witnessed across different facets of society – be it urban or rural, high net income or below poverty line households.”

    Dentsu Webchutney chief creative officer and co-founder Sudesh Samaria added, “Violence against women and girls is something we all need to overcome, and as responsible individuals, it is time we come together to #DrawALine once and for all. Despite the film’s harsh visuals and narrative, we felt that this is a story that needs to be told."

    Dentsu Webchutney executive vice president Anil Kumar said, “This campaign aims at creating something simple, yet audio-visually powerful that stays with the people. As a cause, it is one we adamantly stand for, and we truly relished the opportunity to work with UN Women, and support the mission in the best way we can.”

  • Dentsu Webchutney, Chakra Tea redefine tea-breaks with Chai-Fi

    Dentsu Webchutney, Chakra Tea redefine tea-breaks with Chai-Fi

    MUMBAI: Currently, India is the second most populated country of workers in the world wherein people toil for 16-17 hours a day to make ends meet. Away from their families, friends and social circle, these workers lead a hard life with no joy or happiness. Consequently, the tiring nature of their work barely leaves them with any time to enjoy anything else in their lives.

    Chakra Tea, a popular brand from central India has addressed the issue and brings up an initiative called Chai-Fi, by adding ‘wi-fi’ to their lives. 

    As part of the initiative, Chakra Tea along with Dentsu Webchutney, has conseptualised an innovative tea-kettle that is now being distributed at tea stalls popular with the workers. As the kettle is heated to make tea, it also generates wi-fi that is then made available to workers for free. They use the free wi-fi to connect to their favourite videos, music, movies, sports, news shows and even family members.

    Dentsu Webchutney co-founder and chief creative officer Sudesh Samaria  said, “Tea is such an integral part of our lives that it is difficult to think of it in a new light. Our team identified an opportunity in the tea-breaks and made these breaks even more refreshing by creating a tea-kettle that generates wi-fi when heated. We call it Chai-Fi.”

    Chakra Tea MD Priyank Khandelwal,“The category is dominated by big names. For brands like us to stand out, innovation is critical. Chai-Fi is one such innovation. It brings joy in people’s lives while opening up a world of possibilities.”

    Dentsu Webchutney chief creative technologist Gurbaksh Singh said,“Right technology can solve all our problems, big or small. Chai-Fi is a simple yet innovative idea that combines the trend of free wi-fi with human desire of information and entertainment.”

    Chai-Fi holds the promise of bringing more people to the internet while serving as a model for more such innovations.

  • Greenscape gets insects to tweet & spread awareness about e-waste

    Greenscape gets insects to tweet & spread awareness about e-waste

    MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign on Twitter.

    The campaign revolves around quirky tweets by insects found in dump yards across India.  For this, the agency created special tweeting beacons and installed them in dump yards across India. When an insect comes in the proximity of the device, it fires a tweet from its pool of tweets.

    Dentsu Webchutney co-founder and CCO Sudesh Samaria says, “Tiny Bugs Tweet delivers the message in a fun and new way. We found that apart from waste, it is bugs that are found in plenty in dump yards. We saw a great opportunity and decided to turn bugs into ambassadors of right e-waste disposing practices. It is unexpected and that’s why interesting.”

    India is among the top 5 countries in e-waste generation. E-waste continues to mount as technology continues to advance. It currently includes discarded computer parts, mobile phones, batteries, PCB, Plasma TV, LCDs, air conditioners, refrigerators and so on.

    Heavy metals and chemicals contained in the e-waste need to be recycled properly. When discarded the wrong way, e-waste causes pollution, water and soil contamination and severe health hazards. 95 per cent of India’s e-waste is discarded the wrong way. This is mostly due to lack of infrastructure and right framework needed to process e-waste properly.

    “On an issue like this it is important to engage first and educate later. Tiny Bugs Tweet does just that. We chose bugs because they are among the first ones to face the hazards of e-waste. And we are among the last ones as hazardous chemicals and heavy metals found in e-waste make it to human food chain through soil and water contamination,” adds Greenscape India CEO Jeevesh Kumar.

    E-waste is a problem that will only grow if not addressed right now. Tiny Bugs Tweet is spreading awareness and helping people to know more about e-waste in an interesting way. The tweets might be funny but the issue is serious. Tiny Bugs Tweet are live on twitter @tinybugstweet.