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Tag: Sudeep Subhash

  • Collective Artists Network hits the road with India’s first bilingual AI travel influencer

    Collective Artists Network hits the road with India’s first bilingual AI travel influencer

    MUMBAI: Collective Artists Network has unveiled Radhika Subramaniam, India’s first AI-powered travel influencer fluent in both English and Tamil, and the latest entrant in the firm’s expanding world of virtual creators.

    Unlike her glossier predecessor Kavya — who leans into luxe aesthetics — Radhika is your girl-next-door meets globetrotter. A Gen Z solo traveller with a backstory that reads like a millennial quit-notice, Radhika ditched her corporate job to chase culture, conversations and chai at roadside stalls across India.

    “Radhika feels like someone we all know — that one friend who took the leap and actually went on the trip. She’s thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer — we wanted to create someone who could tell stories with heart, and make people feel seen,” said Collective Artists Network founder & group CEO Vijay Subramaniam.

    What sets Radhika apart isn’t just her synthetic pixels — it’s her human nuance. From local folklore to hidden cafés, she dives into places and perspectives often left behind by mainstream tourism content. And her bilingual voice allows her to bridge geographies, resonating deeply with both urban metros and regional markets.

    “There’s a warmth to Radhika that’s hard to fake. She’s not just spitting out trends or trying to be viral — she actually gets the context,” said Collective Artists Network chief revenue officer and CEO of Big Bang Social CEO Sudeep Subhash. “For brands, that’s gold. You get someone who’s always on, always in sync with your voice — but also genuinely engaging for the audience. That kind of storytelling at scale is really exciting.”

    As AI-powered influence evolves from novelty to nuance, Radhika signals a bold step forward — where connection trumps curation, and virtual creators feel less like code and more like companions.

  • Collective Artists Network launches Not Funny brand solutions agency

    Collective Artists Network launches Not Funny brand solutions agency

    MUMBAI: Being funny can be big business. At least that’s the hope that Collective Artists Network founders  Sudeep Subhash and Dhruv Chitgopekar are nurturing. The new age agency has got into bed with comedy duo Funcho—comprising Dhruv Shah and Shyam Sharma— to launch a new creative brand solutions company, strangely called, Not Funny.  Dhruv and Shyam  have built a fanbase of 39.7 lakh YouTube subscribers and over 2.8 million Instagram followers.

    The company will specialise in content-first solutions, focusing on scripting, talent representation, and consultation for brands. Led by CEO Mihir Surana, Not Funny aims to tell brand stories through the lens of comedy, with a strong focus on both fictional and non-fictional content.

    “We have been razor sharp focused on blending technology, entertainment, and strategy seamlessly across all our various ventures, including recent acquisitions like Galleri5, Under 25, and Terribly Tiny Tales.  Funcho’s relatable humour and genuine connection with their audience make them the perfect partners to lead this venture. Not Funny represents our collective ambition to blend creativity, humour, and strategic brand solutions that speak directly to modern consumers,” said Subhash. “

    Big Bang Social, Collective Artists Network’s creator marketplace, played a pivotal role in facilitating this new venture. Through its platform, Not Funny will leverage the vast ecosystem of creators, brands, and storytellers that the former has curated over the years. 

    “We have always strived to be at the forefront of connecting creators and brands in innovative ways. With Not Funny, we’re pushing the envelope even further, creating a space where humour becomes a powerful tool for brand storytelling and audience engagement,” added  Dhruv. 

    Not Funny will cater to brands looking for innovative content strategies by leveraging Funcho’s expertise in real-life inspired comedy and applying it to brand storytelling. The company’s mission is to infuse humour into brand communications, creating highly engaging and relatable campaigns. From scripting to creative consultation and talent suggestions, Not Funny aims to redefine how comedy can be integrated into both digital and traditional media strategies.

    Added Funcho co-founders Dhruv Shah and Shyam Sharma: “Not Funny is dedicated to closing the gap between brands and their audiences. By creating captivating, humorous content, we make branded messaging enjoyable and relatable, ensuring meaningful connections.”

    Simply put, they are not joking!