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Tag: Sudeep Subash

  • Sudeep Subash named CEO of Big Bang Social

    Sudeep Subash named CEO of Big Bang Social

    MUMBAI: The creator economy in India has a new captain, and he’s no stranger to the high seas of digital marketing. Sudeep Subash has been appointed as the CEO of Big Bang Social, the country’s leading creator economy platform. But wait, there’s more! He will also continue steering the revenue juggernaut at Collective Artists Network as its chief revenue officer. That’s right—two titles, one powerhouse leader, and a whole lot of responsibility. No pressure, Sudeep!

    Collective Artists Network, the mothership behind Big Bang Social, made the announcement on 3 March 2024, marking a significant leadership move in the world of influencer marketing and content-driven commerce. Known for his razor-sharp revenue strategies and uncanny ability to make brand-creator collaborations flourish, Subash is all set to shake things up in a market that is already buzzing with potential.

    “Sudeep is one of those rare leaders who invests deeply in his teams,” said Collective Artists Network founder & group CEO Vijay Subramaniam. “His knack for scaling businesses, igniting innovation, and fostering collaboration makes him the perfect candidate to propel Big Bang Social to new heights. As brands and advertisers increasingly turn to creators for meaningful collaborations, his vision will be key in expanding our influence and unlocking fresh opportunities in the creator economy.”

    With a track record that speaks for itself, Subash isn’t just taking on this role for the business cards (though, let’s be honest, having two fancy job titles is a flex). He’s here to supercharge Big Bang Social’s growth by driving data-backed strategies, deepening brand partnerships, and delivering breakthrough influencer campaigns.

    “I am excited to take on this new challenge and further build on the incredible foundation of Big Bang Social,” said Subash, now Big Bang Social CEO and Collective Artists Network CRO. “We are at a pivotal moment where content, culture, and commerce are converging like never before. I look forward to working with our teams, creators, and brand partners to drive meaningful growth and shape the future of this dynamic ecosystem.”

    Under Subash’s leadership, Big Bang Social is expected to amplify its impact by fine-tuning brand-creator collaborations, harnessing data-driven insights, and crafting innovative campaigns that define the next frontier of influencer marketing. The Indian creator economy is growing at an explosive pace, and with Subash at the helm, it looks like things are about to get even bigger.

  • Big Bang Social launches Linkit: The ultimate creator’s tool

    Big Bang Social launches Linkit: The ultimate creator’s tool

    MUMBAI: Attention creators! Managing multiple links has just levelled up.

    Big Bang Social (BBS), powered by Collective Artists Network, has launched ‘Linkit’, a revolutionary feature combining collaboration opportunities, creator tools, and community-building under one seamless roof. Oh, and the cherry on the top– it’s completely free.

    With the creator economy booming, juggling endless links, social handles, and affiliate profiles is no joke. Swoops in Linkit: a sleek, customisable link-management tool built specifically for creators. Think of it as the “link-in-bio” on steroids. Want to simplify your online presence? Showcase your portfolio? Drive sales? Linkit’s got you covered.

    Picture a beautifully designed hub where creators can organise all their links in one place, whether for social media bios or personal branding. With custom backgrounds, QR codes, and images, Linkit doesn’t just let you share links – it lets you make a statement.

    Are you a creator monetising your craft? With Linkit, you can easily display products, services, or affiliate links and track performance with real-time analytics. Yes, creators – this means you can finally know exactly which link gets the clicks and which one needs a glow-up.

    Let’s be honest: creators have enough on their plate, from content brainstorming to editing marathons. Simplifying link management shouldn’t be another stress point. But Linkit isn’t just about convenience; it’s about supercharging your presence online.

    Collective Artists Network co-founder & CRO Sudeep Subash said, “We’re excited to announce Linkit as part of our ongoing commitment to provide the best tools available for creators. By combining collaborations, creator tools, and a community-driven platform, Big Bang Social is bringing a much higher degree of convenience to the creator experience.”

    In just two weeks since launch, over 1,000 creators have adopted Linkit. Popular users have already created stunning profiles like these:

       https://creator.bigbang.social/khushifitx

       https://creator.bigbang.social/aditikapur

    Are you next to join the party?

    You can grab Linkit as part of the Big Bang Social app, available now:

       Apple: Big Bang Social – App Store

       Android: Big Bang Social – Google Play

    If you’re a creator, ask yourself: why settle for outdated link tools when Linkit can do so much more? Say goodbye to clunky link trees and hello to a sleek, creator-first experience.

  • Big Bang Social launches Auto Payouts to revolutionise creator payments

    Big Bang Social launches Auto Payouts to revolutionise creator payments

    MUMBAI: The sweetest six words in any professional’s life? “Your salary has been credited successfully.” For corporate warriors and government employees, it’s a monthly ritual backed by an entire accounts team.

    But for the creators—the modern-day artists of the internet—it’s a waiting game. Payments trickle in at their own pace, often delayed, tangled in red tape, and leaving creators juggling their passions with financial frustration.

    Enter Big Bang Social (BBS), the brainchild of Collective Artists Network, with its game-changing Auto Payouts feature—where payments hit creators’ accounts as early as six hours after content approval. No more chasing payments. No more awkward follow-ups. Just content, approved, paid, repeat.

    A revolution in the creator economy that’s setting new standards for speed, efficiency, and sheer satisfaction. The platform streamlines campaign execution, performance tracking, and talent discovery while addressing critical challenges such as payment delays.

    Collective Artists Network co-founder & chief revenue officer, Sudeep Subash highlighted the platform’s mission, “Our vision at Collective Artists Network has always been to empower creators and build a thriving ecosystem where collaboration between brands and creators is seamless and rewarding. By addressing the long-standing issue of payment delays, we’re not just enhancing operational efficiency but also reaffirming our commitment to the creators who are the heartbeat of this industry. This feature sets a new industry benchmark, showcasing how technology can create meaningful, creator-first solutions that benefit everyone involved.”

    Since its rollout, over 500 creators have already benefited from the Auto Payouts feature, with payments now processed within five days instead of the traditional 45-day cycle. By automating this process, BBS has effectively eliminated operational complexities.

    Creators have expressed their enthusiasm for this transformative feature.

    . A lifestyle & travel creator from Noida, Aman Chaudhary, shared: “The auto-payment feature on Big Bang Social is amazing. Now I get my payments on time without any delays. Great work, Big Bang Social team!”

    .  A fashion & beauty creator from Cuttack, Sweta Suman said: “Big Bang Social has made collaborations so enjoyable! The ease of tracking everything on their app, combined with their auto-payment system, makes me excited to keep working with them in the future.”

    With Auto Payouts, Big Bang Social reinforces its position as a leader in the creator economy, delivering cutting-edge solutions that empower creators and optimise brand partnerships. The feature is now live, ensuring creators receive timely payments and brands enjoy seamless collaborations in a tech-enabled marketplace.

     

  • Wrangler launches exclusive co-branded merchandise collection with Social

    Wrangler launches exclusive co-branded merchandise collection with Social

    Mumbai: Wrangler has partnered with Social to launch an exclusive co-branded merchandise line. Launched at an event held in Mumbai, this marks SOCIAL’s debut into co-branded merchandise, featuring a limited-edition collection that fuses Wrangler’s style with Social’s cultural influence.

    The WranglerX social merchandise collection fuses the essence of both brands into a lively and playful lineup. Inspired by Wrangler’s Western roots—with cowboy and biker elements—and Social’s signature touches, like bracket branding, beer pong and noodle boxes, this collection delivers bold colours and character. With oversized tees and sweatshirts for men and cropped tees for women, each piece blends Wrangler’s adventurous spirit with Social’s vibrant and party-ready style. This is a collection that is young, fun and packed with personality—made for life’s exciting ride.

    Sharing his excitement, ace turtle CEO Nitin Chhabra, the exclusive licensee of Wrangler in India said, “This collaboration with SOCIAL is a bold fusion of fashion and urban culture, bringing together two dynamic brands that celebrate self-expression and creativity. With this exclusive merchandise, we’re curating an experience that embodies the pulse of the city and the spirit of adventurous optimism.”

    Commenting on this collaboration, Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal added, “At SOCIAL, we’re all about creating immersive experiences that connect our communities. Our co-branded merchandise with Wrangler takes this collaboration a step further, blending music, fashion, and culture into a tangible form. Together, we’re offering our guests a unique way to celebrate the adventurous spirit and urban creativity that define both brands.”

    Collective Artists Network, India’s leading new media company specializing in talent and pop culture brought the Wrangler X SOCIAL collaboration to life, organizing events at SOCIAL’s outlets across India. Collective Artists Network co-founder & chief revenue officer Sudeep Subash expressed his excitement about the partnership: “By creating events that blend fashion, culture, and community, we’re enabling both brands to authentically connect with their audiences and celebrate individuality. This co-branded collection is not just about style; it’s about making a memorable impact.”

  • Collective Artists Network launches StoryPacks with Terribly Tiny Tales

    Collective Artists Network launches StoryPacks with Terribly Tiny Tales

    Mumbai: Collective Artists Network has announced the launch of StoryPacks, a unique offering designed around Terribly Tiny Tales to supercharge brands’ social media presence through authentic, engaging storytelling.

    StoryPacks capitalise on TTT’s exceptional storytelling expertise and Collective Artists Network’s expansive talent pool, creating a unique opportunity for brands to collaborate with leading creators and celebrities. The true advantage of StoryPacks is their ability to drive impactful results by reaching TTT’s five million followers, ensuring brands connect with a vast and highly engaged audience.

    Collective Artists Network co-founder and chief revenue officer Sudeep Subash commented, “Our vision has always been to build scale by creating an ecosystem that supports the best forms of storytelling for creators. StoryPacks represent the perfect fusion of creativity, strategy and media distribution, enabling brands to connect authentically with their audiences while driving significant social growth. We are excited to see how this service will empower brands to tell their stories in a more impactful way.”

    The StoryPack advantage lies in its ability to deliver predictable exposure to TTT’s five million followers, ensuring brands reach a vast and engaged audience. Expert content creators who specialise in engaging target demographics will craft the messaging, while StoryPacks naturally encourage genuine user-generated content, fostering deeper engagement with the brand.

    Terribly Tiny Tales founder Anuj Gosalia added, “StoryPacks is a game-changer for brands looking to engage with young Indians. By combining TTT’s storytelling prowess with Collective’s vast resources, we’re offering a unique opportunity for brands to create content that resonates deeply with their audience. We’re thrilled to be leading this new wave of brand storytelling.”

    In a digital landscape where cutting through the noise is a challenge, StoryPacks provides a solution that combines creativity with data-driven results. These packages feature collaborative posts on both TTT’s and the brand’s Instagram accounts.

    Unlike traditional agency content, StoryPacks integrates brand messaging while keeping the authenticity that TTT’s audience values. This audience extends beyond metro cities to growing regions like Chandigarh, Ahmedabad, and Pune, making StoryPacks a suitable tool for brands aiming to broaden their reach.

    The StoryPack process includes initial consultation, goal-setting, content creation, distribution, and performance reporting. By refining the offering based on feedback and insights, Collective Artists Network and TTT aim to deliver value to their partners.

  • Collective Creative Labs and Liberty Shoes unite for a new campaign

    Collective Creative Labs and Liberty Shoes unite for a new campaign

    Mumbai: Collective Creative Lab’s latest campaign for Liberty Shoes “Mera Joota Hindustani” captures the essence of Indian pride and ownership for Liberty’s latest launch of graphic sneakers. Rooted in the Swadeshi concept, this campaign resonates with an audience that has a strong preference for homegrown brands over international ones, a sentiment we’ve leveraged to great effect.

    Set against the backdrop of Independence Day, the film showcases Liberty’s new range of shoes in a vibrant, celebratory environment. Collective Creative Labs has brought together people from various age groups, with a focus on the youth of India, to celebrate the rich diversity of cultures that make up our nation and the shared pride in being Hindustani.

    Five artists MC Square, Riar Saab, Shilpa Rao, Karan Kanchan, and Killa K were brought onboard. The music, produced and composed by Karan Kanchan, is an infectious, groovy track that unites these talented musicians in creating a phenomenal song. Collective Creative Labs took the reins of this campaign’s creative production, crafting a visually striking world that embodies the India of today, leaving the audience with a powerful message: being desi is undeniably cool. Collective Creative Labs is the production arm of Collective Artists Network, India’s pop culture marketplace.

    Collective Artists Network co-founder and chief revenue officer Sudeep Subash commented, “At Collective Artists Network, our mission is to be at the forefront of pop culture, and  ‘Mera Joota Hindustani’ campaign is a perfect example of that. We ensure we’re not just creating impactful campaigns, but also utilising an entire flywheel of Collective offerings that will create a lasting impact for our brand partners.”

    Liberty Shoes head of marketing Barun Prabhakar said, “Mera Joota Hindustani is more than just a campaign—it’s a celebration of our roots, our individuality, and the vibrant spirit of Indian youth. By blending new age instances with a strong Swadeshi narrative, we’ve crafted a campaign that resonates with a new generation, empowering them to wear their identity with pride. Working with Collective Artists Network has been a pleasure where we could package the entire project right from music, talents and creative production, all under one roof and create an impactful campaign.”

    Collective Creative Labs business head Sanjana Jain explained, “Pop culture drives today’s marketing, and our recent Liberty Shoes campaign proves how creativity and cultural relevance can hit the mark. At Collective, we’re your go-to for all things pop culture, offering brands fresh and unique solutions that truly stand out.”

    Prachaar Communications founder Rakshit Jain said, “Creating the ‘Mera Joota Hindustani’ campaign was a testament to the power of synergy. Collective Artists Network helped bring this vision to life by seamlessly integrating talent, music, creative production and execution. Partnering with Collective, we crafted a campaign that not only celebrates our Indian identity but also resonates with the youth in a way that’s truly viral.”

    Director & DOP Nikunj Singh shared, “I envisioned an extravagant and celebratory piece that captures the spirit of our nation, where celebration serves as a unifying force amidst our diversity. Keeping this vision in mind during the conceptualisation phase, Collaborating with Collective Artists Network helped blend the finest elements with subtle quirks to breathe life into the project.”