ITV

Tag: Sudeep

  • Bigg Boss Kannada season 2 sustains momentum in finale

    Bigg Boss Kannada season 2 sustains momentum in finale

    MUMBAI: The verdict is out! Bigg Boss Kannada Season 2 Finale episode grabbed eye balls with the colossal ratings of 8.45 TVR compared to last season’s finale which was narrowly 3.83 TVR, hereby ruling the charts. Season 2 of Bigg Boss Kannada hosted by Sudeep, aired on Suvarna TV, Star Network’s Kannada General Entertainment Channel. The show gained momentum and created a stir in the audiences with the current season and has clearly emerged as a winner while taking over other reality shows on regional television.
     
    Bigg Boss’s unpredictable format won over the viewers’ attention and loyalty and made it one of the most popular regional shows in South India. Kannada General Entertainment Channel, Suvarna TV brought in different and exciting content for its audiences with an electrifying Bigg Boss Kannada Season 2 in its second innings. Achieving popularity in the non-fiction reality category, the channel gained the No 2 position and the successful format contributed 40% of the channel’s GVM.  The show launched with 6.73 TVR vs. 4.67 TVR in the previous season. Not only has the reality show garnered the best numbers this season but has also stacked up audiences for the channel, viewership soared from 543 TVT’s in Season 1 to 1,207 in Season 2 for the finale.
     
    Endemol India- television COO Abhishek Rege said, “With each season, the show gains momentum on both national and regional television. The constant popularity of the second season of Bigg Boss Kannada has visibly increased. The unpredictable format and the real emotion brought across through the show works with the audiences and the overwhelming peaking TVR’s of Season 2 are proof. With these encouraging numbers, we hope to launch more regional formats and reach out to maximum audiences down South with Tamil and Telegu versions soon and will also announce the second innings of Bigg Boss Bangla.”

     

  • Tata Sky targets south India during festive season

    Tata Sky targets south India during festive season

    MUMBAI: Last year, DTH operator Tata Sky ventured into the Malayalam market by getting Mohanlal on board as its brand ambassador. Now, it has targeted all the remaining three states in one go in its bid to expand in the south of India.

     

    The DTH operator has signed on Tollywood star Mahesh Babu to represent the brand in Andhra Pradesh and Telangana and Sudeep for Karnataka. It has refrained from signing one for Tamil Nadu but has refreshed its push with a new TVC campaign.

     

    ‘Better kante best’ is the tagline being used in Telugu to proclaim its 23 Telugu channels along with knowledge, English and Hindi news channels in the base pack. Babu will propagate this tag line through his TVCs.

     

    The ad campaign featuring Sudeep is built on the premise that people have gotten used to adjusting to things in life but with Tata Sky’s offerings, there is no need to compromise while choosing its STB. Sudeep will enhance this ‘no compromise’ theme in his TVCs.

     

    Kannada viewers will have 14 local channels along with knowledge and English news channels in the base pack.

     

    For Tamil Nadu customers, an advertising campaign will be activated across TV, print, outdoor and online media by conveying the message to Tamil customers who make purchases after careful evaluation that Tata Sky will be their preferred choice due to its quality. With packs starting at Rs 180, new connections will get the Tamil language pack free along with the base pack.

     

    The TVC campaign states ‘Ovvoru vishaiyathaiyum alasi aranju mudivu panravunga, set top box-inu varumbodhu kandippa Tata Sky-dhan choose pannuvanga!” (Those who decide everything after careful evaluation, choose a Tata Sky set top box).

     

    Customers of the southern states can avail an offer of an additional regional pack free for one whole year.

     

    The customer case service has been strengthened with additional call centre support, on-ground manpower and trained personnel to deal with increasing enquiries during the upcoming festive season.

     

  • ‘Bigg Boss’ Kannada continues to peak in season 2

    ‘Bigg Boss’ Kannada continues to peak in season 2

    MUMBAI: Endemol’s most successful reality format Bigg Boss has done it again! Season 2 of Bigg Boss Kannada hosted by Sudeep, aired on Suvarna TV, Star Network’s Kannada General Entertainment Channel, has hit the top of the charts and has been increasingly gaining popularity with audiences across age groups. The unpredictable format of the show has won over the viewers’ attention and loyalty garnering a 6.41 TVR in the last week of August with an average of 753 million viewers; an approximate 25 per cent increase over the 604 million viewers for Season 1 of the show.

     

    As unpredictable and entertaining as ever this seasons’ numerous surprises have ensured that Bigg Boss Kannada is one of the most talked about shows on regional television. The anticipation and the excitement for the launch of the second season was palpable right from the start; it launched at 961 TVM vs. 661 TVM in the first season. The show also contributes approximately 40 per cent of the channel’s GVM and is one of the key factors attributing to the channels current number 2 position.

     

    Endemol India COO – Television Abhishek Rege said, “The combination of Superstar Sudeep, the Bigg Boss Kannada House, an intriguing mix of housemates and Suvarna TV is an explosive one. The disruptive and differentiated format and content of the show has hit a high note with the audiences and the peaking TVR’s and the show’s gaining popularity are evidence of the same. We are encouraged by the fantastic response received by Bigg Boss Kannada Season 2 and hope that the legacy of record breaking TRP’s for Bigg Boss continues.”

     

    Bigg Boss Kannada Season-2 based on the successful format of “Big Brother” airs every day at 8 PM only on Suvarna TV.

  • Intex targets revenue of Rs 6500 crore by 2016; to focus on south India

    Intex targets revenue of Rs 6500 crore by 2016; to focus on south India

    BENGALURU: Intex Technologies (India) that got into the mobile business around two years ago, had initially focused on the north and west Indian markets. Now, it has set its eyes on the south to help grow its business, starting off with Karnataka. The company is targeting revenues of Rs 6500 crore (a little more than $1 billion) by FY 2016.

     

    It has roped in Kannada actor Sudeep, who is also the anchor of Suvarna TV’s reality show Bigg Boss Kannada 2, as its brand ambassador for a year. The TV/movie star launched Intex’s new range of aqua mobile handsets – Aqua Style- in Bengaluru earlier this week.

     

    The company states that its revenue doubled to Rs 2000 crore in FY-2014 as compared to Rs 1000 crore in FY-2013 and it plans to close the current fiscal with revenue of Rs 3500 crore. 65 per cent of the company’s business comes from mobile phone sales.

     

    Intex senior general manager mobile business Sanjay Kumar Kalirona said, “The Aqua range has been widely accepted by our customers across India. The Aqua Style has been designed keeping in mind, the need for style and quality. We are focused on increasing our footprint in Karnataka and I am certain that our association with Sudeep will be well accepted by the regional audiences. With Aqua Style, we aim to empower youngsters looking for a mobile that speaks about their personality.” 

     

    Earmarked for brand spends is Rs 150 crore for FY-2015, with around Rs 100 crore solely on mobile phone promotion. Intex is planning a Rs 30 crore to Rs 40 crore campaign over the next three to four months, with a big percentage of the spends in south India. The campaign will cover print, television, radio, outdoor, social media and BTL activities, along with retail branding strategies. 

     

    Intex had roped in Farhan Akhtar as its brand ambassador in 2013, and launched two TVCs featuring its smartphones – Aqua i5 and Aqua i7 with him. It plans to launch its third TVC, also with Farhan for Aqua i5 HD as one of the four to five TVCs planned for this fiscal. 

     

    To enhance its customer base, Intex has joined hands with various players in the sports and entertainment industry through associations with cricket tournaments and a partnership with Sanjay Leela Bhansali for the Priyanka Chopra-starrer biopic on Mary Kom.

     

    Most of the creative work has been done in-house, and the company has two to three agencies for media-buying, sources at Intex said.

     

    Intex is a player in India in mobile handset, consumer durables and IT accessories. It claims that it has a pan India presence through its wide network comprising 29 stock and sales offices and over 800 service touch points.

  • Suvarna sets high hopes with Bigg Boss Kannada 2

    Suvarna sets high hopes with Bigg Boss Kannada 2

    BENGALURU: A few weeks ago, Indiantelevision.com had reported that Star Network’s Kannada general entertainment channel (GEC) Suvarna has bagged the rights of the second season of Bigg Boss Kannada (BBK) from ETV Kannada.

     

    And the channel is all set to start airing the 100 episode daily show starting 29 June hosted by Kannada actor Sudeep again.

     

    To keep the mystery alive, Suvarna claims that the names of the 14 contestants have been kept under wraps with the winner taking home a cash prize of Rs 50 lakh. Suvarna business head Anup Chandrasekharan says, “We have always brought in different and exciting content for our audience and we are delighted to bring to your screens yet another thrilling series. Bigg Boss Kannada promises to be an electrifying season in its second innings.”

     

    A key differentiator between the Kannada and Hindi editions is the set at Lonavala which is simpler and has fewer cameras (35 maximum).  

     

    Produced by Endemol India, BBK 2 is an hour long episode to be aired between 8 to 9 pm will see a three hour long premiere, inform sources at the channel.

     

    Endemol India COO Abhishek Rege adds, “Bigg Boss has captured the attention of Indian audiences all over! With a legacy of record breaking TRPs it has truly gained momentum on both national and regional television with the continuing success Bigg Boss Hindi and fantastic response received by Bigg Boss Kannada season 1.”

     

    The channel has roped in OLX.in as the title sponsor, CERA as the powered by sponsor, Dollar Bigg Boss as associate sponsor and many more are lined up. The channel says that it is selling ad spots at a 200 per cent premium. Chandrasekharan says that he is looking at a 70-30 (spot-buying) split, with 70 per cent advertisers and sponsors already booked.

     

    A 360 degree marketing plan has been designed for BBK 2, for which it has earmarked around Rs 8 crore. This includes 150 hoardings across Karnataka and on 50 bus shelters in Bengaluru, 100 branded buses and ad spots on three radio stations. It has also planned for print ads in all publications on the launch day as well as magazine. Other outdoor and BTL activities include multiplex activity at PVR and Inox, mall branding in Bengaluru, door to door activity and mobile van activity.

     

    The channel is promoting the programme heavily on the digital platform through its website and social networking sites. It also intends to have a sub domain for BBK. The channel will dedicate 70 per cent of its promo time on this show during the launch phase, as well as run spots on its sister channel, Suvarna Plus.

     

    Industry sources peg the production cost of the show at about Rs 16 crore to Rs 17 crore across the 100 episodes, with the total cost pegged at around Rs 30 crore to Rs 35 crore. “There is no such thing as inflation. This season will cost about the same as last season to produce the show,” reveals the source. About 800 technicians would be working in shifts behind the scenes.

     

    While Chandrasekharan claims non disclosure agreement (NDA) reasons for not disclosing the amount that the channel is paying for retaining host Sudeep, industry sources put the amount at between Rs 1.5 crore to Rs 2.5 crore.

     

     “Sudeep was the obvious choice for season 2 as well. If we had brought in someone else, it would be like re-inventing the wheel. So what if the show has switched channels?” says a source at Endemol India.

     

    Though the show did bring in ratings numbers for ETV Kannada during in season one, it did not rake in the money that was expected reveals an industry source. “This was probably the reason that the Star Network could take the show away from Viacom18,” explains the source.

  • Asianet Suvarna clinches ‘Bigg Boss Kannada 2’

    Asianet Suvarna clinches ‘Bigg Boss Kannada 2’

    MUMBAI: After showing two successful seasons of the Kannada version of Kaun Banega Crorepati titled Kannada Kotyadipathi, Asianet Suvarna is all set to treat its viewers to another big ticket reality show. Season two of Bigg Boss Kannada is shifting hands from ETV Kannada to Asianet Suvarna.

     

    Sources from the channel have confirmed the news to indiantelevision.com and said that the deal with Endemol, the production house, has also been finalised. Actor Sudeep will host the second season as well. Currently, hunt for the contestants is on and the show is slated to go on air in a couple of weeks.

     

    The first season of the show was aired on ETV Kannada between 24 March 2013 and 30 June 2013 with 15 inmates and Vijay Raghavendra finally winning the show with Rs 50 lakh as prize money. Bigg Boss Bangla was aired on ETV Bangla last year between 17 June and 14 September.

  • Rakul Preet is all set to make her Bollywood debut with Yaariyaan

    Rakul Preet is all set to make her Bollywood debut with Yaariyaan

    MUMBAI: Many Southern actors have started making their debuts in Bollywood flicks these days such as Prithviraj Sukuraman, Dhanush, Sudeep and Shriya Saran. The new name in the list is Rakul Preet.

    The southern actor Rakul Preet is all set to make her Bollywood debut with Yaariyaan; the film will also be the directorial debut by Divya Khosla Kumar (T- series head Bhushan Kumar’s wife); which is set to be released around September 2013.

    Preet made her first debut in 2009 with Kannada film Gilli. The actor has already signed two films titled Rough and another untitled film with another South Indian actor Sundeep Kishan (Shor In The City fame).

    She has won four titles at beauty pageants such as Pantaloons Femina Miss Fresh Face, Femina Miss Talented, Femina Miss Beautiful Smile and Femina Miss Beautiful Eyes.

    The actor has been an active golf player and played at the national level.

  • Push wins CCL creative account

    MUMBAI: Push Integrated Communications has been awarded the creative duties of the Celebrity Cricket League 2013. The mandate includes creative development and execution across multiple media platforms.

    The ad spends on the league will be in the range of Rs 100 million.

    CCL founder and managing director Vishnu Vardhan Induri said, “CCL is truly larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the Block Buster appeal of the competition. Their creative visualization and ability to dovetail the communication idea into different media platforms is truly noteworthy.”

    Push Integrated managing director and CEO V A Shrikumar added, “Push Integrated is truly humbled to be bestowed with this honor. CCL is the next generation entertainment. CCL will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry.”

    CCL is a 20-20 league cricket property involving superstars from the feature film fraternity. It has teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. This year two new teams have been added from the Marathi and Bhojpuri regions. Participants of the league include Mohan Lal, Sunil Shetty, Venkatesh, Vishal, Sudeep, Jeet, Ritesh Deshmukh and Manoj Tiwari. This year CCL will be telecast on eight channels of Star in as many languages. The league stretches from 19 February to 10 March.

    About PUSH Integrated Communications Pvt. Ltd.

    PUSH Integrated is a true blue integrated communication solution provider with competencies that extend from communication strategy, creative development and execution to media solutions, digital strategy and activation, film production, event management and public relations. Each of the services are independent profit centers with focused capabilities. For PUSH, the idea chooses the medium for resonation, and then the competent partners and associates take over the function seamlessly. PUSH Integrated is the creative partner fro MAXUS in India and has strategic partnerships with MConsult, the Business strategy consultants, a part of Group M. Today PUSH has an impressive list of clients from retail and services to FMCG, education, fashion, healthcare, banking and infrastructure. The clients include Kalyan Jewelers, A.V. Thomas & co. ltd., with AVT Premium, Kalanikethan, Wrangler Jeans, Sobha Restoplus, Manappuram Finance and Shanders Developers to name a few.