ITV

Tag: Suchitra Gahlot

  • Candyman gives Halloween a tangy desi twist

    Candyman gives Halloween a tangy desi twist

    MUMBAI: This Halloween, ITC’s Candyman Sourzzz is serving up scares with a splash of sour. The candy brand’s new campaign, “A Desi Halloween,” swaps haunted mansions and carved pumpkins for eerie banyan trees, bhoot banglas and Indian-style mischief, all packed with its signature lip-puckering twist.

    While the world celebrates Halloween with witches and werewolves, Candyman Sourzzz has resurrected a trio of homegrown legends, tangy tantrik, sour sundari and meetha khatkula, to reclaim India’s own folklore of fright. These zesty spirits star in a digital-first campaign that unfolds like a mini Hindi cinema horror flick, complete with neon chaos, comic chills and nostalgia-laced spookiness.

    “With Candyman Sourzzz, we’ve always aimed to make sourness fun for young India,” said ITC Limited vice president and head of marketing – chocolates, coffee and confectionery, foods division Anuj Bansal. “This Halloween, we wanted to localise the thrill by celebrating our own folklore in a playful, modern way.”

    Candy man

    Conceptualised by FCB India, the campaign takes inspiration from the delightfully campy Hindi cinema horror of the 90s, think smoky graveyards, echoing laughter, and a bhoot with attitude. “Halloween may be new to India, but horror isn’t,” said FCB India national creative director Suchitra Gahlot. “We wanted kids to meet our own spooky icons, tantriks, daayans and bhoot banglas, and make ITC Candyman the brand that owns Halloween, desi style.”

    The fun doesn’t stop on screen. The brand’s special edition Halloween pack, complete with a mask that doubles up as a candy bag, is now available on quick-commerce platforms in Bengaluru. Meanwhile, the desi Halloween spirit is spilling into the streets with RWA activations, vibrant OOH displays and influencer collaborations featuring spooky storytellers and GRWM content inspired by the campaign’s folklore icons.

    With its mix of flavour, folklore and fright, Candyman Sourzzz has turned Halloween into a deliciously desi affair, where every scare comes with a splash of sour.

  • Sunfeast melts hearts with a squeeze of chocolate

    Sunfeast melts hearts with a squeeze of chocolate

    MUMBAI: When life gives you bread, drizzle chocolate on it. ITC’s Sunfeast Fantastik! is making that sweet fantasy a delicious reality with its latest innovation, Choco Meltz, a rich, smooth molten choco that’s playful, portable and priced at just Rs 5.

    Reimagining how India indulges, Choco Meltz isn’t just another chocolate fix. It’s a squeeze of joy that can be sipped, drizzled or spread, over toast, paratha, fruit bowls or even straight into your mouth. With its no-fuss packaging and silky texture, this one’s designed to turn every “yum” moment into a “yummy” one.

    The new campaign, crafted by FCB Ulka, captures that feeling perfectly through a series of fun, relatable stories, from siblings sneaking a molten choco moment to friends sharing secret squeezes under desks. Each film showcases how Choco Meltz makes even everyday snacks feel indulgent.

    Speaking on the launch, ITC Foods VP & head of marketing (confectionery, chocolates and coffee) Anuj Bansal said that Choco Meltz was all about “democratising indulgence,” making rich chocolate accessible, affordable and irresistibly fun. Meanwhile, FCB Ulka national creative director Suchitra Gahlot noted that the campaign blends “indulgence and emotion” to show how a squeeze of chocolate can melt hearts as easily as it melts on toast.

    Currently available across Karnataka, Kerala, Tamil Nadu and Telangana, Sunfeast Fantastik! Choco Meltz is already sweetening shelves and smiles at just Rs 5, proof that a little chocolate can go a long way.