Tag: subscribers

  • Subscription economy will balloon to $1.2 trillion by 2030 as consumers drown in services

    Subscription economy will balloon to $1.2 trillion by 2030 as consumers drown in services

    HAMPSHIRE: The subscription economy is heading for $1.2 trillion by 2030, up 67 per cent from $722 billion this year, according to Juniper Research. But consumers are growing weary of endless monthly bills, and providers face a reckoning: deliver distinctive value or watch customers bail.

    Digital video services will dominate, accounting for over a third of global subscription spending by 2030. But the fastest-growing category is mobility-as-a-service, where users subscribe to access multimodal transport. That market will explode by 540 per cent between 2025 and 2030.

    The growth masks a brewing crisis. Simply mixing adverts with subscription fees whilst raising prices is not a long-term solution, warns Juniper Research fintech research vice-president Nick Maynard. “As consumers grow increasingly weary of endless subscriptions, providers must deliver distinctive value to maintain growth. Simply relying on hybrid models risks alienating already fatigued customers.”

    The fix, according to Juniper, is bundling and flexible management. Combining subscriptions into bundles allows users to make informed decisions with a single view. Add flexible management options and users feel more empowered—which increases satisfaction and reduces churn.

    “Managing subscriptions can be a challenge for consumers, particularly as the number of subscriptions increases,” said Maynard. “We have seen many bank and fintech apps focus on subscription management as a key issue for users. Therefore, subscription providers must look at bundling and flexible management to ease the user experience, or they will lose control of subscription management to third parties.”

    The warning comes as banks and fintech firms increasingly position themselves as subscription gatekeepers, offering tools that let users track, manage and cancel services from a single dashboard. If subscription providers don’t simplify the experience themselves, they risk ceding control to intermediaries.

    Juniper’s study analysed over 71,500 datapoints across 61 countries over five years, making it the most comprehensive assessment of the subscription economy to date. The research includes a competitor leaderboard and examination of future market opportunities.

  • TRAI  gives smaller cable operators a break on mandatory audits

    TRAI gives smaller cable operators a break on mandatory audits

    NEW DELHI: India’s telecom regulator has proposed easing compliance burdens on smaller cable television operators whilst tightening audit procedures for the rest of the industry under draft amendments released on 22  September. 

    The Telecom Regulatory Authority of India (TRAI) plans to make annual system audits optional for distribution platform operators (DPOs) serving fewer than 30,000 active subscribers. The move follows complaints from smaller operators about the disproportionate cost of mandatory audits, which can consume a significant share of their revenues.

    The proposed draft Telecommunications  (Broadcasting And Cable) Services Interconnection  (Addressable Systems) (Seventh Amendment ) Regulations, 2025 state  that larger operators would still face stricter requirements. They must complete audits for the preceding financial year and share reports with broadcasters by 30 September each year, replacing the current calendar year framework.

    The draft also introduces new provisions for infrastructure sharing between operators. Where multiple DPOs share encoding equipment, the infrastructure provider would insert watermark logos at the encoder level whilst individual operators add their logos through set-top boxes. However, TRAI proposes limiting screen clutter by allowing only two logos—the broadcaster’s and the last-mile distributor’s—to appear simultaneously.

    The regulator has addressed longstanding industry disputes over audit challenges. Under new procedures, broadcasters questioning audit reports must cite specific discrepancies with evidence within 30 days. If unsatisfied with auditor responses, they can request special audits but must bear the costs.

    “The audit of systems is necessary to ensure that the systems deployed by a DPO are addressable as per regulatory requirements,” TRAI stated in its explanatory memorandum. “Proper and accurate subscription reports are very important as the settlement of charges between service providers is based on such reports.”
    The draft regulations also mandate that auditors provide independence certificates confirming they have no conflicts of interest with the entities being audited.

    Industry stakeholders have until 6 October to submit comments on the proposals. The amendments are scheduled to take effect from 1st April 2026.

    The move reflects TRAI’s broader effort to reduce regulatory burden on smaller operators whilst maintaining oversight of the Rs 70,000 crore broadcasting and cable services sector. The authority previously made certain compliance requirements optional for operators with fewer than 30,000 subscribers in quality-of-service regulations issued in July 2024.

    However, some industry players have criticised the proposals. Broadcaster associations argue that exempting smaller operators from mandatory audits could increase under-reporting of subscriber numbers, whilst some cable operators contend that even the revised procedures remain too burdensome.

    The draft comes as India’s television distribution industry grapples with declining subscriber bases and increased competition from digital platforms. Many smaller operators have struggled with compliance costs, particularly annual audit fees that can range from Rs 50,000 to several lakhs depending on system complexity.
    TRAI’s proposals also address technical requirements for infrastructure sharing arrangements, mandating separate data instances for each operator using shared subscriber management and conditional access systems to prevent cross-contamination of subscriber data.

    The regulator emphasised that the 30,000-subscriber threshold for audit exemptions would be reviewed periodically based on market conditions.

  • Global broadband subs hit 1.52 billion as fibre dominates

    Global broadband subs hit 1.52 billion as fibre dominates

    MUMBAI: Global broadband subscribers surged past 1.52 billion in the first quarter of 2025, marking a 1.21 per cent quarterly rise as South and East Asia drove expansion, according to Point Topic data. Yet the picture remains patchy, with 22 countries—up from 14 in the previous quarter—seeing subscriber numbers fall as consumers shift to mobile broadband or grapple with economic headwinds and market saturation.

    India topped the largest 20 fixed broadband markets with a blistering 4.7 per cent quarterly growth rate, whilst Britain stood out as an outlier, suffering a 0.3 per cent decline as fibre rollout failed to offset broader connection losses.

    Fibre-to-the-home and building connections now command 72.34 per cent of global fixed broadband subscriptions, cementing the technology’s dominance. Other fixed technologies saw their market shares shrink, bar satellite and fixed wireless access, which bucked the trend with spectacular annual growth of 47.4 per cent and 29.9 per cent respectively.

    The satellite boom was largely driven by Starlink breaching the 5 million customer mark, though growth has slowed due to capacity constraints and pricing pressures. Competition is set to intensify as Amazon’s Project Kuiper prepares for launch by year-end, with Britain expected among the first markets to go live following Ofcom approvals. Residential plans currently start at around £75 monthly.

    Fixed wireless access is reshaping rural connectivity, particularly in America and India, with aggressive investments from Reliance, Bharti, T-Mobile, Verizon and AT&T driving adoption.

    Industry consolidation is accelerating, with potential mega-deals including Charter’s merger with Cox in America and a possible carve-up of France’s SFR among Orange, Bouygues and Iliad. Meanwhile, sub-Saharan Africa represents untapped potential, attracting significant infrastructure investment targeting broadband expansion.

  • Airtel Digital TV loses half a million subs in Q2 FY 2025

    Airtel Digital TV loses half a million subs in Q2 FY 2025

    MUMBAI: Bharti Airtel’s digital TV business’ revenue saw a marginal bump even as it shed a chunk of customers in Q2 FY 2025 ended 30 September 2024. India’s leading direct to home television (DTH) player saw a one per cent increase in revenues to Rs 7586 million (Rs 7515 million in  Q2 FY 2024).

    Airtel’s DTH sub base continued to see erosion with a drop of 546,000 subscribers in Q2 FY’25 to 15.8 million as against a loss of 196,000 subs in the previous years’ corresponding quarter. ( It had gained 194,000 subs in Q1 FY’25).  Monthly customer churn  climbed to 3.7 per cent (2.7 per cent). Average revenue per user was shaved by a rupee to Rs 158 in the latest quarter as against last year’s  corresponding quarter figures.

    EBITDA stayed nearly constant at Rs 4,243 million as compared to Rs 4,212 million in the corresponding quarter last year with EBITDA margin degrowing to 55.9 per cent as against 56.1 per cent. EBIT for the quarter was at Rs 12 million as compared to Rs 832 million in the previous quarter.  During the quarter, the company incurred a capital expenditure of Rs 4,252 million.

    During the quarter, Airtel and Apple entered in a strategic partnership to bring exclusive offers of Apple TV+ and Apple Music to Airtel customers in India. 

    Airtel digital TV then joined hands with Amazon Prime to offer live TV and Prime Lite benefits as part of its new Ultimate and Amazon Prime Lite plan. Subscribers of the Amazon Prime Lite plan that start Rs 521, can enjoy Prime Video on two devices in HD quality, in addition to enjoying linear TV channels. The Prime Lite subscription also includes other Prime benefits like free unlimited same-day delivery on over 10 Lakh products and next-day delivery on products on Amazon, early access to sale events and lightning deals and 5 per cent  cashback on purchases on Amazon.in with Amazon Pay ICICI Bank credit card. 

  • JioCinema doubles subscribers Q-on-Q to 16 million in Q2 FY2025

    JioCinema doubles subscribers Q-on-Q to 16 million in Q2 FY2025

    MUMBAI: Reliance group’s Viacom18’s streamer JioCinema is sprinting ahead at a rapid clip. The subscription-oriented OTT, according to Network18 Media’s filings with the Bombay stock exchange,  doubled its subscriber base in Q2  FY 2025 quarter over quarter. The sub base at the end of 30 September 2024 stood at an impressive 16 million. 

    What worked in its favour, the company says, are the  affordable monthly subscription plans of Rs 29 per month and Rs 89 per month  (family plan) and an expanding content catalogue and the live sports that were streamed on it. 

    The third season of digital exclusive Bigg Boss OTT was the top driver of subscription and watch-time. Bigg Boss Marathi replicated its success on TV, becoming the third most-watched show on the platform. Network non-fiction shows like Laughter Chefs, Khatron Ke Khiladi, and Splitsvilla were complemented by digital exclusive shows like Shekhar Home and Pill.

    The international content catalogue on JioCinema was amongst the top drivers of subscriber acquisition during the quarter. Kung Fu Panda 4, Dune 2, Godzilla x Kong, and Fall Guy were some of the popular international shows and movies added on the platform during the quarter. 

    Viacom18’s coverage of Paris Olympics 2024 delivered the highest ever viewership of the event with 170+ million viewers and 15 billion minutes of watch-time across JioCinema and Sports 18. JioCinema had up to 20 concurrent live streams spanning 17 dedicated feeds for sports and three curated streams for India matches and other high viewer interest events. A studio panel comprising eminent sports personalities and experts delivered surround content, bringing an unparalleled coverage of the event. 

    A combination of comprehensive coverage and a growing interest in non-cricket sports led to high engagement of over 50 mins a day on JioCinema. The sports network also aired India vs Bangladesh cricket test series, Indian Super League and other popular sports events, cementing its position as the home of sports. 

  • ABP Ananda reaches 10 million YouTube subscribers

    ABP Ananda reaches 10 million YouTube subscribers

    Mumbai: ABP Ananda, West Bengal’s premier 24-hour Bengali news channel, has reached a historic milestone by becoming the first Bengali news channel to surpass 10 million subscribers on YouTube. This achievement highlights the channel’s innovative approach to content creation and distribution in an ever-evolving media landscape, where digital platforms play a pivotal role in news consumption.

    ABP Ananda’s success on YouTube underscores its commitment to delivering high-quality and engaging news content to Bengali audiences worldwide. With its expansive reach and influence, ABP Ananda has established itself as the most trusted source of news and analysis in the Bengali language.

    Surpassing the subscriber count of all other Bengali channels on YouTube, ABP Ananda has demonstrated its dominance in the digital space. News18 Bangla follows with 8.22 million subscribers, Zee 24Ghanta with 5.38 million subscribers, Republic Bangla with 3.22 million subscribers, and TV9 Bangla with 3.08 million subscribers.

    ABP Ananda’s attainment of 10 million subscribers on YouTube is a testament to the collective effort and dedication of its team, as well as the unwavering support of its viewers. Since its establishment in 2005, ABP Ananda has been a frontrunner in news reporting, offering comprehensive coverage of local, national, and international events while upholding journalistic integrity and impartiality.

    This milestone symbolises the trust and confidence bestowed upon ABP Ananda by millions of viewers. As the pioneering Bengali news channel to achieve this remarkable feat, ABP Ananda continues to set new benchmarks in the industry, inspiring others to strive for excellence in journalism and content creation.

  • The monthly growth rate of subscribers is 0.37 per cent – TRAI

    The monthly growth rate of subscribers is 0.37 per cent – TRAI

    Mumbai: According to the recent TRAI ( Telecom Regulatory Authority of India) data release, total broadband subscribers increased in October 2023 to 1115 from 1108 operators in September 2023. The total broadband subscribers increased to 885 million in September 2023 whereas at the end of October 2023 was 888.27 million. The monthly growth rate of monthly subscribers is 0.37 per cent as per data provided by telecom services providers to TRAI.

    On 30 September 2023, wired subscribers were 36.87 million which increased by 1.32 per cent in October 2023 sized around 37. 35 per cent. The mobile and dongle users category also increased by 0.33 per cent from 847 million on September 23 to 849.97 million by October 23.

    In the category of fixed wireless subscribers, Wi-Fi, Wi-Max, point-to-point radio & V SAT was 0.97 per cent on September 23 which decreased by 0.95 per cent. Concluding a total number of user base it increased sharply by 0.37 per cent from 885 million on September 23 to October 23 to 888.27 million.

    A total of five service providers represented 98.35 per cent of market share at the end of October 23 including Reliance Jio, Bharti Airtel, Vodafone Idea, BSNL, and Atria Convergence.

    Market shares represented by each company separately –

    1) Reliance Jio – 462. 34 million

    2) Bharti Airtel – 252.25 million

    3) Vodafone Idea – 125. 68 million

    4) BSNL – 25. 09 million

    5) Atria Convergence – 2.21 million

    Wireline subscribers also increased from 30.97 million at the end of September 23 to 31.33 million in October 2023. The net increase in the wireline subscribers base is increased with a growth rate of 1.13 per cent. Currently, BSNL, MTNL, APSFL, and three PSUs are mainstream wireline service providers. The total number of market shares held by these 3 companies is 29.02 per cent.

    Currently, in the era of rapid digital transformation, Wireless subscribers increased from 1150.15 million at the September 23 end. Particularly in urban areas, the subscription base increased from 630.17 million and wireless subscriptions in rural areas also increased from 519. 99 million to 520.62 million at the same time. The growth rate of urban and rural wireless subscriptions was 0.003 per cent and 0.12 per cent respectively.

    Except for Uttar Pradesh, North East, J & K, Punjab, Kerala, Gujarat, Kolkata, and Himachal Pradesh, the rest Indian states showed growth in wireless subscribers. Telephone subscribers also increased from 1181.13 million on September 23 to 1182.31 million at the end of October 23.  Urban telephone subscriptions have also increased from 658. 46 million to 658.99 million at the end of October 23.

    The rural subscription has also increased from 532.65 million to 523. 32 million which is a 0.008 per cent increase in subscription base. As per TRAI data release Bharti Airtel has the maximum proportion of 99.16 per cent of its active wireless subscribers ( VLR) as against total wireless subscribers (HLR) in October 2023. The minimal proportion of VLR is 26.80 per cent of its HLE during the same period.

  • ZEE5 Global rolled out a campaign titled ‘The Great ZEE5 Giveaway’ which offers guaranteed gifts

    ZEE5 Global rolled out a campaign titled ‘The Great ZEE5 Giveaway’ which offers guaranteed gifts

    Mumbai: In a special holiday season initiative, ZEE5 Global, the streaming service for South Asian content, has rolled out a campaign titled ‘The Great ZEE5 Giveaway’ which offers guaranteed gifts ranging from gift vouchers to vacations for US consumers on purchase of its 4K packs or add-on packs.

    Launched in association with the online South Asian marketplace in the US, Quickly, the Gift cards rewards partner, the consumer giveback program was announced during the recent launch of ZEE5 Global Add-ons – a strategic move to aggregate multiple South Asian streaming platforms on the ZEE5 Global platform. This initiative will offer a one-stop destination to consumers for easy and seamless access to their favourite South Asian content.

    With this limited period offer timed especially with the holiday season, subscribers can participate in a new year sweepstakes for a chance to win vacations to Hawaii, wireless headphones, tablets, smartwatches and more. In addition, every subscriber gets a guaranteed gift voucher worth $10 with a ZEE5 4K monthly subscription and $40 with an annual subscription.

    ZEE5 Global chief business officer Archana Anand said, “It’s been a huge year for us here in the US as we’ve become the leading South Asian streaming platform in the shortest possible time and it’s all on the back of the massive love from our consumers.  To say thank you and express our gratitude, we’re now looking to delight our consumers through multiple initiatives. From the recently launched ZEE5 Add-ons which will simplify how they subscribe to and access their South Asian content now on a single platform, to offering guaranteed rewards with every subscription in partnership with another key South Asian brand, Quicklly, as well as a chance to win exciting Hawaii vacations and other gifts in our upcoming New Year sweepstakes, we want to ensure that this holiday season is even more memorable with ZEE5 Global.”

    Sharing about the partnership COO of Quicklly Inc Pritesh Velankar said, “At Quicklly, we are thrilled to collaborate with ZEE5 Global to bring a unique blend of entertainment and cultural convenience to our users. With our aligned mission and values, we believe this is just the beginning of a partnership that will redefine the way people engage with their favourite entertainment, flavours and fashion from the comforts of their home.”

    ZEE5 Global Add-ons is available across platforms like Android, iOS, www.zee5.com, Fire TV, Apple TV, Roku, and Samsung TVs.

    For more information on the campaign, please visit https://www.zee5.com/global/blog/the-great-zee5-consumer-giveaway/

  • Dish TV brings voice search to its app

    Dish TV brings voice search to its app

    MUMBAI: The innovations continue in the pay TV segment. This time it is at DTH provider Dish TV India. One of the pioneers in this ecosystem, has introduced a voice enabled search feature in its MyDishTV mobile app in addition to its already existing search features.

    The company’s tech team has relied on Google’s advanced voice recognition tech and natural language processing functionality, promising a seamless and intuitive experience for users says a company press release. It responds to the home viewer’s voice, offering tremendous convenience.

    The press release adds that “with the voice search, users can effortlessly navigate the application, accessing frequently used sections directly from the home page through simple voice commands. Subscribers will now be able to initiate a range of actions such as ‘recharge my account’ for convenient top-up or ‘change pack’ for a hassle-free subscription modification, among other capabilities. “

    “At Dish TV, we are committed to offering an exceptional entertainment experience to our valued subscribers,” said Dish TV CEO  Manoj Dobhal.  “As we strive to deliver best-in-class services, we recognize the continuous need to enhance user convenience, resulting in the launch of the voice search feature unique feature to make entertainment easily accessible and enjoyable. This feature will certainly redefine the distribution industry’s approach to user-friendliness.”

    The voice search feature is the latest enhancement which, the service provider says, will reinforce MyDishTV app’s status as the preferred choice for viewers by offering comprehensive account management capabilities with the added convenience of voice commands. 

  • Shemaroo Entertainment’s YouTube channel crosses 50 mn subscribers

    Shemaroo Entertainment’s YouTube channel crosses 50 mn subscribers

    Mumbai: Shemaroo Entertainment, a pioneering force in the entertainment industry, proudly announces a momentous achievement as its YouTube channel crosses the remarkable milestone of 50 million subscribers. This reinforces Shemaroo Entertainment’s commitment to delivering top-notch content and engaging storytelling that resonates with audiences worldwide.

    At the core of Shemaroo Entertainment lies the principle of connecting with the audience through the universal language of creativity and innovation. This has forged a strong bond with their audience, united by a common love for incredible filmy content. From timeless classics of the golden era to the latest hits, Shemaroo Entertainment’s diverse content portfolio is a treasure trove of cinematic delights for Bollywood and entertainment enthusiasts.

    Shemaroo Entertainment COO digital business Saurabh Srivastava said, “We are overjoyed to reach the extraordinary milestone of 50 million subscribers on our YouTube channel. This accomplishment is a testament of the unwavering support of our audience in this incredible journey. Shemaroo Entertainment will continue to deliver high quality content to our YouTube community. We are committed to provide a diverse range of entertainment that transcends mediums, borders and generations.”

    Shemaroo Entertainment continues to captivate millions of fans daily by offering diverse content, ensuring an engaging experience for all viewers. With over 50 YouTube channels and a cumulative subscriber base of 138 million, prominent channels in the Bollywood category include Shemaroo (50M), Shemaroo Movies (30M), Shemaroo Comedy (19M) among others. All Shemaroo YouTube channels together achieve over 80 million views daily and over 2300 views million monthly.

    As Shemaroo Entertainment basks in the glory of this remarkable achievement, the journey continues, promising even more exciting ventures and unparalleled entertainment experiences.