ITV

Tag: Subscriber Growth

  • Robust growth in Korea’s premium VOD sector, led by Tving

    Robust growth in Korea’s premium VOD sector, led by Tving

    Mumbai: The premium video-on-demand (VOD) landscape in South Korea grew subscribers, revenues and engagement at robust levels in 1H 2024 according to analysis conducted by ampd, the digital measurement platform owned and operated by Media Partners Asia (MPA). The Korean SVOD market added 705,000 net new subscribers in 1H to a total 20.8 million by end of June 2024 while premium VOD revenues, including subscription and advertising, grew 11 per cent year-on-year to $922 million and viewership grew five per cent Y/Y to 103 billion minutes.

    Tving led subscriber growth in 1H 2024, contributing 34 per cent share of SVOD category net additions to 4.2 million total subscribers. Tving’s growth is anchored to popular tvN and JTBC network dramas, variety and originals. The introduction of a new advertising tier helped drive user growth in 1H 2024, with MAUs >11.5 million. Netflix remains the premium VOD category leader with 43 per cent share of revenue and 37 per cent of viewership. Tving is gaining pace, growing share of premium VOD viewership by six points Y/Y to reach 30 per cent, capturing 15 per cent of premium VOD revenues. Beyond premium VOD, viewership across AVOD, SVOD and live streaming platforms on mobile devices totalled 534 billion minutes in 1H 2024, up 24 per cent Y/Y. YouTube is the overall VOD category leader and continues to gain share, reaching 80 per cent of total VOD viewership in 1H 2024.

    ampd’s lead analyst & head of insights Dhivya T commented: “Local content captured 77 per cent of premium VOD category engagement and 75 per cent of customer acquisition in 1H 2024, with key drama and variety hits from Tving , Netflix , Coupang Play and Disney+. An abundance of local drama and variety releases across major VOD platforms drive viewership, with over 200 titles contributing to 80 per cent of Korean content demand in 1H 2024. Tving led hits across scripted and unscripted titles, carrying 10 of the top 15 titles (seven shared across platforms) in 1H 2024. Other key platforms include Netflix with seven of the top 15 titles. Disney+ originals Coupang Play’s sports and originals also broke through. CJ ENM produced six of the top 15 titles in 1H 2024.”

    Premium VOD viewership share in South Korea (1H 2024)

    Source: ampd

  • Disney Plus subscriber growth decelerates with 2.1 mn additions in Q4 2021

    Disney Plus subscriber growth decelerates with 2.1 mn additions in Q4 2021

    Mumbai: Disney Plus added 2.1 million subscribers in the fourth quarter 2021 much lower compared to the previous quarter where it added over 12 million subscribers. The streaming service saw subscriber growth in domestic and international markets except in India (Disney Plus Hotstar) where the number of total subscriptions decreased.

    The Walt Disney Company’s total subscriptions for its direct-to-consumer (DTC) business stood at 179 million including Disney Plus at 118.1 million, Hulu at 43.8 million and ESPN+ at 17.1 million subscribers.

    The overall subscriber growth stood at 48 per cent on a year-on-year basis whereas for Disney Plus it was 60 per cent. The Walt Disney Company chief executive officer Bob Chapek affirmed that the company would reach its target of 230-260 million subscribers by 2024 and achieve profitability for its streaming service Disney Plus by then.

    Beginning next year, Disney Plus will be doubling its slate of original content from its tentpole brands including Disney, Marvel, Pixar, Star Wars and Nat Geo. The company has 340+ local original titles in various stages of development and production and expects its total content expense to be about $ 8 to 9 billion by 2024.

    While the company is not expecting linear subscriber growth on a quarter-on-quarter basis, it does expect to see an increase in subscriptions based on two factors – its expansion into new markets and increasing cadence of content during the third and fourth quarters of the year.

    In two years, Disney Plus expanded across 60 countries in 20 languages. The streaming service expects a further expansion into 50 additional countries by the end of next year and reach a total of 160 countries by 2023. It recently launched in Japan and will launch in South Korea, Taiwan and Hong Kong on 12 November which is also Disney+ Day. It will continue to expand into markets like Central Eastern Europe, Middle East and South Africa in the future.

    The direct-to-consumer business revenues increased by 38 per cent to $4.6 billion. The average monthly revenue per paid subscriber for Disney+ decreased from $4.52 to $4.12 due to a higher mix of Disney+ Hotstar subscribers in the current quarter compared to the prior year quarter. Disney Plus Hotstar subscribers account for 37 per cent of Disney+ paid subscriber base.

    “As we celebrate the two-year anniversary of Disney Plus, we’re extremely pleased with the success of our streaming business, with 179 million total subscriptions across our DTC portfolio at the end of fiscal 2021 and 60 per cent subscriber growth year-over-year for Disney Plus,” said Bob Chapek. “We continue to manage our DTC business for the long-term, and are confident that our high-quality entertainment and expansion into additional markets worldwide will enable us to further grow our streaming platforms globally.”

  • SNL Kagan says US cable TV will be robust despite decline in video

    SNL Kagan says US cable TV will be robust despite decline in video

    MUMBAI: The naysayers have been making a cacophony of sound about the upcoming gradual squeezing out of life of the US cable TV sector. They have been citing the rampant cord-cutting, slimming down of bundles and the explosion in cheaper alternative OTT services as clear indicators that the countdown clock is ticking away.

    But long time cable TV bellwether SNL Kagan, a part of S&P Global Market Intelligence says that things are looking cheery enough for US operators. 

    A recent report by it indicates that the industry’s broadband advantage and bundling stance will enhance revenues from 2016 to 2026. The revised cable forecast incorporates a slightly improved outlook for the video segment and continued upside for the broadband services, which will translate into revenue growth.

    Kagan states that residential revenues are projected to increase from $108.38 billion in 2016 to $117.7 billion in 2026, or $9.32 billion over the 10-year interval. Contributions from commercial services will help push total industry revenue from $130.57 billion in 2016 to $140.99 billion in 2016, or $10.42 billion over the 10-year period.

    Following are some additional highlights from SNL Kagan’s 10-Year Cable Projections:

    . Subscriber Growth: Broadband subscriptions are forecast to swell by more than eight  million  over the next 10 years, reaching 71 million, and coming in at more than 1.6x the number of video subscriptions

    . Less Dramatic Decline: Basic video subscriptions are projected to drop by an annual compounded growth (CAGR) rate of 1.5% to 45.4 million by 2026, slower than the 1.7% CAGR in last year’s 10-year projection

    . Cord-Shaving Worries: Mounting anxiety around reduced spending on multi-channel video has been most evident in the advanced services. Combining basic cable and advanced services, SNL Kagan anticipates total revenues generated from residential video services to fall at a CAGR of -0.5% over the next 10 years, totally $55 billion annually in 2026

    . Advertising Strength: Despite a decline in net subscribers, net advertising revenue is expected to grow at a 4.3% CAGR through 2026 to reach $6.3 billion

    “Like many industries, cable isn’t immune to shifting preferences, but continued growth in broadband may propel revenue growth on both the residential and commercial end,” said Tony Lenoir and Ian Olgeirson, the SNL Kagan researchers behind the report. “Despite ongoing declines in video, the next 10 years look pretty good for this sector.”

  • SNL Kagan says US cable TV will be robust despite decline in video

    SNL Kagan says US cable TV will be robust despite decline in video

    MUMBAI: The naysayers have been making a cacophony of sound about the upcoming gradual squeezing out of life of the US cable TV sector. They have been citing the rampant cord-cutting, slimming down of bundles and the explosion in cheaper alternative OTT services as clear indicators that the countdown clock is ticking away.

    But long time cable TV bellwether SNL Kagan, a part of S&P Global Market Intelligence says that things are looking cheery enough for US operators. 

    A recent report by it indicates that the industry’s broadband advantage and bundling stance will enhance revenues from 2016 to 2026. The revised cable forecast incorporates a slightly improved outlook for the video segment and continued upside for the broadband services, which will translate into revenue growth.

    Kagan states that residential revenues are projected to increase from $108.38 billion in 2016 to $117.7 billion in 2026, or $9.32 billion over the 10-year interval. Contributions from commercial services will help push total industry revenue from $130.57 billion in 2016 to $140.99 billion in 2016, or $10.42 billion over the 10-year period.

    Following are some additional highlights from SNL Kagan’s 10-Year Cable Projections:

    . Subscriber Growth: Broadband subscriptions are forecast to swell by more than eight  million  over the next 10 years, reaching 71 million, and coming in at more than 1.6x the number of video subscriptions

    . Less Dramatic Decline: Basic video subscriptions are projected to drop by an annual compounded growth (CAGR) rate of 1.5% to 45.4 million by 2026, slower than the 1.7% CAGR in last year’s 10-year projection

    . Cord-Shaving Worries: Mounting anxiety around reduced spending on multi-channel video has been most evident in the advanced services. Combining basic cable and advanced services, SNL Kagan anticipates total revenues generated from residential video services to fall at a CAGR of -0.5% over the next 10 years, totally $55 billion annually in 2026

    . Advertising Strength: Despite a decline in net subscribers, net advertising revenue is expected to grow at a 4.3% CAGR through 2026 to reach $6.3 billion

    “Like many industries, cable isn’t immune to shifting preferences, but continued growth in broadband may propel revenue growth on both the residential and commercial end,” said Tony Lenoir and Ian Olgeirson, the SNL Kagan researchers behind the report. “Despite ongoing declines in video, the next 10 years look pretty good for this sector.”