MUMBAI: Subroto Roy promoted Sahara Group’s news channels that operate under the brand name Sahara Samay are getting ready for a makeover.
The brand name ‘Sahara’ is likely to be dropped from all its news channels later this month, says an industry source.
Each channel will possibly carry the tag of the region it is targeting without the brand name Sahara, adds the source. The channels are currently called Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, etc.
“Such proposals are being seriously considered and a decision is to be taken soon. The Samay title is likely to stay,” the source said.
Sahara Samay editor-in-chief Punya Prasun Bajpai declined to comment on the likelihood of dropping the brand name by the Group for its news channels.
Bajpai, however, confirmed that the news channels would don a new look and the studio sets would also get a makeover.
When Sahara launched a movie channel, it decided to have Filmy as the brand name; it did not engage ‘Sahara’ preceding the name of the channel.
Sahara Samay has recently refurbished its editorial team with former Aaj Tak executive editor Punya Prasun Bajpai joining the network; several others particularly from Aaj Tak have also been taken in.
