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Tag: Subrata Siddhanta

  • Eggfirst launches brand campaign for Reid & Taylor with Vicky Kaushal

    Eggfirst launches brand campaign for Reid & Taylor with Vicky Kaushal

    Mumbai: Reid & Taylor has launched its latest campaign, ‘Man on a Mission,’ with Bollywood superstar Vicky Kaushal as the face of the brand.

    This campaign aims to celebrate men who are on an everyday mission, just like Vicky, whose journey from humble beginnings to superstardom is truly inspiring. ‘Man on a Mission’ resonates deeply with today’s discerning audience, reflecting their aspirations for both personal and professional success.

    Eggfirst founder and MD Ravikant Banka said “Every brand carries a unique responsibility, and this is even more true for an iconic name like Reid & Taylor. In today’s competitive landscape, it’s essential to connect with consumer aspirations at a deeper level, something that’s core to them and very personal to them. We believe ‘Man on a Mission’ will powerfully connect and resonate with the target consumer.”

    Reid & Taylor CEO Subrata Siddhanta said, “Having known Ravikant for nearly two decades, I’ve firsthand seen Eggfirst’s exceptional blend of strategy, consumer insights, storytelling, and digital expertise, all deeply rooted in integrity. The campaign ‘Man on a Mission’ is aligned with the core of our brand’s vision, and we are confident that with Vicky Kaushal, the connect will be even stronger.”

    Speaking about the association, Vicky Kaushal said, “Reid & Taylor is a brand with immense legacy, and this collaboration reflects the values I hold close which are perseverance, commitment, and excellence. I couldn’t be more thrilled to be a part of this journey.”

  • Eggfirst to style Reid & Taylor Apparel’s advertising as it’s agency of record

    Eggfirst to style Reid & Taylor Apparel’s advertising as it’s agency of record

    Mumbai: Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency. Following a competitive pitch process, Eggfirst will assist Reid & Taylor Apparel in expanding across established and emerging Indian markets, enhancing the brand creatively and fostering growth.

    Commenting on the association, Reid & Taylor Apparel CEO- Apparel & Retail, Subrata Siddhanta said, “In addition to our elegant range of men’s formal wear, the brand is also going to offer world-class casual wear. With a rich legacy of quality and style, Reid & Taylor Apparel aims to redefine men’s fashion offering a range of exquisite garments tailored for the modern gentleman. We are pleased to welcome Eggfirst as our advertising agency of record, bringing differentiated expertise as advertising agency with deep consumer understanding, and a robust combination of mainstream and digital expertise. Eggfirst approach is characterized by a personal connect, deep involvement, and extreme integrity that ensure they are as good as their word. We are excited to partner with Eggfirst to elevate our brand with innovative and impactful advertising.”

    Finquest Group managing director Hardik Patel said, “We chose Eggfirst as our agency as they come with incredible advertising and digital experience, and I quite appreciated their deeply thought-through creative. I am confident that the team at Eggfirst will help us build engaging communication in line with our vision to engage closely with our consumers.”

    Eggfirst founder & managing director Ravikant Banka said, “We are thrilled to partner with Reid & Taylor Apparel. The business is in an exciting phase of growth, and the agency is incredibly delighted to be a part of this growth journey for the brand.”