ITV

Tag: Subramanya Sharma

  • Make an adventurous Cleartrip to Cafe Coffee Day

    MUMBAI: Reiterating its position as an undisputed leader in the local leisure and activities domain, Cleartrip, India’s leading online travel and leisure activities platform, has recently entered into a strategic partnership with Cafe Coffee Day. Under this first-of-its-kind association, Cleartrip Local Gift Cards are available for offline purchase in 936 Cafe Coffee Day stores in 15 top cities across India. Gift Cards from Cleartrip are already amongst the highest selling branded gift cards online. VASIPL (Stellr India), a distribution partner, is enabling Cleartrip Local create retail presence for its gift cards pan India.

    An extension of the core product offering, Cleartrip Local Gift Cards allow users to choose from over 20,000 experiences comprising events, eat-outs, and activities for their near and dear ones. By enabling unique experiences like Zumba classes, luxury bike rentals, yatch ride and rock climbing in 240 categories across 35+ cities, the brand is redefining the very essence of gifting for Indian consumers through Cleartrip Local Gift Cards.

    Cleartrip CMO Subramanya Sharma said, “Young urban Indians comprise a major share of Cleartrip’s target audience. Full of energy and enthusiasm, these individuals are always on the lookout for new experiences and adventures around them. This discovery of curated activities and experiences is what we facilitate through Cleartrip Local. Our partnership with Cafe Coffee Day, which has established itself as the hangout destination of choice for the youth, is aimed at exploring and consolidating the mutual synergies between our brands to popularise the offline adoption of Cleartrip Local Gift Cards. Covering activities like entertainment, experiences, travel, and fast food etc., we are confident that Cafe Coffee Day patrons will find these cards the perfect gifting option for their family and friends.”

    The latest development from Cleartrip is aimed at augmenting the offline footprint for Cleartrip Local and Travel Gift Cards, which are currently available through large retail chains like Reliance Digital, Vijay Sales, Hotspot The Smartphone Store, TwentyFourSeven, Barista, and Croma.

  • Cleartrip releases TVCs about new features

    Cleartrip releases TVCs about new features

    MUMBAI: It is clearly addressing human emotion! Cleartrip is set to remove anxiety in travel bookings with the launch of two new features –‘Price Lock’ and ‘Pay@Hotel’. One of the first portals to ease travel plans by offering simple and fast booking solutions, Cleartrip is also releasing two TVCs to educate the customers about the new features.

    The films will be launched across offline and online mediums including television and popular digital platforms.

    The first feature, Price Lock, helps lock prices by just paying a small fee and pay only if the plans are confirmed. Thus a traveller can hold the lowest price well in advance and be protected from price increases.

    Pay@Hotel, on the other hand, lets the traveller book now and pay later at the hotel. The traveler pays only after he stays. Also, in case the hotel turns out to be different from what he saw at the time of booking, Cleartrip offers a “Sleep promise” and will find another hotel that is more suited to the traveller’s needs.

    Developed by Mullen Lintas Bangalore, the films revolve around the insight that the common emotion felt during flight or hotel bookings is anxiety – about getting a good deal, the right time to book and plans changing. But with the new features, Cleartrip is putting these issues to rest, ensuring that consumers get hassle-free travel and stay solutions.

    Cleartrip’s chief marketing officer Subramanya Sharma, said, “Cleartrip’s new TVC creatively amplifies the ‘anxiety’ problem, and provides the solution in a cool, quirky & fun way.”

    Mullen Lintas NCD Shriram Iyer, said, “Anxiety is universal– from uncertainty about fare to practical fears about plans changing. We chose a creative device that builds this world of anxiety and then bring the product as a solution into it. Why would you still make your bookings elsewhere?”

  • Cleartrip releases TVCs about new features

    Cleartrip releases TVCs about new features

    MUMBAI: It is clearly addressing human emotion! Cleartrip is set to remove anxiety in travel bookings with the launch of two new features –‘Price Lock’ and ‘Pay@Hotel’. One of the first portals to ease travel plans by offering simple and fast booking solutions, Cleartrip is also releasing two TVCs to educate the customers about the new features.

    The films will be launched across offline and online mediums including television and popular digital platforms.

    The first feature, Price Lock, helps lock prices by just paying a small fee and pay only if the plans are confirmed. Thus a traveller can hold the lowest price well in advance and be protected from price increases.

    Pay@Hotel, on the other hand, lets the traveller book now and pay later at the hotel. The traveler pays only after he stays. Also, in case the hotel turns out to be different from what he saw at the time of booking, Cleartrip offers a “Sleep promise” and will find another hotel that is more suited to the traveller’s needs.

    Developed by Mullen Lintas Bangalore, the films revolve around the insight that the common emotion felt during flight or hotel bookings is anxiety – about getting a good deal, the right time to book and plans changing. But with the new features, Cleartrip is putting these issues to rest, ensuring that consumers get hassle-free travel and stay solutions.

    Cleartrip’s chief marketing officer Subramanya Sharma, said, “Cleartrip’s new TVC creatively amplifies the ‘anxiety’ problem, and provides the solution in a cool, quirky & fun way.”

    Mullen Lintas NCD Shriram Iyer, said, “Anxiety is universal– from uncertainty about fare to practical fears about plans changing. We chose a creative device that builds this world of anxiety and then bring the product as a solution into it. Why would you still make your bookings elsewhere?”