Tag: Subodh Maskara

  • IndiaCast’s associate marketing director Rahul Mishra quits; joins Cineplay

    IndiaCast’s associate marketing director Rahul Mishra quits; joins Cineplay

    MUMBAI: Jointly owned by TV 18 and Viacom 18, IndiaCast Media’s associate marketing director Rahul Mishra has put down his papers and will be serving his last day on 1 July.

    A source close to the development confirmed the news to Indiantelevision.com, “ Rahul Mishra will serve his last day on 1 July and will be joining movie production company Cineplay as a chief revenue officer.”

    Mishra will report to Cineplay CEO and founder Subodh Maskara.

    Mishra joined Indiacast in November 2014, where he was handling trade marketing for domestic channels and consumers as well as trade marketing for its international channels such as Colors, Rishtey and News18.

    Prior to joining IndiaCast, he worked with BBC World News where he had a successful stint of nearly eight years as Asia Pacific marketing manager. Mishra was also worked with WorldSpace India as manager for north and has worked for the sales and marketing teams of Hyatt and Le Meridien Hotels and Resorts.

  • IndiaCast’s associate marketing director Rahul Mishra quits; joins Cineplay

    IndiaCast’s associate marketing director Rahul Mishra quits; joins Cineplay

    MUMBAI: Jointly owned by TV 18 and Viacom 18, IndiaCast Media’s associate marketing director Rahul Mishra has put down his papers and will be serving his last day on 1 July.

    A source close to the development confirmed the news to Indiantelevision.com, “ Rahul Mishra will serve his last day on 1 July and will be joining movie production company Cineplay as a chief revenue officer.”

    Mishra will report to Cineplay CEO and founder Subodh Maskara.

    Mishra joined Indiacast in November 2014, where he was handling trade marketing for domestic channels and consumers as well as trade marketing for its international channels such as Colors, Rishtey and News18.

    Prior to joining IndiaCast, he worked with BBC World News where he had a successful stint of nearly eight years as Asia Pacific marketing manager. Mishra was also worked with WorldSpace India as manager for north and has worked for the sales and marketing teams of Hyatt and Le Meridien Hotels and Resorts.

  • Jet Airways partners with Cineplay for on board entertainment

    Jet Airways partners with Cineplay for on board entertainment

    MUMBAI: When it comes to inflight entertainment, passengers are bound to find more choices than ever before. Jet Airways, in a bid to constantly provide greater value to its guests, has partnered with CinePlay founded by Subodh Maskara and creatively mentored by Nandita Das.

    CinePlay is a new genre of cinema, a cinematic experience of the vast and content-rich stories from theatre and was recently named one of the coolest ideas of 2014 by a leading global publication.

    This exclusive affiliation will see the presentation of CinePlays, a new genre of Cinema on board the airline starting December 2014.

    Beginning the partnership, the CinePlays of Mohan Rakesh’s Adhe Adhure and Nandita Das & Divya Jagdale’s Between the Lines, amongst others, will be made available to Jet Airways passengers exclusively on board.

    Speaking about the association, CinePlay CEO and founder, Subodh Maskara says, “This is a one of a kind partnership and we see tremendous value in it. CinePlay presents stories from theatre in a cinematic form and we are positive that passengers on board Jet Airways will truly relish this exclusive experience. We look forward to an ongoing and successful collaboration with Jet Airways as we forge ahead”

    Jet Airways CEO Cramer Ball states, “It is our constant endeavour to provide content that is enriching and entertaining to our guests. Further with this novel idea we will be able to bring the joy of theatre to a larger audience who may not be able to find time during on-ground. This partnership comes at an opportune time, allowing holiday travellers to access this one of a kind content. This further bolsters CinePlay’s commitment to ensuring that stories from theatre find greater accessibility and reach.”

     

  • Festivals give independent filmmakers an opportunity to showcase talent: Nandita

    Festivals give independent filmmakers an opportunity to showcase talent: Nandita

    The lady has always been admired for her skills in front of the camera but very few know that she received enough critical acclaim even for her directorial debut Firaaq. Yes, we are talking about actor Nandita Das.

    She is often compared to the yesteryear actor Smita Patil for her looks and complexion, besides the kind of roles she has portrayed on the silver screen. Das will soon be seen with husband Subodh Maskara in upcoming Spanish film, Traces of Sandalwood that will go on floors in a month’s time. The film will be shot in Mumbai and Barcelona.

    “I will be in Barcelona at the end of the month. The last time I was there I happened to have the best meal of my life at the Roca brothers’ El Somni,” said Das at the inauguration of the Mumbai Film Mart on 18 October.

    Das added, “The most interesting part of the movie is that it has an all-woman crew, not just in front of the camera but also behind it. It’s so wonderful to see a woman cinematographer and a woman art director.”

    Das finds it really encouraging to see this kind of a platform being provided to young talented filmmakers these days. “Having done close to 30 movies – of which the majority have been in the independent space – I don’t even have the DVDs for most of the films because of various issues around their release,” remarked Das.

    I always try and champion independent films and try and create more space for them says Nandita Das

    The independent filmmakers suffer the most because of either not having the skills; or because of being unaware of the know-hows; or lack of space or platform to release or showcase their films. “Even without having much knowledge of the market space, I directed Firaaq and faced a lot of hurdles. But having said that, I always try and champion independent films and try and create more space for them,” said Das. According to her, all these various festivals that are now becoming a common phenomenon in various parts of the country is a very good sign for upcoming filmmakers.

    “We need to learn more about world cinema and get out of our little well. We do make nearly 1,000 films a year, but are we really proud of all of them?” she remarked and went on to state: “Just like how we learn about new places by travelling, films are a great way to open up the mind and be less prejudiced and get into people’s heads and hearts.”

    “A festival is a great platform for independent filmmakers like us to meet people and understand how to go about taking our film to different parts of the world,” she added. Das went on to explain that there exists a mindset where only a few film festivals are considered prestigious and if the film makes it to that fest then it’s good, else it is not. “Well, that should not be the case, as any festival is a great place to showcase your creativity that you thought of and then translated it onto the screen,” she said.

    Nandita says that she has been fortunate to travel with her films to various parts of the globe. “I don’t get to shoot in these beautiful locals but thankfully I do get to travel to numerous festivals be it big or small. And the one thing you learn is that human emotions and stories are universal,” Das remarked.