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Tag: Subhasis Ghosh

  • Kotak Life launches its digital-first guaranteed wealth builder plans campaign

    Kotak Life launches its digital-first guaranteed wealth builder plans campaign

    Mumbai: Kotak Mahindra Life Insurance Company Ltd (“Kotak Life”) today announced the launch of its digital-first campaign for Kotak Life’s Guaranteed Wealth Builder Plans (GWBPs).

    The campaign displays a bouquet of stable investment offerings from Kotak Life. The objective is to address the biggest concerns of consumers regarding their investments. First is the uncertainty around returns, the other is the need to invest in tax-efficient instruments.

    The campaign goes live across social media and OTT platforms.

    These wealth builder plans are designed to offer guaranteed returns to the customer, thus helping them in their wealth creation journey. In this era, where the customer is facing a lot of uncertainties in the macro environment about market fluctuations, health issues, job insecurities and so on, these plans are a welcome change. The company also talks about the tax advantage offered along with these plans.

    Kotak Mahindra Life Insurance Company joint president Subhasis Ghosh said, “Our campaign aims to empower individuals to make informed decisions and secure their financial future through the bouquet of the Guaranteed Wealth Builder Plans (GWBPs). These plans assure investors of fixed returns, thereby providing steady financial growth. Recognising the importance of financial certainty, GWBPs enable investors to strategise and budget their finances confidently, a crucial aspect given that economic uncertainties are common.”

    Grey Group group creative director Ankit Mathur said, “With Kotak Guaranteed Wealth Builder Plans, we had the unique opportunity to combat two of the biggest concerns consumers have in regards to their investments– the uncertainty of returns and the need to invest in tax-efficient instruments. We created two films that voice out the internal thoughts of our audience in a light-hearted way.”

    Key features of Kotak Life’s Guaranteed Wealth Builder Plans include:

    1   Fixed and Predictable Returns: These plans offer predictable returns, allowing investors to plan and budget their finances with more certainty.

    2   Long-Term Financial Planning: Knowing the expected returns can benefit long-term financial planning and goal setting.

    3   Protection from Market Fluctuations: Investors in guaranteed wealth builder plans are shielded from the fluctuations and uncertainties of the financial markets, making them a suitable option for those seeking stability.

    4   Encouraging Financial Discipline: Investing in plans with a fixed return can encourage financial discipline and regular contributions, fostering a savings habit.

    5   Designed for Long-Term Investment: Guaranteed wealth plans are often designed for long-term investment, making them suitable for individuals with a long-term financial horizon, such as retirement planning, a child’s education, etc.

    6   Tax Exemption: These plans offer exemptions on the premium one pays and tax-free returns for premiums up to Rs 5 lakh.

    Click below to view the campaign videos

  • Kotak Life bats for women equality in latest digital campaign

    Kotak Life bats for women equality in latest digital campaign

    MUMBAI: To celebrate International Women's Day theme #EachForEqual over the entire month of March 2020, Kotak Mahindra Life Insurance Company (Kotak Life) launched a digital campaign called #BarabariKaSaath. Women equally support the family in all aspects of day-to-day life – financial and otherwise. Through this campaign, Kotak Life stresses on the importance of protecting the family with a life insurance policy for women as well.

    Kotak Life senior EVP marketing Subhasis Ghosh said, "Women are getting more and more socially empowered and contribute equally towards the household needs. Therefore, it is important to address and unlock the financial potential of women and financially secure their dependents. The #BarabariKaSaath campaign emphasises on the importance of insuring a women's life irrespective of her being a homemaker or a working professional as they contribute equally to the household needs.”

    The campaign, conceptualised and executed by digital and social media agency WATConsult, revolves around a widely seen cultural Indian stereotype – that of everyone believing that 'men' are in charge, be it ordering at a restaurant or financial planning for home. It highlights the fact that when both life partners – husband and wife – equally share the responsibility of running a family, then the need to ensure a woman's life is as important as the male counterpart’s, regardless of whether she is a working woman or a homemaker.

    Ghosh further highlighted the many benefits of getting a life insurance plan that every woman must know. “If you are a woman, then buying life insurance is easy on your pockets as the premium paid is lesser compared to that of men. Further, women also get a higher sum assured at the lower premium rates – they can get the sum assured of up to Rs 5 lakh with no financial underwriting,” Ghosh said.

  • Wunderman Thompson launches Kotak Life’s #PooraPlan

    Wunderman Thompson launches Kotak Life’s #PooraPlan

    MUMBAI: Kotak Mahindra Life Insurance Company Ltd (Kotak Life) today has announced the launch of its new digital campaign, which highlights the importance of a ‘complete’ life insurance plan. Conceptualized and executed by Wunderman Thompson, Kotak Life’s #PooraPlan featuring Bollywood actor Vinay Pathak, provides complete family protection that not only covers life but also critical illnesses and disabilities of the insured. 

    Subhasis Ghosh, Head – Marketing & Group Insurance, Kotak Mahindra Life Insurance Company Ltd, said, "Life insurance is usually purchased with the intent of saving tax and helping family tide over any unpredictable occurrence of death. But what happens in case of a serious illness or disability? It makes the purchased policy cover incomplete. Kotak Life’s #PooraPlan completes the incomplete by going beyond the conventional coverage and providing added benefits that cover disabilities and critical illness.”

    “#PooraPlan aims at educating people and creating awareness about full coverage vis-à-vis traditional incomplete coverage. Our TG are adults who are 25 years and above, with increased focus on people between the age group of 30 to 45 years. Bollywood actor Vinay Pathak helps capture a serious topic in a light-hearted yet impactful manner urging viewers to be prepared for any tough situation”, added Subhasis Ghosh.

    Steve Priya, Executive Creative Director at Wunderman Thompson, elaborated on the ad film, "Until now, Life insurance as we know it is actually 'After Life' insurance. The category is built on taking care of your loved ones, after you're gone. Death however, is just one of the outcomes. But what happens if you’re critically ill or suffer an accident that leaves you disabled. A tough conversation but one that was necessary. We decided to shake up the category and call any insurance plan that doesn't cover every eventuality as 'Aadha Insurance'. Subbu (Vinay Pathak) makes a comeback in a series of logical, practical yet lighthearted commercials and propagates the need for a complete or rather #PooraPlan from Kotak Life Insurance.”

  • Kotak Life Launches Digital Campaign Highlighting the Importance of ‘Complete’ Life Insurance

    Kotak Life Launches Digital Campaign Highlighting the Importance of ‘Complete’ Life Insurance

    Mumbai: Kotak Mahindra Life Insurance Company Ltd (Kotak Life) today announced the launch of their new digital campaign, which highlights the importance of a ‘complete’ life insurance plan. Kotak Life’s #PooraPlan provides complete family protection that not only covers Life but also Critical Illnesses & Disabilities of the insured.

    Subhasis Ghosh, Head – Marketing & Group Insurance, Kotak Mahindra Life Insurance Company Ltd, said, “Life insurance is usually purchased with the intent of saving tax and helping family tide over any unpredictable occurrence of death. But what happens in case of a serious illness or disability? It makes the purchased policy cover incomplete. Kotak Life’s #PooraPlan completes the incomplete by going beyond the conventional coverage and providing added benefits that cover disabilities and critical illness.

    “#PooraPlan aims at educating people and creating awareness about full coverage vis-à-vis traditional incomplete coverage. Our TG are adults who are 25 years and above, with increased focus on people between the age group of 30 to 45 years. Bollywood actor Vinay Pathak helps capture a serious topic in a light-hearted yet impactful manner urging viewers to be prepared for any tough situation”, added Subhasis Ghosh.

    The campaign is conceptualized and executed by creative agency Wunderman Thompson. Steve Priya, Executive Creative Director at Wunderman Thompson, elaborated on the ad film, “Until now, Life insurance as we know it is actually ‘After Life’ insurance. The category is built on taking care of your loved ones, after you’re gone. Death however, is just one of the outcomes. But what happens if you’re critically ill or suffer an accident that leaves you disabled. A tough conversation but one that was necessary. We decided to shake up the category and call any insurance plan that doesn’t cover every eventuality as ‘Aadha Insurance’. Subbu (Vinay Pathak) makes a comeback in a series of logical, practical yet lighthearted commercials and propagates the need for a complete or rather #PooraPlan from Kotak Life Insurance”.

    Click below to view the ad film