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Tag: Subhash Somani

  • Shemaroo elevates Subhash Somani as business head of Hindi GEC cluster

    Shemaroo elevates Subhash Somani as business head of Hindi GEC cluster

    Mumbai: Shemaroo Entertainment has elevated Subhash Somani as the business head of Shemaroo’s Hindi GEC cluster, which includes Shemaroo TV and the recently launched Shemaroo Umang.

    In his new position, Subhash will be in charge of the Hindi GEC group of channels in his new position and will report to Shemaroo’s broadcast business COO, Sandeep Gupta.

    Prior to the new role, Subhash was leading the DTH VAS business for Shemaroo, where he was responsible for driving strategic partnerships and launching new services.

    He was in charge of Shemaroo TV’s operations and was instrumental in extending its reach.

    With this promotion, Subhash will assign his responsibilities to Sahil Bhambri, who will take charge of Shemaroo’s DTH VAS business.

    Shemaroo Entertainment CEO Hiren Gada said, “We are extremely delighted to elevate Subhash Somani to his new role. He has contributed immensely to expanding our DTH VAS business for Shemaroo and has been one of the key driving forces for steering the channel’s growth. We are confident that Subhash’s prowess in identifying new opportunities and thorough market knowledge will enable us to further grow our Hindi GEC cluster. His elevation is aptly timed as we are strengthening the broadcast business and are getting ready to launch a slate of original content.”

    Shemaroo TV & Shemaroo Umang business head Subhash Somani said, “It has been an enriching experience to lead the DTH VAS business of Shemaroo, and I am grateful and thrilled to take up additional responsibilities. As Shemaroo aims to beef up its broadcast business with its Hindi GEC offerings, I look forward to starting this exciting journey.”

    “Subhash has been a critical team player and has played a vital role in expanding and strengthening our content offering & increasing the viewer base of Shemaroo TV. With this promotion, Subhash will now take over more responsibilities and help us achieve the growth plans for our Hindi GEC cluster. He is an extremely enthusiastic person who loves to take up new challenges head-on. We wish him all the best, and I am confident that Subhash’s dynamism and determination will help us scale newer heights,” added Shemaroo Entertainment broadcast business COO Sandeep Gupta.

  • Somani to lead Shemaroo’s DTH business

    Somani to lead Shemaroo’s DTH business

    MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses appoints Subhash Somani to head DTH business for the company. Prior to joining Shemaroo Entertainment Ltd, he was working for Videocon d2h as Senior Manager – Content. In Shemaroo Entertainment, he will be responsible for driving the scale of business to next level. He will be primarily looking into Content Strategy, Business Development & Revenue. Also, he will lead & manage strategic partnerships with broadcasters/studios and will be playing key role in new initiatives & launches.

    Somani has over seven years of experience in diverse roles in Media & Entertainment sector. In his last tenure with Videocon d2h, he was primarily involved in content acquisition and launch of new value added services (VAS) for d2h platform.

    Shemaroo director Hiren Gada said “Subhash is a part of the DTH industry since its nascent stage and has deep understanding of the market. With an addition of new perspective and experience in the team, we believe, we will be able to leverage the platform to the fullest.”

    Somani shared his thoughts, “Now when Shemaroo is expanding its DTH services, we plan to leverage the trust value it has created in the partners and consumers. We are at cusp of opportunities for DTH business in the country and with a company that has one of the largest content libraries, I believe sky is the limit.”

    Shemaroo recently forayed into DTH business and today stands among the leading players in the industry. The company has tied up with all the DTH players including Tata Sky, Airtel Digital, Videocon d2h and Dish TV. Shemaroo offers a bouquet of VAS services on all the major DTH platforms covering multiple genres. These offerings range from devotional services like iDevotion and Sajda to special service tailored to fulfill the needs of bollywood buffs like Miniplex and Sadabahar Hits. It also includes regional services like Relamchhel and Punjabi Tadka.