ITV

Tag: Subhas Ghai

  • Mukta sets up lifestyle channel in Dubai

    Mukta sets up lifestyle channel in Dubai

    MUMBAI: Subhas Ghai-promoted Mukta Arts has completed its turnkey project for Dubai-based city-centric fashion and lifestyle content channel INTV.

    The company holds 10-15 per cent equity in Arab Venture Corporation, the holding company of INTV. “We have set up the channel operations right from scratch, including preparing the project report. We were given 10-15 per cent equity worth $300,000,” says Mukta Arts chief executive officer Ravi Gupta.

    Mukta Arts is planning to release Iqbal, directed by Nagesh Kukunoor, in August. Two other movies are slated for production this year, says Gupta. “We are starting production of 36 China Town, a thriller directed by Abbas Mastan. The other movie is being directed by Satish Kaushik. The budgets of the two movies are medium-sized,” he states.

    Whistling Woods International, a film, television and media arts institute, will be completed this year. “We expect the first session to start in January 2006,” says Gupta.

    On the digital delivery of movies joint venture project with Adlabs, Gupta says the plan is to expand the theatres to 150 by the end of this fiscal. Currently, the service is extended to around 100 theatres across the country, he adds.

  • Mukta Arts offered equity in Dubai-based Arab Venture Corporation

    Mukta Arts offered equity in Dubai-based Arab Venture Corporation

    MUMBAI: Subhas Ghai-promoted Mukta Arts may pick up equity in Arab Venture Corporation (AVC), a Dubai-based company which has a studio and is planning to launch a channel.

    Mukta Arts has been offered equity but has not taken a final decision on exercising that option. “We have the option to pick up equity in the company. The structuring is yet to be finalised,” Mukta Arts chief executive officer Ravi Gupta tells indiantelevision.com.

    AVC is planning to launch on 12 January INTV, a channel, which will focus on fashion and lifestyle content.

    Mukta Arts may float a subsidiary company in Dubai to hold stake in AVC. “The holding can be through a subsidiary company overseas or we may decide to have it through the Indian outfit,” says Gupta. He, however, did not spell out how much equity stake Mukta Arts was being offered.

    Mukta Arts will be a programme supplier and also help set up infrastructure for INTV. The English-language channel will start with original content of 8-10 hours a day. The content will cover local events in Dubai ranging from fashion to lifestyle and shopping. “We are providing turnkey support to the channel. We have sent a team to carry out production work in Dubai. We will also be providing Bollywood content from India,” says Gupta.

    Though Mukta Arts is contemplating how to expand television content, movie business will continue to be the main activity and revenue source for the company, he adds.