MUMBAI: When cricket fever meets a whiff of confidence, the result is unmistakably bold. Denver, India’s leading men’s fragrance brand, has just struck a fresh note by becoming the official team partner of the UAE Men’s Cricket Team for the upcoming Asia Cup 2025. The 17th edition of the continental championship will light up the UAE from 9–28 September, with eight nations India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, UAE, Oman and Hong Kong battling it out in the T20 International format. With India defending their crown, the tournament promises both high drama and high decibels.
For Denver, the move isn’t just about logo placement, it’s about stepping onto the global stage. From ruling bathroom shelves across India to now backing cricket on international soil, the brand is using this partnership to celebrate the values it has long championed: success, resilience and achievement.
Hamilton Sciences Group MD and CEO Saurabh Gupta summed it up: “Denver has always celebrated men who carve their own success story. Partnering with the UAE team at Asia Cup 2025 allows us to take this philosophy global. It’s a proud moment for us and for our consumers who’ve made Denver one of India’s most loved fragrance brands.”
The tie-up also signals Denver’s expanding footprint in the Middle East, a region where cricket fandom runs deep and brand recognition is fast growing. For the Emirates Cricket Board (ECB), the association is equally symbolic. ECB COO Subhan Ahmad said: “Denver, with Indian origins and global aspirations, resonates with our values and the spirit of cricket. We’re confident this partnership will inspire fans across borders.”
As the countdown to Asia Cup 2025 begins, Denver’s entry into cricket sponsorship isn’t just a brand play, it’s a reminder that ambition smells sweeter when mixed with sport, passion, and a dash of international flair.