ITV

Tag: Subah ka Biscuit

  • Bournvita Biscuits’ new campaign “No More Excuses” gives kids the right reason to smile

    Bournvita Biscuits’ new campaign “No More Excuses” gives kids the right reason to smile

    MUMBAI: Over the years, Bournvita Biscuits has become a favourite in the cookie category, successfully establishing itself as the “Subah ka biscuit” and a healthy partner to milk. Packed with ProHealth Vitamins and rich in the signature chocolaty taste, the brand is now taking this journey one step further by fostering progressive parenting, which has always been at the core of Bournvita’s communication. Their latest campaign ‘No More Excuses’ stems from real life insights when children resort to creative excuses to avoid eating anything that could be healthy.

    Sudhanshu Nagpal, Head – Biscuits Category, Mondelez India said, “Since its launch in 2016, Bournvita Biscuits has provided an effective choice of delicious snacking enriched with the wholesome goodness of Bournvita, the drink Indian consumers have trusted for decades. The latest campaign on Bournvita Biscuits appeals to all progressive mothers, who believe in collaborative parenting. Since mornings are always hustled, leaving barely any time for kids to consume the right foods, Bournvita Biscuits will help moms provide the right start to their day giving them “no more excuse” to skip the morning snack.”

    The TVC conceptualized by Ogilvy India begins with a mother bringing in a glass of milk to her son just before he leaves for school. To avoid this, the boy instantly comes up with a creative excuse. His mother, clearly familiar with her son’s antics, quickly reveals a plate with his favourite Bournvita Biscuits. Upon seeing this, the boy realizes what he has bartered away and immediately fixes the situation with another inventive excuse. As he grabs and relishes the yummy Bournvita Biscuits with a glass of milk, the mother is pleased that her son has started off his day with a healthy and delicious snack.

    “The campaign plays on the insight that kids are most innovative when they want to get out of something. One of the things all kids want to escape is a boring breakfast. The film is simple, relevant, charming and brings this insight to life.” said Harshad Rajadhyaksha & Kainaz Karmakar, Chief Creative Officers, Ogilvy India.

  • Posterscope India takes Cadbury Bournvita Biscuits OOH

    Posterscope India takes Cadbury Bournvita Biscuits OOH

    MUMBAI: Posterscope India, the out-of-home (OOH) agency from the Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of Mondelez’s latest variant “Cadbury Bournvita Biscuits”.

    With the core objective of the campaign centred around building awareness of the launch of this new offering, Posterscope used the product tag line ‘Subah ka Biscuit’ in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and fifteen years across Sec A & B.

    Building on the brief, Posterscope crafted a campaign that resulted in a media mix delivering both impact and reach. The media formats used for impact were billboards, unipoles, gantries, pillars, mall facades, airport, metro trains. To build reach and frequency, Posterscope deployed bus shelters, food Court table mat brandings, local and metro trains and signages across various cities.The campaign has been implemented across top 20 cities.

    Mondelez spokesperson said, “We launched a high decibel integrated marketing campaign with strong on-ground, social, digital & OOH activation plan to create awareness and drive rapid trials in the launch phase.”

    Posterscope India creative director Ashok Pillai too added, “We strategically choose a billboard that caters to the morning traffic and made sure that the site was one which had clear sky in the background in order to accentuate the innovation”.

    The innovative billboards that Posterscope installed in Mumbai added an edge to the campaign, using an LED lit “Subah ka Biscuit” on a hoarding sized 100ftx10ft along with a backlit product pack the effect was impactful. Special lighting gave the effect of a rising sun thereby creating freshness in “the morning zone”. The innovation helped the brand stand out while the LED lighting ensured long distance visibility. This gave the campaign the much required buzz.

  • Posterscope India takes Cadbury Bournvita Biscuits OOH

    Posterscope India takes Cadbury Bournvita Biscuits OOH

    MUMBAI: Posterscope India, the out-of-home (OOH) agency from the Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of Mondelez’s latest variant “Cadbury Bournvita Biscuits”.

    With the core objective of the campaign centred around building awareness of the launch of this new offering, Posterscope used the product tag line ‘Subah ka Biscuit’ in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and fifteen years across Sec A & B.

    Building on the brief, Posterscope crafted a campaign that resulted in a media mix delivering both impact and reach. The media formats used for impact were billboards, unipoles, gantries, pillars, mall facades, airport, metro trains. To build reach and frequency, Posterscope deployed bus shelters, food Court table mat brandings, local and metro trains and signages across various cities.The campaign has been implemented across top 20 cities.

    Mondelez spokesperson said, “We launched a high decibel integrated marketing campaign with strong on-ground, social, digital & OOH activation plan to create awareness and drive rapid trials in the launch phase.”

    Posterscope India creative director Ashok Pillai too added, “We strategically choose a billboard that caters to the morning traffic and made sure that the site was one which had clear sky in the background in order to accentuate the innovation”.

    The innovative billboards that Posterscope installed in Mumbai added an edge to the campaign, using an LED lit “Subah ka Biscuit” on a hoarding sized 100ftx10ft along with a backlit product pack the effect was impactful. Special lighting gave the effect of a rising sun thereby creating freshness in “the morning zone”. The innovation helped the brand stand out while the LED lighting ensured long distance visibility. This gave the campaign the much required buzz.