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Tag: Suashish Diamonds

  • Salty secures Rs 5.4 cr seed funding led by All In Capital, Anicut Capital

    Salty secures Rs 5.4 cr seed funding led by All In Capital, Anicut Capital

    Mumbai: D2C fashion jewelry brand Salty, targeting the GenZs and the generation next, has announced that it has raised Rs 5.4 crore in funding in a seed round led by All in Capital and Anicut Capital.

    Other strategic investors participating in the round are Suashish Diamonds, JK Group, and other angel investors.

    Founded in 2022 by college friends- Sonaal Goel, Twishaa Gupta, and Kanishka Garg, Salty aims to redefine fashion jewelry for the younger generation with unique, chic, and functional designs that resonate with consumers seeking distinctive and expressive accessories.

    The funds will be used to foster team expansion and launch a new product range as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

    “The funding is not a mere financial milestone but a testament to the hard work of our team and the unwavering support of our community. We aim to achieve Rs 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Salty co-founder Kanishka Garg.

    “We are excited to back Salty’s vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space.

    We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success.” said Anicut Capital partner Ajay Anand.

    While Ashish Goenka of the Suashish Group mentioned, “We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today’s generation is in tune with. The team has created unique designs demonstrating that they have a pulse on what younger generations want.”

    With over a year under its belt, Salty has become one of India’s fastest-growing accessories brands, fulfilling over one lakh orders. The brand’s encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

    Salty is poised to deploy the raised capital to fuel several key initiatives strategically. These include recruiting for critical positions, expanding channels, and fortifying the brand’s digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.

    For more information, visit https://salty.co.in/

  • Eggfirst brings on senior hires to bolster business

    MUMBAI: Two new senior egg-xecutives have rolled into Mumbai based creative agency Eggfirst. Both have oodles of agency experience under their shell.

    Hitesh Sohandani who has been hired as business head has worked for nearly 15 years in agencies such as Triton Communications (11 years in two stints of around five years each) and Everest Brand Solutions, apart from hopping over on to the client side (Suashish Diamonds for a short stint. Sohandani was part of the team that rebranded water purifier brand Aquaguard Total.

    Sunil Balan has been recruited as the agency‘s client servicing director and has close to 10 years experience with agencies such as Quadrant Communications (seven years) and also Creative Juice (an agency he helped start).His expertise lies in marketing communications, brand management, digital marketing and strategic communications.

    Says Sohandani: “I am absolutely delighted and am looking forward to the exciting opportunities at Eggfirst. Given the ambitious growth plans, I am relishing the challenges that lie ahead.”

    Adds Balan: “Eggfirst is the place I was looking to work with to do some really exciting work. With an immensely hard working team, I am keen on working with them to take it to the next level”.

    Eggfirst chairman & managing director Ravi Banka believes that their joining his agency is going to really strengthen the management. Says he: “In the ever-evolving business environment where consumers are co-creators of brands, and with the competition being cutthroat among agencies, Eggfirst is looking at getting on board clients known for their creative breakthroughs. I am confident that Balan and Sohandani will play an important role in helping Eggfirst expore new endeavours in coming years.”

    Eggfirst is a full service advertising agency which offers end to end creative solutions. It has two other wings – 5 degrees which digital provides end to end digital marketing and social media strategy solutions. It also has a specialised retail wing called Eggfirst Mandi. The agency’s clients have included Unilever, Vim, Hari Darshan, Tata Consulting Services, Tata Salt, Shalimar Paints, Reliance Digital, Maya Digital, Shivam autozone and Blaupunkt.