ITV

Tag: Style & the City

  • FOX Traveller is now FOX Life India

    FOX Traveller is now FOX Life India

    MUMBAI: If you have been an avid FOX Traveller fan, one change that you couldn’t have ignored was the change in the name, logo and packaging of the channel. It was on 15 June that Fox Traveller changed its avatar to become FOX Life India.

     

    The channel, one of FOX International Channel’s global brand, which caters to the lifestyle segment was originally launched in Italy and now reaches to 73 countries in 19 different languages.

     

    In its new form, FOX Life India aims to deliver a slate of non-scripted content that is relatable and inspired by real life. The channel will host a mix of both US and India produced reality programmes which is designed to match its modern target audience.

     

    Unlike FOX Life International, FOX Life India features only the logo of its mother brand. The current schedule of FOX Life houses FOX Traveller veteran series such as Style & the City, Eat Street and acquired reality series including Kitchen Nightmares and Styled by June. 

     

    “Being leaders in both travel and lifestyle and English entertainment category, it was necessary for us to reinvent, in order to grow the category. Also, this gave us the opportunity to align with the global brand FOX Life,” confirms National Geographic Channels (NGC) and FOX International Channels (FIC) vice president marketing and communication Debarpita Banerjee.

     

    FOX Life India is currently on the lookout for new concepts. “Being market leaders, it becomes almost mandatory for us to introduce fresh content consistently,” informs Banerjee.

     

    While the channel currently does not have its own website, it aims to engage with its core 15-25 year old TG at higher decibels, post the re-launch.

     

    According to Banerjee, FY14 has seen 57 new advertisers come on board. Coca Cola, Turkish Airlines, Borges, Microsoft and British Airways have all been valued additions. Some of the most recent advertisers to come onto the channel are Calsberg, Emirates and Twinning.

     

    FOX Life India today reaches 52 million households across the country and barring Sun Direct, is available on all the other DTH and cable TV platforms.

  • Fox Traveller returns with an all new season of ‘Style & the City’

    Fox Traveller returns with an all new season of ‘Style & the City’

    MUMBAI: Fox Traveller is set to bring back one of its successful series – Style & The City – a fashion based travel show. Style & The City Season 2 will bring together fashion designers – Rocky S, Nikhil Thampi and Shantanu & Nikhil and Bollywood style icons like Shilpa Shetty, Kalki Koechlin, Harman Baweja, Richa Chadda, YamiGautam, to give fashion an all new definition. The new season is presented by Lawman Pg3 and powered by Lotus Mattegel.

    Talking about the new season of Style & The City, Fox International Channels  VP marketing Debarpita Banerjee said in a press statement: “At Fox Traveller we are constantly evolving our content and programming to bring alive the different facets of travel. With Style & the City, we are discovering fashion through travel. Season 2 promises to be bigger with more cities, bigger Bollywood celebrities and more importantly an interesting challenge for the ace designers of India – creating outfits inspired by a personal memento from the celebrity’s life. We are sure the new season will be a hit among travel and fashion enthusiasts alike.”

    The new season will feature designers on a fashion journey through the various cities of India, to create a unique outfit for a celebrity, inspired by a personal memento from their life. The show will air on Fox Traveller starting 16 April 2014, every Wednesday and Thursday and 10:00 pm.

    In this new season of Style And The City – the designers along with the show host – Kirat Bhattal will tour the cities of Kutch, Pune, Kohlapur, Goa, Sawantwadi, Hyderabad, Pochampoli, Chennai, Pondicherry and Kanchipuram to find inspiration for their designs. From hand-woven kunbi sarees of Goa, to the marbling technique on fabric in Pondicherry, to traditional saaj jewelry of Kolhapur, torare art form called ‘Rogan art’ of Kutch, and ancient card game called ‘Ganjifa’ of Sawantwadi – the designers will have a lot to pick from to add a zest of life in their outfits. The show will be an exciting mix of ‘tanga’ rides through the streets of Kolhapur, eating traditional sit-down South Indian meal on a banana leaf in Kanchipuram, riding the Harley Davidson through the White Runn of Bhuj and many such enthusing experiences.

    Talking about his second stint with Style and the City, Rocky S said in a statement; “This is my second season with Fox Traveller’s Style and the City and I had a blast all over again. New cities, new challenges, delving deep into markets, streets and artisans’ workshops has been yet another exhilarating and amazing experience.”

    Expressing his thoughts about the show, Nikhil Thampi added: “Being part of Style & the City has been a life changing experience! For someone who has never had a formal training or been to fashion school, this felt like it was my chance to catch up on all those missed opportunities. From travelling to new cities and exploring the local culture tovisiting bazaars, interacting with the locals, and understanding& incorporating their techniques, weaving fabric and treatments in my own creations, it’s been a fabulously exciting challenge.”

    Sharing their experience, Shantanu & Nikhil said: “The show, Style and the City on Fox Traveller is an amazing way for us to explore incredible places in India and use it as the background to create fashion.”