Mumbai: Indian apparel wear brand Manyavar has announced the partnership with Indian Olympic Association to be the Indian official style partner for the upcoming Commonwealth Games, Asian Games 2022 and Paris Olympics. This announcement was done at the kit unveiling & send-off ceremony of the Indian contingent for the Birmingham 2022 Commonwealth games.
The ceremony was held at Ashoka Hotel, New Delhi on 7 July 2022 in the presence of Indian Olympic Association (IOA) acting president Anil Khhana and secretary general Rajeev Mehta. This was a very proud moment for the brand to represent the best of the Indian talented athletes at an International level wearing their ‘pehchaan’ representing Manyavar’s firm belief and ethos on ‘Pehno Apni Pehchaan.’
With this collaboration, Manyavar aims to celebrate the feeling of national pride by wearing Indian outfits and representing the best of the talents like Indian professional sprinters Dutee Chand and Dhanlaxmi Sekar, Cycling champions Ronaldo Laitonjam and David Beckham, Indian field hockey players Manpreet Singh & P. R. Sreejesh adorning Indians wear, The athletes will be heading off to Birmingham to participate in the Commonwealth games.
At the association ceremony, IOA secretary general Rajeev Mehta said, “It is a great sign for the Indian Olympic movement that popular and respectable brands like Manyavar are stepping up to support our athletes. Our athletes deserve the best whatever the occasion and a brand like Manyavar will ensure that they are ambassadors of Indian culture and traditions not only on the field but off the field as well. On behalf of the IOA, I would like to express our sincere gratitude towards them.”
Vedant Fashions chief marketing officer Vedant Modi said, “Manyavar has been known for promoting Indian culture and trends in men’s fashion. We strongly believe that Indian culture speaks volumes about one’s personality. Our brand has always been about standing up for the core cultural values of India. We feel proud to associate with the Indian Olympic Association as their Indian official style partner. With this, we hope to take Manyavar’s ‘Pehno Apni Pehchaan’ to a global level & evoke love, pride and passion for our culture across the world. We wish luck to all our athletes representing India at the Commonwealth games.”
