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Tag: Style Baazar

  • Style Baazar redefines festive fashion with its Pujo campaign

    Style Baazar redefines festive fashion with its Pujo campaign

    Mumbai: Style Baazar has launched a Durga Puja campaign. The digital campaign encourages audiences to embrace their unique fashion sense this pujo season within budget. Brand ambassador Mimi Chakraborty showcases ‘showstopper’ looks for the season.

    The campaign, #PujoiEbarIAmTheShowstopper, highlights the distinct styles of customers. Running from September to October, it has already gained significant engagement on the brand’s social media platforms, particularly among West Bengal audiences, where Durga Puja is primarily celebrated.

    Speaking about the new festive collection, Style Baazar CMO Siddhantt Khemani said, “While most fashion brands prioritize maximizing sales, our vision was to ensure that more customers feel like the showstopper in our exclusive festive collection. We wanted the campaign to truly connect with their dreams and desires of hoping to have all eyes on them this pujo season. Thanks to Team Pumpkin, our campaign vision has been perfectly captured through their execution.”

    The brand has partnered with local influencers who shared their journeys of becoming showstoppers through their shopping experiences at Style Baazar stores. Each influencer aimed to embrace their inner showstopper by highlighting looks from Soshti to Dashami, impacting the fashion choices of audiences during the festive season.

    “Our primary goal as a creative team is to develop content that not only resonates with the deepest desires of our audience but also empowers them to express their style. So far, we’ve conducted successful vox pops, collaborations with influencers and content creators alongside quirky product showcase using innovative themes and vibrant music. We’ve also been tailoring our content to meet the specific preferences of Style Baazar’s regional audience by employing dark posting strategies in set regions that feature material in their respective languages,” shared Team Pumpkin, Kolkata business head Rashi Garodia.

    The campaign has effectively expanded Style Baazar’s audience and increased online engagement. It has also driven significant footfall to Style Baazar stores across India.

  • PromotEdge wins exclusive marketing mandate for Style Baazar

    PromotEdge wins exclusive marketing mandate for Style Baazar

    Mumbai: PromotEdge, a leader in integrated marketing solutions, has officially secured the exclusive marketing mandate for Style Baazar, a prominent name in the fashion retail industry. The collaboration symbolizes a fusion of innovation and creativity, setting a benchmark for the future of retail marketing. Together, PromotEdge and Style Baazar will develop a strategic roadmap, encompassing Brand’s way forward, content creation for digital, social media management, performance marketing, and influencer marketing. They will work towards shaping Style Baazar’s brand, emphasizing digital content that resonates with core audiences, managing and enhancing social media presence, employing data-driven performance marketing strategies, and engaging influential voices to build a relatable and aspirational brand.

    PromotEdge CEO Saurav Agarwal expressed enthusiasm about the partnership, stating, “We are committed to driving Style Baazar’s success through a blend of creativity and strategy. This mandate goes beyond marketing; it’s about shaping an entire brand’s journey.” Style Baazar CMO Siddhantt Khemani shared similar sentiments, adding, “PromotEdge’s multifaceted approach makes them the perfect partner for Style Baazar. Their expertise in these key areas will empower our brand, enabling us to connect with our customers in novel and impactful ways.”

    This exciting collaboration marks a new era for Style Baazar, weaving a holistic marketing strategy designed to resonate with contemporary consumers and set new industry standards. The partnership promises to make waves in the competitive landscape of fashion retail and stands as a testament to the shared vision and commitment of both organisations.