MUMBAI: Bar none, hip-hop just got real. Def Jam Recordings India and Red bull have teamed up once again to unleash season 3 of Red Bull 64 Bars, the platform that strips rap back to its purest form, 64 lines, no hooks, no fluff, just raw lyricism and storytelling.
https://open.spotify.com/album/1NZfcJlmwxaOt9z9tTIePU?si=od7C1BNBQhe6eZk9uu0YDg
The season opens with a bang as rapper Karma joins forces with producer Stunnah Beatz on “Zi Freestyle” a track that sways from smooth, jazz-soaked textures into a hard-hitting beat, mirroring Karma’s verses that blend vulnerability with bravado.
“Working on Zi Freestyle was an incredible experience,” Karma said. “The format pushes you to focus on the essence of the craft, pure bars and storytelling. Stunnah’s production was the perfect canvas to lay down my truth.”
Launched globally, Red Bull 64 Bars challenges both rising and established MCs to showcase skill over spectacle. It’s about words, rhythm and authenticity, not chart hooks. Last year’s standout, Vazan by Sambata, became a fan favourite, and season 3 promises to push the envelope further.
Industry leaders say the format is fuelling India’s hip-hop movement. “Red Bull 64 Bars is one of the most exciting platforms for hip-hop in India,” said UMG India & south Asia, new business & brand partnerships, svp & business head, Preeti Nayyar. “With Def Jam as the perfect home, this collaboration reflects our commitment to championing new voices and celebrating India’s music culture.”
Adding to that, UMG, head of independent artist collective, Sumedhas Rajgopal, noted: “The format gives artists the freedom to express themselves in the most authentic way. With season 3, we’re bringing fresh performances from rappers and producers who’ll keep pushing boundaries.”
Zi Freestyle by Karma and Stunnah Beatz is now streaming on all major platforms, setting the tone for a season that proves when it comes to hip-hop, it’s all about the bars.