ITV

Tag: Study

  • Majority of American viewers still prefer TV to other mediums: Study

    Majority of American viewers still prefer TV to other mediums: Study

    NEW DELHI: Television remains the “key” viewer for video in American homes, but video is increasingly coming from the internet which is taking some toll on traditional distribution.

     

    That is one of the conclusions of a new market research analysis by the Consumer Electronics Association.

     

    According to a report given out by the National Association of Broadcasters in the United States, 45 per cent of TV households reported getting some programming on their TVs via internet (from Netflix or Hulu, for example), up a whopping 17 percentage points from 2013’s 28 per cent.

     

    Nearly half of TV households (46 per cent) also watched video on a portable computer (laptop, notebook or netbook), up from 38 per cent in 2013, or on a smartphone (43 per cent, up from 33 per cent in 2013), or on either a tablet (35 per cent, up from 26 per cent in 2013) or a desktop computer (34 per cent, up from 30 per cent in 2013).

     

    Consumers who said they receive internet-based programming are also doing so on other devices, including gaming consoles (50 per cent), Blu-ray players (40 per cent) and services such as Apple TV or Roku (33 per cent).

     

    But internet-only viewers are still a small fraction at 5 per cent, about the same as 2013.

     

    That number could be growing. CEA says that according to figures as of January 2014, 24 per cent of all households had an internet-enabled TV, with 16.1 million app-enabled TVs projected to ship this year.

     

    The vast majority of U.S. households (93 per cent) have used TVs to access video in the past 12 months. Traditional TV programming is primarily accessed through a pay-TV service, with cable claiming half (52 per cent) of that subscriber base with 60 million subs, down from 63 million in 2013.

     

    Satellite services boast 36 million households (31 per cent), up from 35 million in 2013. Fiber to the home video services account for 14 per cent or 16 million subs, up 33 per cent from 12 million in 2013.

     

    17 per cent of TV households receive television programming through an antenna, with only 6 per cent relying exclusively on an antenna for their TV, in line with 2013 findings.

     

    CEA says there has been a seven percentage point decline in the number of homes using traditional pay-TV platforms since 2010, when 88 per cent of households said they subscribed to cable, satellite or fiber to the home. And since 2005, says CEA, cable service subs have declined from 61 per cent to 52 per cent in 2014. Even with the increases over that time for fiber and satellite, total paid subs are still down.

     

    “The decline in traditional pay TV service may be partially attributed to increasingly accessible internet sourced television programming on TVs as well as the adoption and use of alternative video-capable CE devices in homes,” said the report. “Inexpensive streaming options, such as Netflix and Hulu Plus, are also contributing to the overall decline.”

     

    The numbers appear to bear that out. Over the past 12 months, in homes not subscribing to pay TV, “non-subscriber use of notebook, laptop or netbook computers to view video content increased from a quarter (25 per cent) in 2013 to over half (53 per cent) in 2014. Use of smartphones for in-home video consumption increased among non-subscribers from 27 per cent in 2013 to 46 per cent this year, and 27 per cent of non-subscribers now view video content on tablets compared to just 13 per cent in 2013.”

     

    The CEA report found that 10 per cent of pay TV households currently subscribing to cable, satellite or fiber video services said they were “likely” to cut that cord in the next 12 months. Of those, 23 per cent said they were going the all-internet route, with 20 per cent saying they would be getting an antenna and 17 per cent said they were swearing off video entirely.

     

    The report is based on findings of a telephone survey of 1,006 adults, 504 men and 502 women 18 and older, living in the continental United States. The survey was conducted between 24 and 27 April, with 606 landline interviews and 400 by cell phone. The margin of error at 95 per cent confidence is +/- 3.1 per cent. 

  • 69% Indians feel SMS is an easier way to express than in person: Ipsos Study

    69% Indians feel SMS is an easier way to express than in person: Ipsos Study

    MUMBAI: Seven in ten (69 per cent) Indians admit they say things in that they would not say voice-to-voice or person-to-person; compared to 43 per cent globally, finds a new poll conducted by Ipsos OTX – the global innovation center for Ipsos.

    “Text or Email is comparatively an impersonal medium and people feel less hesitant to speak their mind. Perhaps that is the reason why majority of Indian would rather avoid saying things in person or over phone,” said Ipsos – head marketing communication Biswarup Banerjee.

    “For example people prefer to share sensitive comments like – “I love you.” “Our relationship is over.” “You are fired.” “I failed in exam.” in writing rather than saying over the phone or face-to-face to avoid embarrassment when they are physically involved,” added Banerjee.

    Demographically in India, age appears to be the most significant variable as those under the age of 35 (75 per cent) are considerably more likely than those aged 35-49 (67 per cent) and those 50-64 (52 per cent) to text/email things they won’t say out loud. Education is also a significant factor as seven in ten (69 per cent) of those with a high level of education say they do so compared with 100 per cent among those with low education. Both Indian women (70 per cent) and men (68 per cent) feel more comfortable texting or emailing sensitive subject rather than voicing it out.

    Strong majorities in China (90 per cent) and South Korea (80 per cent) say they text or email things they would not say over the phone or in person. Seven in ten of those in Indonesia (76 per cent), India (69 per cent) and Saudi Arabia (67 per cent) say so. Following next are Turkey (58 per cent), Brazil (48 per cent), Japan (46 per cent), South Africa (45 per cent), Argentina (42 per cent), Mexico (42 per cent) and Russia (39 per cent). Only three in ten or less in most of the countries surveyed say they reserve some communication for text or email: Canada (34 per cent), Australia (33 per cent), France (33 per cent), Great Britain (32 per cent), Poland (32 per cent), Belgium (31 per cent), Italy (31 per cent), United States (30 per cent), Germany (25 per cent), Hungary (24 per cent), Spain (24 per cent), Norway (22 per cent) and Sweden (22 per cent).

    Ipsos conducted this study among 18,502 adults in 25 countries in the month of August.

  • Former I&B Secretary proposes fresh study into ad cap

    Former I&B Secretary proposes fresh study into ad cap

    NEW DELHI: It’s been a month and more since former Information & Broadcasting secretary Uday Kumar Varma relinquished his post to Bimal Jhulka. But you can’t get broadcasting  out of Varma’s blood. After all he and his team in the I&B almost single handedly forced a fragmented cable TV sector and a disbelieving television ecosystem to follow the government mandate for digitsation.  

    Now the former secretary has proposed that with the onset of digitisation, it is  possible for the Telecom Regulatory Authority of India (TRAI) to get all the data needed for a fresh look at the 12 minute ad cap which the regulator had mandated earlier this year.
    Uday Kumar Varma

    Speaking exclusively to indiantelevision.com Varma said  that the Telecom Disputes Settlement & Appellate Tribunal (TDSAT) has stayed the implementation  of the ad cap on news channels, and the TRAI should use this time to conduct a study on how much time is being devoted to advertising by the various television channels and determine how much can and should actually be devoted by them.  He stated that the regulator should be able to complete a thorough study in two or three months.

    Varma said that while the ad cap was sought to be enforced in view of the provisions of the Cable Television Networks (Regulation) Act 1995, the situation had changed considerably since with a much larger number of television channels than previously anticipated.

    He felt the 12-minute ad cap was in any case arbitrary as it was based on the experiences in other countries rather than in the Indian context.

    He agreed that there were some channels – particularly regional language ones – which aired up to 30 minute per hour of ads, but pointed out that the new regime under digitisation afforded TRAI the freedom to study the issue afresh.

    He said a method had to be found to enforce whatever ad cap is decided upon finally, since many channels are not members of either the News Broadcasters Association or the Indian Broadcasting Foundation. Even otherwise, he said all broadcasters were not on the same page on this issue.

    Asked about the demand that the ad cap be put off to December 2014 by when the entire country would have gone digital, Varma declined to comment as he said the matter was before the TDSAT.

    Merger of Phase III and IV of DAS

    On the topic of the merger of Phase III and IV of the digitisation process, Varma said it had been found this would work better since towns and rural areas in these two phases come under the jurisdiction of district collectors, and management would be easier.

    The merger would also give more time to stakeholders to put their infrastructure in place.

    Analogue Switch-off Justified

    Meanwhile, Varma said he stood by the decision to switch off analogue transmissions when resorting to digital addressable systems.

    He further added that permitting the co-existence of  both analogue and DAS, as had been done in the United States or the United Kingdom, would have led to a ‘warped policy’ in a country like ours.

    Digitisation should be seen as a means to make the broadcasting sector more transparent and give a better choice and viewing experience to the consumer, he said, adding that it  had also led to greater investments from India and overseas.

    The very fact that subscribers, who have switched over to DAS were not complaining and there were many others opting for the new system, meant the average Indian had become more conscious of what they were watching on TV.

    Affordability is not a major issue as those who have not yet bought digital set top boxes ‘will do so without being coerced’ once they see the advantages in terms of quality of picture, services, and value added services that may follow.

    Varma felt the method of collection and sharing of subscription fees too is undergoing a major change, and the consumer will be able to see the benefits of this. Furthermore, carriage fees charged by cable TV operators and MSOs had also come down and this would be reflected in the fee they charge subscribers.

    Varma believes that even the rural TV viewer will be in a position to partake of the fruits of cable TV digitisation. He pointed out that fatter wallet subscribers in metros and cities who will be paying  for value-added services and other benefits  will, in a sense, subsidise the rural consumer who is not so rich.

    As the adage goes, take from the rich to feed the poor. Even in television!

  • Americans are fed up with bad ads: Study

    MUMBAI: Forty-four per cent of Americans won‘t put up with more than three spam emails or online ads before they ignore a company completely; 83 per cent report irrelevant ads are getting in the way of activities such as working (20 per cent), sex (19 per cent) and sleeping (13 per cent)

    InsightsOne, which offers consumer predictive intelligence solutions enabled by big data has announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from 27 February – 1 March, 2013 among over 2,100 American adults aged 18 and older. The survey, which was aimed at determining American attitudes and behaviour around the ads they see every day, found that 87 per cent are now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely.

    Almost a quarter (23 per cent) of Americans say that they will do so after seeing just one spam email or online ad, and 43 per cent say they will ignore a company completely after seeing as many as two.

    It was also found that annoying ads are pervasive, with 91 per cent of Americans reporting they see them. While email spam and junk mail tend to get the most attention, it was surprising to discover that almost as many Americans are annoyed by website ad spam (52 per cent) as are annoyed by email spam/sidebar ads (55 per cent). Postal junk mail (37 per cent) actually ranked fifth, behind television ads (60 per cent), email spam/sidebar ads, website ads and ads on social media (37 per cent).

    The results may create challenges for ecommerce companies that advertise and sell over the web. In fact, 88 per cent of Americans say they have even been “flooded” with online ad spam, and 91 per cent of those say they take action when it occurs. 36 per cent of those who have ever been flooded with online ad spam say they would leave a website because of too many irrelevant ads, and many more would begin to feel that the company doing the advertising doesn‘t respect their time (26 per cent). For email, 60 per cent will unsubscribe from future messages, but a surprising 45 per cent will simply ignore future communications.

    In some of the more extreme cases, Americans who are flooded with online ad spam say they would:

    • Stop using the product advertised – 14 per cent
    • Completely boycott the company doing the advertising – 13 per cent
    • Tell their friends – nine per cent
    • Respond angrily – five per cent and;
    • Hit their computer or mobile device in frustration – four per cent

    Men were statistically more likely than women to take certain actions, including stop using the product (17 versus 11 per cent), completely boycott the company doing the advertising (16 versus 10 per cent), respond angrily (seven versus three per cent), hit their computer or mobile device in frustration (five versus three per cent) and especially feel the company doesn‘t respect their time (30 versus 22 per cent).

    InsightsOne CEO Waqar Hasan said, “The American people are tired of companies that appear to not respect or understand their needs. The results of the study show that consumers have a real limit on what they‘re willing to put up with, and this very real problem will have a negative impact on a company‘s income statement if they don‘t do something about it.”

    The study looked at where the biggest problems are, and what ads people find more annoying. Overall, more Americans get annoyed by irrelevant pop-up ads and lottery scams (both 70 per cent) than get annoyed by:

    • Male enhancement ads – 66 per cent
    • Emails from deceased African leaders who have left them money – 64 per cent
    • Ads for products and services they do not need – 58 per cent
    • Female enhancement ads – 54 per cent

    Women were more likely than men to be annoyed at both male and also female enhancements ads (71 versus 61 per cent and 63 versus 44 per cent, respectively)

    A great number of people (83 per cent) also report that irrelevant ads are actually getting in the way of their activities, such as web surfing (51 per cent), and in another bad sign for ecommerce vendors: online shopping (37 per cent), further demonstrating that when ecommerce sites fail to treat customers as unique individuals and anticipate their needs, they may be damaging their reputation and losing out on extra sales.

    20 per cent also report that irrelevant ads get in the way of working, and surprising percentages believe that irrelevant ads have now started to even get in the way of having sex (19 per cent) and sleeping (13 per cent).

    “While the results of the study may seem amusing, they point to a real concern in American life. People are fed up with seeing ads and other communications that aren‘t relevant to them as individuals,” added Hasan.

  • Lintas Media Guide 2006 Print pocketed 57% of the total ad spends in 2005

    Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year gone by.Released by Intellect, a part of the Lintas Media Group, it studies all genres; television, print, radio, internet, cinema, outdoor and gives a break up of the media environment and general media industry trends of last year.

    Expansion clearly has been the mantra for the print industry all through 2005. Across publications there have been launches of editions across cities or to penetrate into the lower pop-strata. Increasing competition has brought more and more supplements everyday to seek niche reader segments. The battle of the dailies in Mumbai market is an example of the expansion drive and the result of competition adding to the product. In magazines due to the allowing of foreign direct investment (FDI) we have seen the start of foreign mastheads coming to India and this will only get faster in the years to come.

    Publishers are seeing a balance between driving subscription revenues and advertising revenues. While a few have been able to push up issue prices, most others have kept the issue prices stable. Need to garner growing advertising revenues is aided by the geographical expansion and the niche targeting possible by supplements.

    Print advertising had a share of 57 per cent of the total ad spends for the year 2005. The buoyant categories such as finance, education, auto, retail, etc are all set to adding a lot to the advertising revenues further for the print industry. Realising their strength in terms of ground network, most publication networks are extending their services beyond print space selling to solutions that give a combination of print advertising along with activation programmes at the ground level. Some publications are also able to extend the solution into the web space or other media depending upon the properties they own or are aligned with.

    Like TV, advertising avoidance is an issue for print advertisers too and there are more and more instances of innovative advertising. Advertorials are also increasing besides all efforts to align with related content. However, these as yet form a minuscule percentage of the total advertising space though it is expected to grow in the years to come.

    Readership research does not offer anything new and the issues between the IRS (Indian Readership Survey) and NRS (National Readership Survey) continues as always. There is a need for the print research to reevaluate the needs of the medium and reorient their offering.

    GROWTH OF PUBLICATIONS

     

    Language
    2003
    2005
    #
    Circ(mm)
    %
    #
    Circ(mm)
    %
    Hindi
    213
    13.1
    28
    203
    12.4
    25
    English
    174
    10.1
    22
    166
    10.6
    22
    Marathi
    57
    2.9
    6
    43
    2.9
    6
    Tamil
    39
    3.2
    7
    37
    3.6
    7
    Gujarati
    32
    2.7
    6
    34
    1.1
    2
    Bengali
    28
    2.9
    6
    31
    3.1
    6
    Malayalam
    32
    5
    11
    33
    6.1
    13
    Kannada
    27
    1.5
    3
    26
    1.8
    4
    Telegu
    20
    2.2
    5
    18
    2.7
    6
    Other
    83
    3.1
    7
    76
    4.4
    9
    Total
    705
    446.7
    100
    667
    48.7
    100

     

     

    READERSHIP TREND

     

     

    Claimed Readership(%)
    		 2004 (IRS ‘03 R2) 2005 (IRS ‘05 R2)
    All India
    Urban
    Rural
    All India
    Urban
    Rural
    Dailies 33.2 54.7 24.8 35.9 56.1 27.0
    Magazines 13.6 25.3 8.7 14.5 25.5 9.6
    Any Publication 34.6 56.4 25.4 37.5 58.1 28.5
    Source: IRS 2005 R2

     

    The Times of India tops the English dailies list when it comes to the top five dailies according to IRS 2005 R2 (all India average issue readership). Hindustan Times, Hindu, Telegraph and Deccan Chronicle (in that order) follow in the list.

    In the regional dailies category, Dainik Jagran rules the roost, whereas Dainik Bhaskar, Daily Thanthi, Amar Ujala and Malayala Manorama follow suit.

    In the Top five English magazines, India Today tops the charts, whereas Readers Digest, General Knowledge Today, Filmfare and Competition Success Review feature in the top five list.

    In the regional magazines category, Saras Salil is the top read magazine. Vanitha, Kumudam, Grihsobha and India Today (Hindi) also feature the top five list.

    PRINT TOP CATEGORIES IN 2004 – 2005

     

    Category
    2004
    Rs crores
    Category
    2005
    Rs crore
    Educational Institutes
    435
    		 Educational Institutes
    506
    Corporate Brand Image
    400
    		 Property / Real Estate
    362
    Car / Jeeps
    300
    		 Corporate Brand Image
    323
    Property / Real Estate
    272
    		 Car / Jeeps
    304
    Two Wheelers
    257
    		 Independent Retailers
    250
    Coaching Centers
    146
    		 Two Wheelers
    222
    Financial reports
    145
    		 Readymade Garments
    166
    Cellular Phone Services
    138
    		 Coaching Centers
    156
    Social Ads
    125
    		 Cellular Phone Services
    144
    Events
    121
    		 Travel & Tourism
    142
    Source: Tam Adex & Lintas Media estimates based on indicative market costs

     

     

    PRINT TOP ADVERTISERS IN 2004 – 2005

     

     

    Advertiser
    2004
    Rs crores
    Advertiser
    2005
    Rs crore
    Maruti Udyog Ltd
    135
    		 Hewlett Packard
    115
    Bajaj Auto LTD
    100
    		 LG Electronics India
    86
    LG Electronics India
    89
    		 Hero Honda Motors
    72
    Samsung India
    85
    		 Bajaj Auto LTD
    72
    Tata Motors
    69
    		 Maruti Udyog LTD
    63
    Hero Honda Motors
    65
    		 Tata Motors
    57
    TVS Motor Co
    60
    		 Pantaloons Retail India
    56
    Hyundai Motor India
    59
    		 Hyundai Motor India
    56
    Hindustan Lever LTD
    57
    		 Samsung India
    54
    Hewlett Packard
    54
    		 Toyota Kirloskar
    52
    Source: Tam Adex & Lintas Media estimates based on indicative market costs

     

    Stay tuned for the next in the series…