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Mumbai: There are gaps in the effective exercise of consumer choice in TV channel selection, according to a study on the TV consumer market, released on...
Mumbai: Havas Group India’s media investment and experience arm Havas Media Group India has unveiled India’s first brand lift study on CTV in collaboration with a...
Mumbai: India has 353 million OTT users and 96 active paid subscriptions, according to Ormax OTT Audience Report 2021. The research is based on a sample...
MUMBAI: The recent IRS study revealed that TV homes have continued to witness growth in the post-implementation period of TRAI’s new tariff order (NTO). According to...
MUMBAI: A research report published by Media Partners Asia (MPA) indicates that the total market for online video services across 13 countries in Asia Pacific will...
MUMBAI: As the year comes to an end, the multi system operators (MSOs) have finally come out with their packages and the pricing module for the...
MUMBAI: The debate over portrayal of women in our advertisements and soaps is ever going. Remember the recent Airtel advertisement which created a furor as people...
MUMBAI: With changing times, researchers want to know more than what people are watching on their TV screens. They now want to know what people are...
By 2020, the average age of an individual in India will be 29 years, making it the youngest country in the world. Keeping this in...
NEW DELHI: The year 2013 was marked by updates that have altered search marketing irreversibly. Post-hummingbird, marketers are forced to think of organic search in a...
NEW DELHI: Television remains the “key” viewer for video in American homes, but video is increasingly coming from the internet which is taking some toll on...
MUMBAI: Seven in ten (69 per cent) Indians admit they say things in that they would not say voice-to-voice or person-to-person; compared to 43 per cent...
NEW DELHI: It’s been a month and more since former Information & Broadcasting secretary Uday Kumar Varma relinquished his post to Bimal Jhulka. But you can’t...
MUMBAI: Forty-four per cent of Americans won‘t put up with more than three spam emails or online ads before they ignore a company completely; 83 per...
Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year...
BANGALORE: Picture quality is the top concern for prospective IPTV customers, according to an independent research study conducted by research firm InsightExpress on behalf of the...
MUMBAI: Considering that it is the US that is defining the direction of culture globally, this could be a scenario that India will be confronting sooner...
MUMBAI: While the development of mobile devices is characterised by the rapid development of advanced new features and technologies and the convergence of voice, data and...
MUMBAI: Internet2, an advanced networking consortium in the US which is led by the research and higher education community has announced that the Motion Picture Association...
MUMBAI: No matter which channel an American turns to on television these days he/she is likely to find some kind of a visual element that seems...
MUMBAI: Nielsen Entertainment, which provides Actionable Entertainment Intelligence (AEI) in the US and BigChampagne Online Media Measurement, have entered into a strategic relationship. The two parties...
MUMBAI: According to the IDC India Mobile Handsets Study 2005, current mobile users are willing to spend Rs 7500 on an average, while buying the next...
MUMBAI: It is a myth that US media ownership is over concentrated today. Another myth prevalent is that programming choices available to American consumers are shrinking...
MUMBAI: One advertising method that is growing in the US is that of product placement in both film and television. How effective is it? That is...
MUMBAI: Consumer media habits in the US are changing. Increasingly people are watching video-on-demand services through their cable or satellite provider (10 per cent in December...
MUMBAI: Mobile companies across the globe looking at ways to provide value added services to customers would do well to consider the video portal. ...
MUMBAI: With the US Presidential election around the corner Euro RSCG Worldwide has released an online survey of 2,000 US respondents. 63.1 per cent of the...
MUMBAI: At the forefront of the interactive TV (ITV) experience is the sport genre. ITV shows great potential in enriching the sports viewing experience and deepen...
MUMBAI: While the efficacy of radio as a medium for advertisers has long been a talking point of debate in the country one fact has emerged....
LOS ANGELES: FPBA Group a provider of advertising tools for online publishers, and Grokster a provider of peer-to-peer file-sharing technology have announced the results of a...
