ITV

Tag: Studio Next

  • upGrad, Flipkart & Kia Motors come onboard as sponsors for ‘Shark Tank India’

    upGrad, Flipkart & Kia Motors come onboard as sponsors for ‘Shark Tank India’

    Mumbai: Sony Entertainment Television is set to telecast “Shark Tank India” starting 20 December every Monday to Friday at 9 p.m. Produced by Studio Next, the show will see upGrad as ‘presenting’ sponsor, Flipkart as ‘co-powered by’ sponsor and Kia Motors as ‘associate’ sponsor, announced the channel in a statement.

    The first edition of “Shark Tank India” will feature seven ‘Sharks’ including Ashneer Grover (BharatPe founder and managing director), Vineeta Singh (Sugar Cosmetics CEO and co-founder), Peyush Bansal (Lenskart founder and CEO), Namita Thapar (Emcure Pharmaceuticals executive director), Anupam Mittal (Shaadi.com – People Group founder and CEO), Ghazal Alagh ( Mamaearth co-founder and chief mama) and Aman Gupta (boAt co-founder and chief marketing officer). The show will be hosted by Rannvijay Singha who will act as a guide for the pitchers on the show and the audience alike.

    The selected applicants or the ‘Pitchers’ will find themselves face-to-face with the ‘Sharks’ or the investors who will understand, assess and make an offer based on the applicant’s final ‘pitch.’

    “This revolutionary show that celebrates entrepreneurship perfectly aligns with the current sentiments across the country and we feel that there couldn’t have been a better time to launch this show,” said head content – Sony Entertainment Television and digital business Ashish Golwalkar. “Shark Tank India is an extremely relevant show for us and I believe that it has the potential to connect with the Indian audience as well.”

    “At Studio Next, it’s our endeavour to present to our viewers ‘entertainment with a purpose’ and shows like KBC, Scam 1992, Dhadkan Zindaggi Kii or soon to be released Whistleblower are a testament to our efforts,” said head – Studio Next Indranil Chakraborty. “In line with this thought, we are excited to bring a show like Shark Tank India that offers a unique viewing experience to the audience not only educating them but entertaining them at the same time.”

    Sony Pictures Networks India has acquired the rights for the Indian adaptation of the globally successful business reality format – “Shark Tank,” which will be aired on Sony Entertainment Television. The format has reinvigorated businesses in over 40 countries since its first launch in 2001. With over 180 seasons; winning over 30 awards globally, “Shark Tank” is the world’s top business reality show. Since its first launch in 2001, as “Tigers of Money” in Japan, created by Nippon TV the format was later adapted as “Dragon’s Den” in 2005 in the UK and the show premiered in the US as “Shark Tank” in the year 2009. The format is distributed internationally by Sony Pictures Television.

  • Sony Pictures Networks India turns 25

    Sony Pictures Networks India turns 25

    MUMBAI: Sony Pictures Networks India (SPN) has completed 25 years in the country, and to commemorate the silver jubilee, SPN MD and CEO NP Singh penned a special letter to thank SPN’s members for accompanying them on this journey.

    On 8 October 1995, when the Indian broadcast industry was still taking baby steps, Sony ventured into the Indian market with the launch of Hindi general entertainment channel (GEC), Sony Entertainment Television.

    “From one channel, bit by bit, we became a 24-channel network with a digital OTT service SonyLlV, a film production arm, SPN Productions, and a content creation studio, Studio NEXT,” wrote Singh about the network’s growth trajectory.

    The company has steadily grown over the years to an employee count of around 1,200, with its services available across 167 countries and reaching over 700 million viewers. “Today, Sony Pictures Networks, is among the top entertainment and sports networks in the country, recognised as an employer of choice within and outside the media fraternity,” he wrote.

    Singh then touched upon the biggest gamble he took in his career: entering into uncharted territory with the Indian Premier League (IPL). This move came at a time when cricket leagues were unheard of. But his bet paid off in a big way. The network moulded IPL into one of the most valuable sports entertainment properties in the country.

    Challenging the status quo has always been in SPN’s DNA, he wrote further. “Creating category firsts over the years stands out when I look back. After the launch of SET in 1995, came the launch of Sony MAX in 1999. It was a one of its kind channel that offered to our viewers blockbuster Hindi movies, cricket and special events. This created a unique and unparalleled three-pronged channel identity which has not been replicated since. Some of India's most iconic entertainment properties that have stood the test of time have been from the SPN stable.”

    Singh went on to highlight how SPN has always observed fiscal discipline, writing: “We have invested where we expected a strong strategic and economic value and exited from properties which appeared unviable over the longer term.” This included launching SAB in 1995, Sony Max in 1999, and then acquiring TEN Sports, Sony Aath, and the launch of kids channel Sony YAY!. They also forayed into the regional space with Sony Marathi.

    In the early years, Singh realised that digital needed to be the cornerstone of the network’s strategy. In 2013, SPN became the first broadcaster in the country to launch an OTT platform – SonyLIV. “I am confident of its bright future,” affirmed Singh.

    He elaborated on the subject of SPN’s collaboration with international players and how it has set the network apart from its competition. “We have forged a strong partnership with BBC Worldwide to launch a very successful premium factual entertainment channel, Sony BBC Earth. Our long-standing partnerships with some of the biggest names in the world of sport including WWE, NBA, Cricket Australia, ECB and Sri Lanka Cricket, bring live content to our viewers in India.”

    When it comes to a fair and inclusive workplace, SPN has been recognised by the industry as one of India’s Great Places to Work, said Singh, adding: “We envision a company where in the next five years, 50 per cent of our workforce will be women, people with disabilities or from the LGBT+ community.”

    Though only time will tell what shape or form the company will take in future, Singh is determined to ensure that SPN only goes from strength to strength.

    He stated: ‘It’s been an eventful journey of 25 years and we have come a long way. We will continue to go all out and live up to our corporate ethos of ‘Go-Beyond’, not just in name but in action and spirit.”

  • Kannada KBC to air on Colors Kannada starting 22 June

    Kannada KBC to air on Colors Kannada starting 22 June

    BENGALURU: Viacom18 has taken over where Star India left off – the Kannada version of Kaun Banega Crorepati – Kannadada Kotyadipathi or KK will start airing on Viacom18’s flagship Kannada GEC Colors Kannada and its HD counterpart Colors Kannada HD starting Saturday 22 June.

    It’s a strategic move as far as Viacom18’s Kannada entertainment cluster head Parameshwar Bhat is concerned – Colors Kannada has a strong lineup of programmes for the week. More often than not, more than half of the programmes in Broadcast Audience Research Council of India (BARC) list of top 5 Kannada programmes in Karnataka during primetime are aired on it. Besides, on most weeks, Colors Kannada is the most watched Kannada channel based on BARC weekly data.

    Bhat needed the weekend programming of his flagship channel to be strengthened – he asked for it and got the rights for KK for his channel when Star India forsake the show after a not very successful season in 2018. Colors will air 41 episodes, of which 4 have already been canned, for the clone that has been tweaked for local Kannada audiences of the globally popular Who Wants To Be A Millionaire. Colors has tweaked the fourth season of KK a bit as compared to the previous editions – besides the changes that evolved with each season, the channel has brought back Kannada film icon Puneeth Rajkumar to host the show.

    Industry pundits peg the KK cost per episode at Rs 25 lakh or thereabouts. While not confirming the estimates, Bhat is confident that the show will be in the black. And he has his experience with Kannada Bigg Boss to back his confidence. “A property such as Kannadada Kotyadipathi attracts spot advertisers even during the day of the broadcast of the show,” he says. Bhat says that he is sure of them coming in, more so for the weekend, which incidentally, he feels is just an urban phenomenon. For rural folks all weekdays are the same, be they working days or weekends for the rest of the world. He has already roped in Wipro’s soap brand Santoor as presenting sponsor, Eastern Masala and detergent Rin as powered by sponsor and another soap brand – Chandrika Soap as special partner. His marketing is actively working out deals, he says.

    Colors has a 360-degree marketing plan to attract eyeballs for KK with touchpoints across on-ground, outdoor, radio, print, cross channel and digital. However, outdoor and billboard promos on the 500 to 600 Karnataka State Road Transport Corporation buses have been restricted to outside Bengaluru for now. Once the show starts Bhat plans to strategically release ads across media including print. Most of the creative work has been done in-house by the channel’s own teams.

    Company speak:

    Besides strengthening the weekend slot, there are other reasons for Colors doing the show. Here’s what Viacom18 Head of regional entertainment Ravish Kumar had to say via a press release: “The language content consumers have grown enormously over the years and though their tastes vary from region to region, they all converge at family game-show formats like Who Wants To Be A Millionaire. The universality of a quiz-show brings about cohesivity in viewing making it enjoyable and enhances captive engagement. Featuring real people and stories that showcase their aspiration and reason to win a substantial sum makes for a compelling content proposition.”

    Kumar further added, “Gauging the success of our previous two editions in different languages, we’re confident that Kannadada Kotyadipathi will certainly be well received by viewers as well as the advertisers on our channel, who rely on us to bring only the best of content to Kannada television.”

    Elaborating further, Bhat said, “Colors Kannada leads the roster in creating and presenting pathbreaking content for its viewers, and Kannada Kotyadipathi is yet another example of our commitment to be industry leaders. We’re luring audience to a form of entertainment that keeps them engaged as well as invested. While the format of the game remains unchanged, we’re scaling up the production and sprucing our treatment to make it more delightful for viewers across genres and milieu; and are also bringing back on board the indomitable superstar Puneeth Rajkumar who will multitask as a host, a friend and a guide.”

    KK is produced by Studio Next, the production house of Sony Pictures Networks. Studio Next holds the license of the format, for all Indian languages and has produced more than 1,800 episodes of the show across nine languages. The latest edition of KK will have an upgraded look and feel including an advanced set, claims a press release

    Studio Next head Indranil Chakraborty said, “We are extremely happy and privileged to bring the show to the people of Karnataka with their favourite host, Puneet Rajkumar and in the leading channel, Colors Kannada. We have maintained the same ethos of the show as in other languages, followed strict and transparent process for contestant selection and delivered production quality of the highest standards. Kannada Kothyadipathi will celebrate the great leveller of our society i.e. knowledge”.