ITV

Tag: Strix Television

  • iTV Network to launch TERN’s Insight UHD channel in India

    iTV Network to launch TERN’s Insight UHD channel in India

    MUMBAI: European network Television Entertainment Reality Network (TERN) has joined hands with India’s iTV Network to launch Insight, a UHD (ultra-high definition) factual entertainment channel.

     

    The new linear and non-linear channel will feature content, co-created alongside global production houses, including Zodiak Media, Off the Fence and Strix Television. The launch was announced at MIPCOM and the channel is slated to reach around 60 million homes in Europe and India.

     

    Apart from iTV Network, TERN has inked partnerships with SES, Tricolor and United4All for the channel’s launch.

     

    Insight offers opportunities for viewers to interact with the programmes, exploring and experiencing the action further. 

     

    TERN CEO Mariam Zamaray said, “With viewers increasingly watching content on multiple devices, broadcasters and advertisers must continually find new ways to connect with viewers. In response, Insight goes beyond simple viewer interaction to incentivize and reward audience engagement.  By putting viewers at the centre of the action, we believe broadcasters and advertisers now have more opportunities to attract and retain audiences.”

     

    “Insight is at the forefront of the UHD movement. We are investing in creative, cost-effective and innovative ways to produce the best UHD content. We’re excited about the possibilities that INSIGHT brings. Not only are we giving advertisers more opportunities to engage with audiences, we’re also empowering viewers to shape the programs they watch,” he added.

     

    By shooting and broadcasting in UHD, viewers experience pixel-perfect image clarity – the sharpest, richest picture, supported by the very latest technology. Original factual entertainment shows like Spartan X (Strix), On The Run (Zodiak Media), Dracula (Strix) and 7 Days (KIEM) are shot at a standard-setting 50 frames per second.

  • Miditech inks deal with Strix Television for 40 shows

    Miditech inks deal with Strix Television for 40 shows

    MUMBAI: Until now it was the mighty broadcaster who was going out and acquiring rights to international formats and then roping in a production house to localise the show. But now the tables seem to have turned with Miditech signing a production and licensing deal with Strix Television AB, which are the format owners of shows like Survivor amongst others.

    As per the terms of this deal, Miditech will have exclusive Indian licensing and production rights to the entire Strix format catalogue in India, which tot up to 40 odd shows.

    This deal, Miditech CEO Nikhil Alva believes, will open up new revenue streams for the production house from areas like mobile telephony, licensing and merchandising.
    “The tie up will let Miditech localise the formats – a key factor that contributes to the success of international shows in an Indian context. And a lot of the shows in Strix’s catalogue are what the next step in reality programming in the country is. It will also let us offer products in cost effective packages to broadcasters. Products that have a proven track records in many countries worldwide,” Alva added.

    However Alva refused to divulge the terms of the deal or the cost of acquiring the format rights. “We have taken over their catalog of shows to localize in India. There is a financial arrangement between us but it is a complicated one, which involves down payment, license fees, etc and I won’t be able to divulge any numbers,” he said.

    Some of the shows that Strix has are Ruth 66, Paradise Lost, Floor Filler, 24th, The Farm, The Bar, Expedition Robinson, Casino, Backtrack, Kerrys Getting Married, The Control Commission, Insider, Solidarity, Club Goa, Harem, A Chef in the Family, Fat Resort, Tearing Down the House, No Smoking, Fame Factory, Villa medusa, 24 Hours, Class of 07, My Best Friend, Zoo Kitchen, Home Delivery, Did you get it?, I O U, Showdown, Mother & Daughter, Revenge.Com, Sybarite and Fight Club.

    Strix CEO Robert Aschberg added, “We are delighted to enter into a fruitful and long-term alliance with Miditech since we have seen demand for Strix formats increase exponentially in India over the last few months. Miditech is a perfect fit for Strix with its great ability to produce high-quality programming for the Indian audiences and we are confident that Strix’ catalogue will suit the Indian TV market splendidly.”

    The deal with Strix will also give Miditech an access to Strix’s clients in the international market. “We will be able to market our own shows that we have made here to the international market via Strix. That will increase our presence internationally. We will also be producing pilots jointly with Strix and working with each others’ ideation teams in order to bring out new formats,” Alva added.

    Some of the shows that Miditech has done recently are Indian Idol, Fame Gurukul, Deal or No Deal, Dance Dance, Playhouse Disney, MTV Bajoed! and MTV Roadies. It is also in the process of producing Galli Galli Sim Sim – the Indian version of Sesame Street for Cartoon Network and Pogo and Extreme Makeover for Sony Entertainment Television (SET) India.