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Tag: strengthens

  • DQE strengthens digital media strategy to monetise content

    DQE strengthens digital media strategy to monetise content

    MUMBAI: As part of its digital media strategy, entertainment production and distribution company DQ Entertainment have launched two YouTube channels- Power Kids and Tiny Toonz in association with leading multi channel network Whacked Out! Media (WOM).

    Power Kids will showcase animated content for children aged five and above while Tiny Toonz will be aimed at younger children. It will also launch its content and games on other platforms such as Google Play store, Amazon and iTunes.

    The reason for the new digital initiative is to make full use of its rich animated library and target all platforms including apps, smartphones, tablets, social media etc. DQ is banking on this to substantially add to grow revenue. WOM will be a strategic digital media partner for YouTube, allowing DQ to monetise its animated properties and mobile games.

    DQ Entertainment chairman and CEO Tapaas Chakravarti said, “The majority of our audience today are constantly online consuming large amounts of animated content through mobiles, tablets and smart TVs from YouTube and other digital media platforms. Having established our footprint globally, DQE is perfectly positioned to leverage our extensive resources and content library for this high growth sector of the entertainment industry. We hope this will help us to reach wider global audiences. We are excited to work with WOM who are a leading MNC with vast experience in the digital ecosystem. We are confident that WOM will help us expand our global digital presence and reach new markets.”

    Whacked Out! Media MD Ramkrishna Veerapaneni said, “We are delighted to be working with DQ Entertainment to create a new online platform for children. We hope that DQE Digital World will become the ultimate destination for catrtoons, games and lots of fun content for kids all over the world.”


    DQE content includes The Jungle Book, Peter Pan, Lassie, Iron Man, Robin Hood, Casper etc. It will also show exclusive online educational entertainment content.

     

  • Doonya premieres on Zee TV Americas

    Doonya premieres on Zee TV Americas

    MUMBAI: Zee Americas has added Doonya: The Bollywood Workout to its fall weekend schedule. The Doonya series premieres on 5 October 2013 on Zee TV, Zing and Zee Cinema in North America bringing dance and fitness (with a Bollywood twist!) to 800,000 homes.

    Doonya’s founders – Priya Pandya and Kajal Desai – have created a program that takes Bollywood inspired movements and connects them to target muscle groups. Their clear and easy-to-follow instruction allows the audience to burn calories (up to 800 per hour) and build strength and stamina through cardio and conditioning workouts.

    “We know south Asians love to dance,” says Desai, “but working out isn’t something our community is known for.”

    “Diabetes, coronary artery disease and obesity are all issues plaguing our community right now. And it can be hard to combat these diseases when working out isn’t always fun,” adds Pandya.

    “Doonya bridges that gap and provides a workout that is fun for the entire family! You’ll dance to songs you recognise using moves you already know, but will do them in a way that gives you results,” says Desai.

    Pandya finishes, “Over the last seven years we’ve been teaching Doonya, we’ve seen our students’ bodies transform through our program. We are excited to share a program that is so rooted in our culture and upbringing with our community.”  

    Zee Americas GM Sameer Targe said, “Doonya is the first of its kind fitness program that is based on Bollywood dancing.  We are very excited to partner with them as it coincides with our programming philosophy of “Entertainment with a Purpose”. A locally produced show was a natural move for us as it further strengthens our leadership position in the US.”
    Zee subscribers would be able to catch Doonya’s workouts on Zee Cinema every Saturday at 9:30 am, Zee TV on Saturdays at 11:30 am, Zee TV Canada on Saturdays at 11:30 am and on Zing every Sunday at 11:00 am.

  • Panasonic strengthens its mobile offerings, launches new smartphones

    Panasonic strengthens its mobile offerings, launches new smartphones

    MUMBAI: Encouraged by the tremendous success of its P51 smartphone launched earlier this year, Panasonic, one of the global leaders in consumer technologies, has unveiled three new smartphones: P11, T21, and T11. These smartphones are designed to deliver on Panasonic’s brand promise of Smart solutions for Smart people, and come with compact and sleek designs, loaded with innovative software features to deliver performance.

    The newly launched smartphones are a combination of stylish design, cutting-edge technology and innovative convergence capabilities attempting to redefine the smartphone experience for the Indian mobile phone consumer. These new smartphones run on Android 4.1 (jelly bean) that promises superior quality graphics, multi-tasking and improved application performance. Priced between Rs 9,790 to Rs 16,490, all the three devices come in multiple screen sizes with IPS and High Resolution display. Quad-Core and Dual-Dual Core technology ensures impressive speed and graphics performance. All phones come pre-loaded with popular Apps such as ToI & ET news application, Hungama music application, WeChat Instant messenger, CamCard & CamScanner utility applications. The smartphones will be available to consumers in India from third week of September, 2013.

    Expressing his pleasure on the launch, Panasonic India MD Manish Sharma said, “With the launch of these devices, we are yet again raising the bar for innovation. Smartphone is a reflection of who you are, and since we are all different, it is imperative that we do not adopt a ‘one size fits all approach’. Panasonic’s new offerings will deliver a remarkable mobile experience to our consumers and set a new standard in premium smartphones. It syndicates great functionality and design, accompanied by a comprehensive system of applications that reliably address the needs of our evolving customers. We are positive that our consumers will yet again repose their faith in Panasonic.”

    Panasonic has partnered with Broadcom and Qualcomm to quickly bring smartphones with advanced features including multi-core processor, vivid graphics and dual-SIM capabilities.