ITV

Tag: strengthen

  • MX Media strengthens growth and business teams in organisational rejig

    MX Media strengthens growth and business teams in organisational rejig

    Mumbai: With the start of the new fiscal year and its continued pursuit to charter new growth areas and scale the business to newer heights, entertainment major MX Media on Saturday announced its new corporate team. The organisational restructuring includes teams for user growth, marketing & brand, PR & corporate communications, revenue, SVOD distribution & partnerships, AVOD and revenue planning & strategy.

    The newly formed teams will work with MX Media chief operating officer Nikhil Gandhi.

    “The last year has been dynamic, transformative and extremely rewarding for MX Media,” said Nikhil Gandhi. “We are extremely proud of our businesses scaling new heights and the value we have been able to create for our customers, shareholders and employees. We are pleased to announce a restructuring of functions and new leadership who will work in driving this exponential growth story further at MX Media.”

    User growth

    The entertainment super app has appointed Niraj Mishra as the head of user acquisition & performance, Amandeep Singh as head of growth strategy & analytic, and Swati Kaushik as the head of programming strategy & content operations.

    Marketing and Brand

    Sandeep Das is the marketing head and will drive show campaigns, trade marketing, brand and consumer strategy.

    PR & Corporate Communications

    Usha Rachael Thomas will lead public relations and corporate communications for all MX Media businesses.

    SVOD Distribution & Partnerships

    Abhishek Joshi will be heading the SVOD business along with partnerships and distribution.

    AVOD

    Dina D’Souza will lead the direct client and agency business as revenue head of AVOD OTT. Nitin Kemse will head the network revenue and drive new ad verticals for self-serve platforms – MX Advantage & MX Audience Network. Ashish Patil will lead MX Studios business and will be supported by Pankaj Malani and Suresh Menon for revenue and production operations respectively, said the company.

    Revenue Planning & Strategy

    To bring a similar focus to revenue planning and strategy, Kunal Bharti will lead this function to drive excellence in pricing strategy, market share growth, planning and best practices. He will be supported by Ramgopal Iyer.

  • Star Vijay to strengthen primetime band

    Star Vijay to strengthen primetime band

    MUMBAI: Star India’s Tamil general entertainment channel (GEC) has decided to spruce up its fiction offering by making changes to its primetime daily shows.

     

    The newest addition to its primetime band is the Tamil version of the hit Star Plus’ ongoing show Ye Hai Mohabbatein, called Kalyanam Mudal Kadal Varai (KMKV). Similar to what the Hindi GEC has done, KMKV was introduced on 3 November at two slots 7 pm and 9 pm. The Hindi version is being aired at 7:30 pm and 11 pm. The remake is directed by Thai Selvam.

     

    The reason for introducing it at 7 pm was to fill in the slot left empty by the dubbed version of Star Plus’ Mahabharat. The 9 pm slot, on the other hand, was chosen to push the other shows, in order to extend primetime from 6 pm to 11 pm.

     

    The other big change will be the re-introduction of the dubbed version of Mahabharat which was aired from late last year, in a primetime slot which is yet undecided. “There has been a cult following of the show and we are very confident that the repeat will also give us minimum 4 TVRs,” says Star Vijay GM K Sriram. After the last airing, the channel took a feedback of people and found out that the earlier several episodes had been missed by viewers, who wanted to see it again.

     

    The channel plans to air Mahabharatham from second week of December. “The success of the first airing has made us take it up again. Purvika Mobile has already shown keen interest to be on board as an advertiser,” adds Sriram. This will follow a mega marketing campaign to the tune of Rs 1 crore.

     

    Additionally, its nonfiction show Super Singer has been shifted from 9 pm to 9:30 pm to make space for KMKV while Office has been shifted from 10 pm to 10:30 pm.

     

    Sriram points out that the shows at 8 pm and 8:30 pm are its blockbuster ones- Deivam Thandha Veedu and Saravanan Meenatchi and they wish to build the 9 pm band along with it. Unlike Hindi where 9pm is the supreme primetime slot, in southern GECs it is 8pm.