ITV

Tag: Streetwear

  • Perform ace’s Connect X bags exclusive Indian sneaker festival

    Perform ace’s Connect X bags exclusive Indian sneaker festival

    MUMBAI:  Talk about making the right move. Perform ace’s connect X has just bagged the exclusive rights to the Indian sneaker festival (ISF): a coup that cements its place at the heart of India’s booming streetwear and sneaker scene.

    Billed as the country’s biggest celebration of sneakers, music and lifestyle, ISF has already become the holy ground for sneakerheads, collectors, and culture vultures. With connect X stepping in, the festival is gearing up to scale bigger heights, blending ‘phygital’ experiences to make sure India’s street style has a truly global strut.

    So, what makes ISF such a cultural heavyweight? Think more than just shoes. The festival brings together limited-edition drops, exclusive showcases from global and local brands, high-octane music acts, and interactive zones with sneaker-trading pits, graffiti walls, customisation booths, flea markets and more.

    This year, Grammy-winning rapper 21 Savage headlined the event: a watershed moment for India’s music-meets-streetwear scene. Past years have seen homegrown favourites like Seedhe Maut and Wazir tearing up the stage, proving ISF is as much about beats as it is about kicks.

    A spokesperson from Perform ace put it simply, “Sneakers and streetwear aren’t just products, they’re identity, creativity and culture. With ISF under the PerformAce banner, we’re creating a platform that lets India’s youth connect, collaborate and celebrate on a global scale.”

     

  • Time’s up for boring watches as G-Shock teams up with Extra Butter

    Time’s up for boring watches as G-Shock teams up with Extra Butter

    MUMBAI:  G-Shock has found its perfect match in Extra Butter, proving that even the toughest watches need a bit of street credibility. The Japanese timepiece titan has struck a partnership with the Mumbai-based concept boutique, bringing its legendary “absolute toughness” philosophy to India’s fashion-forward crowd.

    The deal sees G-Shock’s most iconic models, including the battle-tested DW-5000R, landing on Extra Butter’s shelves and digital storefront. But the real prize? Twenty pieces of the mythical Casio Ring Watch—a collector’s item that vanished faster than free samples at a department store—will be available exclusively through the partnership.

    Casio India managing director Takuto Kimura said, “G-Shock has always stood at the intersection of style, culture, and resilience. Our partnership with Extra Butter Mumbai gives us a unique platform to engage with the new generation of creators and tastemakers in India. We are confident that this partnership will resonate with individuals who define strength on their own terms and reflect our evolving engagement with India’s emerging wave of tastemakers.”

    Extra Butter’s founder  Ankur Amin added: “Our partnership with G-Shock is rooted in a shared commitment to design that disrupts and storytelling that connects. We’re excited to bring their legendary watches to our audience, both in-store and online, further enriching our curated selection of lifestyle products.”

    The partnership marks G-Shock’s boldest play yet in the Indian market, where streetwear culture is exploding faster than a dropped smartphone screen. By aligning with Extra Butter—a brand that’s made its name curating the coolest kicks and threads—G-Shock is betting big on India’s emerging wave of style mavens.

    The timing couldn’t be better. India’s youth are hungry for brands that speak their language of authenticity and rebellion. G-Shock, with its four-decade legacy of surviving everything from skateboard crashes to military operations, fits the bill perfectly.

    The watches are now available both at Extra Butter’s Mumbai store and online, offering collectors and first-time buyers alike a chance to strap on some legendary toughness. Whether you’re a streetwear obsessive or simply someone who believes watches should survive longer than your last relationship, this partnership promises timepieces that tick all the right boxes.