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Tag: Streaming War

  • Is Comcast eyeing a mega-streaming deal?

    New Delhi: The world is moving towards streaming at a pace like never before. And, the media titans are eyeing every opportunity they can get to consolidate their digital entertainment businesses and brace up for the streaming war.

    After AT&T and Amazon, it is now the turn of the US cable giant Comcast to make its move to turbocharge its streaming operations. According to media reports, the company is mulling a mega-deal with one of the two media giants- Roku or ViacomCBS.

    However, the question that Comcast’s CEO Brian Roberts is wrestling with is- whether to build something internally or buy to become a streaming powerhouse, reported The Wall Street Journal on Wednesday. The merger seems unlikely, but Roberts is evaluating his options, which include a potential tie-up with ViacomCBS or acquisition of Roku Inc, the business daily reported citing unidentified persons.

    All three companies have declined to comment on the matter and issued no statements so far.

    The US cable giant Comcast had branched out from its cable and broadband into entertainment in 2009 with the acquisition of NBCUniversal, whose streaming service Peacock is yet to catch up with the likes of Netflix or Disney+. However, its broadband business has continued to grow. As the first wave of the pandemic ravaged the world last year, its broadband business added nearly two million customers and the unit’s revenue rose 10 per cent to about $21 billion.

    An acquisition of streaming giant Roku at this stage could help it to step up its streaming game against the industry titans – Netflix, Disney, and Amazon. Roku’s valuation has more than tripled in the past year to $53 billion.  

    On the other hand, a transaction with ViacomCBS which owns streaming service Paramount+ could provide the much-needed boost to its streaming operations, but it is too early to say.

    However, several analysts say, the latest buzz could be just ‘speculation’ as a merger at this stage seems unlikely. One of the reasons is that Comcast has been largely focussing on developing the software behind its Xfinity cable boxes, called X1, and its Flex streaming boxes which resemble Roku. The other being its potential partnership with Walmart to further the Smart TV technology.

    The reports come close on the heels of two major media deals that happened over the last few weeks. First AT&T announced its decision to spin off entertainment giant WarnerMedia and merge it with Discovery becoming the world’s second-largest media firm by revenue after Disney. The new entity Warner Bros. Discovery is now led by Discovery CEO David Zaslav. Soon thereafter, Amazon made its most ambitious move in the entertainment business and announced that it is buying MGM Studios.

    So, whether or not Comcast is considering a transaction with ViacomCBS or the acquisition of Roku, it has definitely stirred many questions on the cable giant’s next step.

  • AT&T’s Warner Media & Discovery Inc closing in on merger?

    AT&T’s Warner Media & Discovery Inc closing in on merger?

    Mumbai: The growing power of Netflix, Disney and Amazon and other larger media entities is forcing strange alliances on the industry. US telecom giant AT&T, which acquired Warner Media (then named Time Warner) for around $85 billion in 2018 is all set to fuse Warner Media with Discovery Inc, which itself is valued at around $16 billion with an enterprise valuation of $30 billion. That’s according to a report by US business news channel CNBC.

    The purpose: the two want to stay relevant in the new media ecosystem in which billions of dollars are being spent on content on customer acquisition and retention.

    A new publicly traded company holding the combined assets is to be created with ownership lying with the two media giants’ shareholders. CNBC stated that insiders had informed the channel that a deal is likely to be announced Monday sometime. But it also said no one was willing to come on record on what the stock holding split would be like. It also added that the deal – while it was in the final stages – may even fall through.

    Earlier Bloomberg had reported that the two were in talks to combine the two firms to form a giant media conglomerate.

    AT&T houses brands like CNN, HBO, Cartoon Network, TBS, TNT, and the Warner Bros. studio. Discovery owns networks such as HGTV, Food Network, TLC, and Animal Planet. If such a deal were to be completed, it would be the largest media merger since Viacom and CBS combined their businesses to form ViacomCBS in December 2019.

    Both companies have recently entered the streaming wars. With a platter of content in entertainment, lifestyle, the combined company can create a better international footprint. Moreover, it can emerge as a strong rival to players like Disney, Netflix which are turning out to be more aggressive every day in the streaming war.

    However, there is no information yet on how the assets will be combined. Despite the ongoing discussion, there is no certainty at this moment that it would lead to an actual transaction, Bloomberg reported.

    The report also comes amid the speculation over Comcast’s NBCUniversal and AT&T’s Warner Media merger after research firm LightShed Partners said both the entities should be spun off and merged for long-term health.

    Back in February, AT&T sold 30 per cent of satellite pay-TV operator DirecTV to private equity firm TPG to offload its debt, largely caused by its acquisition spree in the last few years.

  • Netflix CEO Reed Hastings on global opportunity, subscriber addition and competition

    Netflix CEO Reed Hastings on global opportunity, subscriber addition and competition

    MUMBAI: With Disney all set to enter the direct-to-consumer business with its streaming app, Netflix missing its subscriber addition forecast globally along with losing subscribers in the domestic market is likely to be trouble. Although stocks of the FANG company stumbled as an aftermath of the Q2 result, Netflix is confident of getting back on track in the next quarter. Talking to investors in an earnings call after the Q2 result, Netflix CEO Reed Hastings also showed confidence in global subscriber additions, upcoming competition and the positive impact of streaming war.

    Here are the edited excerpts:

    Global opportunity:

    Well, we do wonder, in the fullness of time, can we be as big as YouTube? YouTube is 7x larger than us roughly in viewing hours, and a phenomenal service. Of course, it's free. So the real question is can we produce enough content that people are willing to pay for? If you look at benchmarks, it's about 700 million households that pay for television outside of China, so that would be kind of the equivalent of the US, 100 million, so that's one established market.

    Now, do we have enough content in each of those countries? Most of that is local content that gets consumed. But the internet is capable of some very large customer bases, as you, I'm sure, know well. So we'll just take it year-by-year and try to have our net adds continue to grow. We still think our net adds this year will be larger than last year. We'll keep pushing on that. And what we want to do is just grow the net adds every year and then the future takes care of itself.

    Streaming War:

    It's never been a better world for talent. They get to bid themselves off between us, Disney, Amazon, etc. So there's a real battle for who will pay for content around the world, but it's not a zero-sum competition. I think everybody gets that people will subscribe to multiple shows. Add wage — most Netflix employees are HBO subscribers. We love the content they do and that spurs us to want to be even better. So it's a great competition that helps grow the industry. And the advantage of having something catchy like streaming wars is it draws more attention. And because of that, people, consumers shift more quickly from linear TV to the streaming TV.

    Product partnerships for Stranger Things:

    Well, we're monetising it today in more membership growth. The focus is to get more people excited about Stranger Things. So they join Netflix. They tell their friends about it. So this year, we'll add about $5 billion of incremental subscription revenue, which is almost all of the gross margin, and that's faster than any entertainment company has grown in the history of the world. So what we want to do is keep that engine going, keep that subscriber engine going and not get distracted with alternative revenue sources which just don't add up when you're growing $5 billion a year. So the core focus is to create all these merchandising opportunities, tie-ins, touch points so that you feel the Stranger Things energy so that more people join. So together, as we do monetise all that, it's just we're monetising it through our giant engine rather than through little sidecar vehicles.