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Tag: Streaming service

  • BookMyShow launches global online streaming platform for live entertainment with ‘BookMyShow Online’

    BookMyShow launches global online streaming platform for live entertainment with ‘BookMyShow Online’

    KOLKATA: Continuing with its efforts to keep consumers entertained within the safety of their homes, BookMyShow, India’s leading entertainment destination today announced the launch of its online video streaming platform for live entertainment – BookMyShow Online. Having entertained millions of customers with multiple in-home virtual entertainment offerings on its platform, in the shadow of the COVID health crisis, BookMyShow’s latest feature is a response to audiences’ growing need for entertainment within their homes, for the present times.

    This is the latest in BookMyShow’s growing range of offerings, as the preferred discovery platform for all things entertainment. BookMyShow Online caters to the fast-evolving, ever-changing needs of entertainment lovers in India as also globally for customers using the platform across USA & North America, UK, Germany, UAE, South East Asia, and West Indies. BookMyShow’s new streaming feature as a virtual platform for viewing live entertainment has successfully hosted over 30 events at scale, including the first-ever global virtual tours of Latin musician Willie Gomez, Australian pop band The Buckleys as also American music artist Taylor Castro’s performances amongst others.

    BookMyShow Online is all set to host the first ever Virtual Music Festival in the country with the Sunburn Home Festival, – the virtual edition of Asia’s biggest electronic dance music festival. The festival will feature top DJs from across the globe in a never-seen-before avatar with 3D animations and special effects showcasing the virtual live experience of a music concert with end-to-end production of stage, lights, LED, lasers, special effects and more streamed live only on BookMyShow Online.

    With this, BookMyShow brings together all forms of entertainment, whether out-of-home or delivered at-home under its roof in keeping with its brand mantra – ‘It All Starts Here!’

    A global platform for virtual live entertainment, BookMyShow Online will be home to both paid and free performances across music, comedy, and other performing arts and will be an extension of the unparalleled live entertainment experiences produced and brought to the country by the entertainment company. BookMyShow Online aims to give consumers a seamless option to view live on-ground experiences from the comfort of their living room, or any location of their preference. 

    BookMyShow Online breaks all geographical barriers when it comes to live entertainment experiences, offering artists all over the world, an opportunity to stream their live performances directly on the platform, helping them reach and engage with millions of their fans in India and globally. The streaming feature will run across BookMyShow’s app and web platforms matching global capacity standards to host a smooth experience for scores of concurrent viewers at any given point.

    BookMyShow co-founder and director Parikshit Dar said, “Innovation has always been at the core of BookMyShow, riding on the strength of our product platform, technological expertise and data analytics to enhance the experience of millions of consumers. Sensing the shift in our users’ appetite for entertainment during this lockdown, we were agile enough to change tack by introducing virtual in-home entertainment offerings in India and other global markets. The resultant consumer engagement for such initiatives was phenomenal indicating a latent demand and an opportunity to serve seamless virtual live entertainment. Our latest video streaming platform BookMyShow Online was born out of this need to make virtual live entertainment, a friction-less and hassle-free viewing experience. The streaming platform was integrated into our native product within a few weeks and offers customisation, massive scale for concurrent viewing and complete security of content. We have, since, been successful in hosting multiple performances from across the globe on BookMyShow Online and are now thrilled to officially launch the service for our valued customers.”

    BookMyShow has partnered with Brightcove, the world’s leading video technology platform, as the underlying video streaming technology that powers the use case for the video platform BookMyShow Online. Brightcove’s underlying technology enables BookMyShow Online to deliver a reliable, high-quality streaming experience that is easily scalable as the platform’s audience size continues to increase.

  • HBO Max streaming service to be available on Google devices at launch

    HBO Max streaming service to be available on Google devices at launch

    MUMBAI: WarnerMedia, a division of AT&T Inc., has announced that its anticipated streaming platform HBO Max will be available across Google platforms and devices and on Google Play when it launches on 27 May, 2020, adding seamless availability to US customers across Android phones and tablets, Android TV devices, and Chromebooks. HBO Max subscribers will also be able to stream their favourite shows and movies via Google Chromecast and Chromecast built-in devices. At launch, current HBO NOW subscribers on Google Play will be able to log in and access the HBO Max app at no additional charge. New HBO Max customers will be able to subscribe directly in the app.

    “The availability of HBO Max across Android, Android TV, Chromebook and Google Chromecast devices and on Google Play adds to our growing list of distribution options that will be offered to customers at launch,” said Rich Warren, president of WarnerMedia Distribution. “We’re pleased to make HBO Max available to the significant base of customers who access content across Google’s platforms and devices.”

    HBO Max is WarnerMedia’s direct-to-consumer offering debuting 27 May, 2020 with 10,000 hours of curated content and a programming slate that will offer something for everyone in the home. Anchored by the entire HBO service, the platform will also include an exciting slate of new original series, fan-favourite series and films from across WarnerMedia’s rich library and key third-party licensed programmes and movies.

    The company recently announced its day one programming slate, which includes six all-new Max Originals – Love Life, On the Record, Legendary, Craftopia, Looney Toons Cartoons and The Not Too Late Show with Elmo – plus an extensive lineup of library and acquired programming including: Friends; The Big Bang Theory; Doctor Who; Rick and Morty; The Boondocks; The Bachelor; Sesame Street; The Fresh Prince of Bel-Air; CW shows such as Batwoman, Nancy Drew, and Katy Keene; the first season of DC’s Doom Patrol; The O.C.; Pretty Little Liars; the CNN catalogue of Anthony Bourdain: Parts Unknown; and much more. Soon after, the platform offering will continue to grow, adding the libraries of South Park, Gossip Girl, The West Wing, and more within the first year of launch In addition to series, specials, and docs, HBO Max will feature a rich library of more than 2,000 feature films within the first year, including such classics as Casablanca, The Wizard of Oz and The Lord of the Rings, every DC film from the last decade, and the revered films from Japan’s legendary Studio Ghibli animation house.

    Android, Android TV, Chromebook, Google Chromecast and other marks are trademarks of Google LLC.

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  • Amazon Prime Video makes selection of kids and family content free to watch

    Amazon Prime Video makes selection of kids and family content free to watch

    MUMBAI: This week, Amazon Prime Video has made a selection of kids and family content available free to watch for all Amazon customers, including Just add Magic, The Dangerous Book for Boys, Wishenpoof, If you give a Mouse a Cookie, and many more. To access the free kids and family content on Prime Video, families without Prime memberships can log in from their Amazon account, and watch the free movies and TV shows on www.primevideo.com or through the Prime Video app which is free to download on compatible smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, game consoles and Chromecast.  

    This week will also mark the exclusive India digital debut of Parasite, the film that created history by winning the most awards at the Oscars 2020, on 27 March. Directed and written by Bong Joon Ho, the film follows the lives of a poor family, the Kims, as they con their way into becoming the servants of a rich family, the Parks. But their easy life gets complicated when their deception is threatened with exposure. Prime Members can enjoy the award- winning Korean films with English subtitles, as well as with Hindi dubs exclusively on Prime Video India.

    Fashion enthusiasts across the world can now celebrate as Amazon Prime Video brings the much-awaited unscripted Amazon Original Series Making The Cut S1. The American reality television series will be hosted by none other than supermodel Heidi Klum and Fashion consultant Tim Gunn; where they will test the design and business skills of 12 designers as the compete for the coveted prize. Prime members can watch this high fashion fight to the finish starting 27 March.

    Prime members can stream some of the latest Indian blockbusters, including Tamil crime thriller Mafia: Chapter 1 starring celebrated superstars Arun Vijay and Priya Bhavani Shankar; Punjabi action film Ik Sandhu Hunda starring Gippy Grewal, Neha Sharma; mystery thriller Madha (Telugu) starring Trishna Mukherjee, Rahul Venkat and Gashmeer Mahajani, Pooja Sawant, Mohan Agashestarrer Bonus, shortly after their theatrical release. Additionally, catch the popular Malyalam comedy Gauthamante Radham starring our Amazon Original Series The Family Man’s starrer Neeraj Madhav, in the lead starting.

    HIGHLIGHTS

    Parasite

    Ki-taek`s family of four is close, but unemployed. With a bleak future ahead of them, the son Ki-woo is recommended for a well-paid tutoring job, spawning hopes of regular income. Carrying the expectations of his family on his shoulders, Ki-woo heads to the Park family home for an interview with Mr. Park, the owner of a global IT firm. It is at this house that Ki-woo meets Yeon-kyo, the beautiful young lady of the house. However, behind this meeting, an unstoppable string of mishaps lies in wait.

    Making the Cut S1

    In this first season of Making the Cut, Heidi Klum and Tim Gunn take 12 established designers around the world from New York to Paris to Tokyo, as they compete to become the next global fashion brand. Each week, winning looks will be available to buy on Amazon in the Making the Cut store, and the last designer standing will receive one million dollars to invest in their brand.

    Mafia: Chapter 1 (Tamil)

    Directed and written by Karthick Naren, Mafia is a story of Aryan who is a narcotics officer entitled with making the city a drug free zone. One day, people very close to Aryan get murdered one by one. He feels that this might be the work of the mastermind who is behind the entire distribution network.

    Madha (Telugu)

    Madha is an intriguing psychological thriller with a lot of mystery and suspense. It is a story of a proof-reader named Nisha (Trishna Mukherjee) who begins dating a cinematographer called Arjun (Venkat Rahul), unknowing of his devious plans for her.

    Gauthamante Radham (Malayalam)

    The Neeraj Madhav starrer, Gauthamante Radham revolves around revolves around Gauthamam and his journey of getting a driving license and, for the first time in the family, a car of his own. The film follows three stages of Gauthaman’s (Neeraj) life panning in on what a family’s first car means to them. It highlights the emotional attachment they feel for the vehicle.

    Ik Sandhu Hunda Si (Punjabi)

    To fight the corruption in Punjab university, senior student Sandhu announces his candidacy as Grewal for the election.

    Bonus (Marathi)

    Aditya runs his family business and he follows a vegan diet. His dream is to take business to another level and wants his workers to be paid well. But his grandfather opposes his decision of paying bonus to his workers and challenges him to live their life for a month.

    Selfie With Bajrangi (FVOD)

    The first season of Bajrangi revolves around the day to day problems of Ankush and how he overcomes those with his friend Bajrangi's help.

    Inspector Chingum (FVOD)

    Chingum, the Police in-charge of Shantiwood Police station has a strong South Indian accent. His misadventures leads the character to become comical yet very action oriented. Chingum dreams of a “Zero Crime City”. Chingum is accompanied by Hera, Pheri, Khabrilal, Chatur, Dosa Anna & Bozo. A vicious villian No Baal who secretly owns a Crime University but Chingum always defeats him.

    Just Add Magic (FVOD)

    (For children ages 6-11) – Kelly Quinn and her two BFF's, Darbie and Hannah, stumble upon her grandmother's mysterious cookbook in the attic and discover some far from ordinary recipes. When the Shut'em Up Shortcake silences Kelly's pesky little brother and the Healing Hazelnut Tart heals Darbie's ankle, the girls discover they have the power of magic.

    The Dangerous Book for Boys (FVOD)

    The McKenna family must cope with the passing of its much-loved patriarch, Patrick. Hope appears in the form of a book called The Dangerous Book for Boys that Patrick created for his three sons. It becomes a how-to guide that inspires fantasies in his youngest son, Wyatt, enabling him to reconnect with his father and learn lessons that help him navigate real life.

    If you give a Mouse a Cookie (FVOD)

    In the If You Give a Mouse a Cookie series, based on the beloved books by Laura Numeroff and Felicia Bond, we get to know Mouse, Pig, Moose, Dog and Cat and their favorite humans. When Mouse and friends get together, one thing always leads to another in the most unexpected ways. You just never know where things will end up, but you can be sure that IF Mouse and Friends go on an adventure together, THEN they will just have to have fun the whole time.

    Wishenpoof! (FVOD)

    Bianca is just like any other little girl, except for one teensy little thing. Bianca has Wish Magic, so she can make wishes come true. Whether she's at home in Wish World, at the Willow Tree with her fairy friends, or at school with her non-fairy friends, Bianca and her hilarious teddy bear sidekick Bob navigate day-to-day problems with a little help from Bianca's mom and of course, wish magic!

    Sherazade The Untold Stories (FVOD)

    Sherazade: The Untold Stories tells the true story of the classic Arabian Nights tales. One powerful female character, Sherazade, was the real hero of the famous stories. Without her, Aladdin, Ali Baba and Sinbad could not have had their adventures.

  • Good stories are language-agnostic: MX Player’s Gautam Talwar

    Good stories are language-agnostic: MX Player’s Gautam Talwar

    MUMBAI: Move over English, it's time for regional languages now. It's 2020 and streaming services are looking at regional being the trend for the coming era. Most OTT platforms have now tested the waters and have enough data to back up their claims as well.

    MX Player’s Queen recently hogged the attention of streamers and the content ecosystem. The Tamil-English web-series’ has been recognised across different languages as it has been dubbed in Hindi, Bengali and Telugu.

    MX Player has a “clear regional strategy” where regional is not regional anymore. “We see the uptake of good stories is being language-agnostic,” MX Player chief content officer Gautam Talwar told Indiantelevision.com during a short candid conversation.

    Talwar terms it as the biggest web-series till date in Tamil Nadu market and adds that the series has benefitted the platform very well. User numbers have gone up as well and Queen was watched across age groups.

    A big show is coming up on the platform in Marathi starring Swapnil Joshi, Satish Rajwade along with two other big shows in the pipeline. There are two shows in Bhojpuri which Talwar believes will get extraordinary viewership if dubbed in other languages. The platform is also looking at a show in Gujarati, one in Telugu, a Punjabi show and a Tamil-Kannada bilingual show.

    Being in the market for nearly one year, there's a whole host of data has come its way on originals, current partnerships with networks, as well as partnerships with other web series creator, like TVF, Pocket Aces and Dice. The platform has been analysing the data to understand which shows work, who is the new audience and what have they been watching. According, MX Player is fine-tuning the content strategy in 2020. 

    Having said that, the focus will still be on the Hindi heartland. These will be small-town stories that can connect with tier II and III audiences. The platform will also have a couple of shows for the top eight metros and a cluster of 29 towns. It also aims to maintain a healthy mix between universal shows and shows targeted at specific audience clusters.

    “We did a very successful non-fiction show Love Ok Please collaborating with Too Yumm. Going forward, we are looking at key integration for brands. You will be seeing another big non-fiction show coming up called Times and Music, which is going to have a very serious brand integration as well,” he adds.

    Notably, MX Player is going to be experimenting with interactivity of content. An upcoming show will involve audience interaction with the story itself. Plans are afoot to make it a norm across shows. 

  • Amazon Prime exceeds 150 mn subscribers

    Amazon Prime exceeds 150 mn subscribers

    MUMBAI: E-commerce giant Amazon has revealed that its subscriber base has grown to over 150 million subscribers. More people signed up prime membership in the fourth quarter than ever before.

    Amazon founder and CEO Jeff Bezos boasted of its streaming services’ success as well. Bezos said that the Prime members watched double the hours of original movies and TV shows on Prime Video this quarter compared to last year and Amazon Originals received a record 88 nominations and 26 wins at major awards shows.

    The e-commerce company reported its fourth quarter result on Thursday. Net sales increased 21 per cent to $87.4 billion in the fourth quarter, compared with $72.4 billion in fourth quarter 2018. Excluding the $120 million unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, net sales increased 21 per cent compared with fourth quarter 2018.

    Operating income increased to $3.9 billion in the fourth quarter, compared with operating income of $3.8 billion in fourth quarter 2018. Net income increased to $3.3 billion in the fourth quarter, or $6.47 per diluted share, compared with net income of $3.0 billion, or $6.04 per diluted share, in the fourth quarter 2018.

  • Netflix reports good topline growth, international subscriber additions in Q4

    Netflix reports good topline growth, international subscriber additions in Q4

    MUMBAI: Despite missing out on domestic subscriber addition for two consecutive quarters, streaming colossal Netflix beat its forecast for overall subscriber additions for the fourth quarter of 2019. The company also beat on the top and bottom lines for the quarter.

    The streaming giant witnessed a net addition of 8.76 mn paid subscribers globally including 420,000 streaming customers addition in the U.S. and 8.33 million overseas in the year-end 2019 quarter. Netflix reported $5.47 bn revenue for the quarter while earnings per share (EPS) for the same quarter amounted to $1.30.

    “We generated Q4-record paid net adds in each of the EMEA, LATAM and APAC regions, while UCAN paid net adds totaled 0.55m (with 0.42m in the US) vs. 1.75m in the year ago quarter. Our low membership growth in UCAN is probably due to our recent price changes and to US competitive launches. We have seen more muted impact from competitive launches outside the US (NL, CA, AU). As always, we are working hard to improve our service to combat these factors and push net adds higher over time,” the company said in a note to shareholders.

    The company ended 2019 with 167.1 million streaming customers worldwide including 61 mn in the U.S. and 106 mn internationally. For the first quarter of 2020, Netflix forecast global paid net adds of 7.0m vs. 9.6m in the first quarter of 2019, which was an all-time high in quarterly paid net adds. According to the company, the forecast reflects the continued, slightly elevated churn levels it is seeing in the US.

    “Many media companies and tech giants are launching streaming services, reinforcing the major trend of the transition from linear to streaming entertainment. This is happening all over the world and is still in its early stages, leaving ample room for many services to grow as linear TV wanes. We have a big headstart in streaming and will work to build on that by focusing on the same thing we have focused on for the past 22 years – pleasing members. We believe if we do that well, Netflix will continue to prosper,” Netflix added. 

  • Netflix’s dependence on India for growth may see more innovative experiments

    Netflix’s dependence on India for growth may see more innovative experiments

    MUMBAI: In the course of its three-year journey in India, Netflix has recognised that the rule to win Indian consumers is different. After foraying into the Indian market in 2016, the California-based streaming giant gradually reshaped its business model deviating highly from the one it follows in the US. From announcing a mobile-only subscription package to making the first episode of the newly-launched series Bard of Blood available for free for non-members viewing on Android devices, the streaming giant is not leaving any stone unturned to woo Indian consumers.

    Back in 2018, Netflix CEO Reed Hastings, in his India tour, said that the streamer’s next 100 million subscribers will be "coming from India" given the fast growth of internet connectivity and usage. Although the progress for that statistic has not been revealed, the platform has created an impressive local content slate over the year. But with the amount of cash it’s burning every year, the company needs a higher number of subscribers from India, especially at a time when its domestic subscriber growth is reaching a saturation point.

    In a market dominated by AVOD and freemium models, this free-like model of offering an episode of Bard of Blood for free is definitely an interesting move. It will not only help more viewers to taste the platform but also to attract them towards paid subscription. However, it is not clear yet if they will consider doing the same experiment for other films and series in future.

    While the Indian over-the-top market is growing quickly, Netflix has strong local competition here. Among Indian viewers, Hotstar seems the most popular platform according to several reports. Sports content available on the platform has largely driven its popularity but it also has a special package of Hotstar VIP for newly-launched original content which is priced at a lower rate. Two other popular services, ALTBalaji and ZEE5, have struck various content deals. Moreover, most of the domestic players work on the freemium model with a massive catch-up content library. Netflix’s international rival Amazon is also investing highly in local content with its existing prime benefits. Hence, the way to the next 100 million subscribers is not an easy game.

    Netflix has done another unusual experiment in terms of pricing recently. The platform unveiled its cheapest plan – Rs 199 a month only for smartphones and tablets – to penetrate deeper into the market. Studies have found that India prefers smartphones to laptops more than any other country in the world. It seems the platform has started focusing on bigger audiences going beyond the tier I premium segment. In its Q1 earnings call also, Netflix added that a lower price tier will be important to adding members in India.

    "We've been seeing nice steady increases in engagement with our Indian viewers that we think we can keep building on. Growth in that country is a marathon. So we're in it for the long haul," Netflix chief content officer Theodore Sarandos said in an analyst call after publishing the Q2 results.

    In addition to that, Netflix is also expanding its team with Indian executives who already have knowledge of the market. Netflix recently hired Monika Shergill as head of its Indian original programming, who was associated with Viacom18’s Voot and Star India. The platform also tapped another Voot executive Tanya Bami very recently. Last year, Netflix appointed two experts with vast knowledge of the Indian market, Shrishti Behl and Swati Mohan.  

    In the second quarter, Netflix saw its first major loss in US subscribers last and a mere 2.7 million paid customers added globally. While the platform added almost all new subscribers from international markets this quarter, it believes there’s still plenty of room to grow there. Netflix executives also emphasised on the importance of India, where the company expects significant growth. Moreover, when its domestic market is seeing the entry of streaming services from the house of Disney and Apple, more innovative measures can be expected in India.

  • Netflix rolls out new ‘Latest’ tab to alert subscribers about upcoming shows

    Netflix rolls out new ‘Latest’ tab to alert subscribers about upcoming shows

    MUMBAI: Streaming giant Netflix has rolled out a new feature designed to alert subscribers about what’s new and coming soon on the platform. The new move will allow members to explore all the latest additions to the service and also get a sneak peek at what they’ll be watching next.

    According to a Netflix blog, the new ‘Latest’ tab, located on the left side navigation bar, will break titles down into three helpful new categories: ‘New This Week,’ ‘Coming This Week,’ and ‘Coming Next Week.’ The three rows will reach across all content areas like drama, comedy, horror, docs, foreign, original, licensed and even kids’ content.

    Moreover, users will now be able to click a ‘Remind me’ button on specific upcoming titles to receive a notification when they are available to stream.

    The feature which was launched in August will continue to be rolled out by the company on eligible devices over the next few weeks. The ‘latest’ tab will be available on all Netflix enabled devices, including many game consoles and Roku devices while Smart TVs and others will get this upgrade in the coming months.

  • Netflix sees 83% rise in price-related search after India-specific plan

    Netflix sees 83% rise in price-related search after India-specific plan

    MUMBAI: SEMrush, the online visibility management and content marketing SaaS Platform, recently conducted data analysis on three most trending media services in India – Netflix, Amazon Prime, and Tata Sky. The case study revealed amazingly interesting facts regarding the growth of traffic from different devices and an increase in the search volume. Netflix Subscription is the most searched keyword in the time duration from Jan 2018 to July 2019. After the announcement of Netflix’s new subscription plan for India, its price search volume increased swiftly by 83% between June 2019 and July 2019. Besides, Amazon Prime Subscription stands as the second most searched keyword with an average search volume of 6,878.9.

    On the other hand, Tata Sky’s app has the highest searched volume of 44,826 during the same time duration. Tata Sky has the smallest traffic volume, but it has shown a tremendous year-on-year growth counting to 293 per cent. Wherein, Netflix witnessed a 146 per cent growth in its traffic volume after Tata Sky. Interestingly, Amazon Prime enjoys the biggest traffic volume from India, but its year-on-year growth is merely 70 per cent.

    The desktop traffic to Netflix and Amazon Prime Video in July was 11,138,893 and 13,593,504 respectively. Both the media services have grown by 36 per cent in July 2019 as compared to the previous month. Netflix shows the biggest growth of mobile traffic (15.6 per cent) between June 2019 and July 2019, after it announced its new subscription plan, however, Tata Sky and Amazon still are bigger in numbers of mobile device traffic counting to 7,537,672 and 12,290,142 respectively as compared to Netflix’s traffic count 6,244,056.

     “Netflix, Amazon Prime, and Tata Sky are the new age media services which are giving tough competition to each other. All three of these media services are significantly attracting Indian audiences for the subscription with interesting packages. The data revealed in the study is self-explanatory for their accelerating popularity amongst viewers. According to this case study by SEMrush, Indian audiences are inclining more towards Netflix’s subscription in last couple of months, all credits to its interesting subscription plan,” SEMrush international market Fernando Angulo said.

  • Flipkart to roll out video streaming for members of Plus loyalty program

    Flipkart to roll out video streaming for members of Plus loyalty program

    MUMBAI: Amid the fierce battle of existing players, the Indian over-the-top (OTT) market is going to see the entry of another player. Walmart Inc.’s Flipkart is planning to roll out video streaming for members of its Flipkart Plus loyalty program by September.

    According to a report by Bloomberg Quint, the service is now in beta stage. Moreover, it will enter the market ahead of the Diwali season. It will help the e-commerce platform to catch up with its main rival Amazon which houses award-winning shows such as The Marvelous Mrs. Maisel for global audiences and popular shows in local languages like Mirzapur.

    Initially, Flipkart will rely on licensed content from Walt Disney Co., local studios like Balaji Telefilms. It won’t take the route of burning cash for original content first. Rather, it would bring in-house content later.

    Flipkart Plus video-streaming will come free just like its no-subscription fee loyalty program unlike Amazon where it has subscription for prime members. According to the report, Flipkart shoppers can become members by amassing 300 “super coins,” at a rate of 2 for every Rs 100 ($1.40) spent on its platform. Back in 2018,  Walmart paid $16 billion for control of Indian e-commerce platform Flipkart.