ITV

Tag: Streaming media

  • Video streams up by over 100 per cent: Accustream Research

    Video streams up by over 100 per cent: Accustream Research

    MUMBAI: The constraint on broadband means that video streaming over the Internet is still limited in its scope in India. Globally however, the picture is the reverse.

    Last year, streaming media registered strong growth with total video streams up by 104 per cent to 7.8 billion and aggregate tuning hours for Internet music radio were 53 per cent higher compared to 2002.

    Around 78 per cent of video streams served were viewed at broadband rates, according to the annual market report published by AccuStream iMedia Research. The report titled Streaming Media 2003: Brand, User and Audience Share Analysis provides a detailed market analysis of the year in streaming media, with extensive data by audience type, daypart, content category, bit rate, site, network, aggregator. It also includes media consumption patterns of high-speed users, forecasts and historical comparisons.

    A company release informs that broadband streams viewed by unique user per month rose to 10.2 in 2003 compared to 6.9 in 2002. This represented a 47.8 per cent increase. The report has noted that the increase in residential broadband users, combined with an already media savvy group of high-speed users at work, plus better premium content and more sophisticated media players helped power robust growth.

    In terms of content popularity, music videos captured a 33 per cent viewing share, followed by news at 28 per cent and sports 17 per cent. The top ten streaming video sites averaged over 400 million streams per month alone last year.

    Most of the streaming growth took place on a few selected big aggregator platforms such as Real Networks, ESPN, AOL and Yahoo.

  • Streaming media registers double digit growth

    Streaming media registers double digit growth

    MUMBAI: Streaming media will continue to register double-digit growth gains for both audio and video through 2005, according to market forecasts published by AccuStream iMedia Research.

    Video streams are driving to top 6 billion accesses this year, while aggregate tuning hours for Internet radio should reach about 140 million aggregate tuning hours per month across all aggregator and network sites by the end of the year.

    On the video side, music, news and film are forecast to grow at the highest percentage rates year-over-year through 2005. Sports programming — currently forecast to drop to single-digit growth in 2005 — remains a wild card, because many leagues and brands are moving behind subscription services targeting broadband PC audiences.

    While pay broadband streams are now catching up to free or ad supported streams in key content categories, a recovering ad market could tip that two-year trend back toward more sponsored, ad-supported or distributor subsidised content.

    The following table represents video streams served by content category from 2000-2005. The figures indicate millions of users.

    Research director Paul Palumbo says, “This report has it all. It contains thousands of data points by channel, network, programme, event and channel going back to 1998. Forecasts are based on detailed historical usage patterns, broadband streaming media consumption rates, the adoption of subscription services and audience behaviors inside pay environments.”

    The report notes that major media brands are more quickly exploiting their video franchises online (studios, cable TV networks, broadcasters along with their broadband PC and streaming beyond the PC distribution partners).

    Larger broadcast brands will continue to dominate key categories of streaming media ratings, along with major online-only brands such as Yahoo, Real Networks, but there is a developing opportunity for new and independent producers with good programming ideas.

    The report also notes that the size of the streaming media audience has grown so rapidly over the past three years that hit programmes can and do jump quickly into the top ranks of streaming sites on a monthly basis. More hits will encourage more innovative investment.