ITV

Tag: strategy

  • YuppTV enters Red Herring’s top 100 global company list

    YuppTV enters Red Herring’s top 100 global company list

    MUMBAI: YuppTV, an OTT platform, has entered the reputed Red Herring’s list of top 100 global awards. The awards identify and honour the leading private companies from North America, Europe and Asia.

     

    Red Herring’s list is a mark of distinction for promising new companies and entrepreneurs.

     

    Red Herring CEO and publisher Alex Vieux said, “Choosing the companies with the strongest potential was by no means a small feat. After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the top 100 winners. We believe YuppTV embodies the vision, drive and innovation that define a successful entrepreneurial venture. YuppTV should be proud of its accomplishment.”

     

    Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track records and standing of start-ups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world. 

     

    Speaking about the new accomplishment, YuppTV CEO and founder Uday Reddy added, “When we were recognized as one of the top 100 North American companies earlier this year, we were absolutely thrilled with the distinction especially given that there were so many great companies. However, to have been selected as one of the top 100 global companies really confirms our belief that we have a service that our customers love and that so many new customers around the world will want.”

  • Kalyan Jewellers Declared Retail Chain of the Year at the First India Bullion & Jewellery Awards

    Kalyan Jewellers Declared Retail Chain of the Year at the First India Bullion & Jewellery Awards

    MUMBAI: Kalyan Jewellers, one of India’s leading jewellery retail companies, has won top honours at the 1st India Bullion and Jewellery (IBJ) Awards. Kalyan Jewellers was named the Retail Chain of the Year and they had the best advertising campaign of the Year. The IBJ awards seek to recognise companies that have pushed the boundaries of excellence, rising above the competition and demonstrating outstanding performance.

    Speaking on the occasion Mr. T.S. Kalyanaraman, Managing Director, Kalyan Jewellers said; “We are delighted to receive these prestigious awards and I thank The Bombay Bullion Association Ltd for this honour. The awards recognise Kalyan Jewelers commitment to business innovation, and globally benchmarked quality of services. It is this commitment that will sustain our next stage of growth as we go across the length and breadth of the country and globally. Kalyan Jewellers today enjoy a strong association and trust in the minds of its priced clientele, the industry and trade.”

    Kalyan Jewellers was chosen through rigorous analysis of players in the retail segment by the analyst teams at The Bombay Bullion Association Ltd. The teams conducted detailed research and assessment on market performance of the qualifying companies. The evaluation criteria included key achievements, measurement of revenue and revenue growth, technological innovation, regional vision, strategy and profitability. Best Jewellery Advertisement Campaign of the year for its brand campaign ‘Vishwasam Athalle Ellam

  • TheOneAlliance elevates Makarand Palekar to executive VP – sales & strategy

    TheOneAlliance elevates Makarand Palekar to executive VP – sales & strategy

    MUMBAI: TheOneAlliance (TOA) has elevated Makarand Palekaras to executive VP – sales and strategy for its joint venture network TheOneAlliance – MSMD.

    With over 17 years of multi-brand experience, Makarand in an earlier stint was Sr. VP sales and strategy. His association with MSMD has been for over three years and in his stint with MSMD, Makarand has shown extreme commitment and dedication and played an essential role in shaping the organisation’s prospects. Before joining TheOneAlliance he was heading sales at ESPN-Star Sports since its inception.
    Makarand Palekar looks forward for a challenging role and hopes to live up to the company’s expectations by delivering the business objectives

    Commenting on the promotion TheOneAlliance president Rajesh Kaul said, “It gives me immense pleasure and pride to announce that the board has, very rightly, decided to promote Makarand Palekar to one of the highest levels in the corporate arena. Palekar’s move to the EVP level is a clear indication that he has been instrumental in taking TheOneAlliance to the height where it is today. He has played an important role in growing revenues and contributing to the success for the company.”

    Commenting on his elevation, Makarand Palekar said, “I am extremely delighted that TheOneAlliance-MSMD has given me this opportunity in the new role. I am proud to be associated with the strongest joint venture in the distribution industry which has a bouquet of the premium channels. I am looking forward for a challenging role and hope I can live up to the company’s expectations by delivering the business objectives.”

  • Social Wavelength ropes in Vijay Sankaran as director – digital strategy and planning

    Social Wavelength ropes in Vijay Sankaran as director – digital strategy and planning

    MUMBAI: Social Wavelength, one of India’s largest social media agencies has now brought in Vijay Sankaran to head the Digital Strategy and Planning department.

    Vijay comes in with over two decades of experience in branding, advertising, digital and integrated communications. Earlier, he headed Digital at Edelman PR, and worked on evolving its digital practice and integrating digital into PR. He also brings with him invaluable client side experience, setting up and building global social media initiatives at Nokia Siemens Networks.

    On his new role, Vijay Sankaran said “I am happy to join Social Wavelength, India’s largest social media agency with a pan India presence. Social is now an approach embracing ATL, BTL, and all of digital and I look forward to working with the leadership team and a great bunch of clients to take the game to the next level.

    On this occasion, Social Wavelength’s Joint CEO Sanjay Mehta said, “We are thrilled to have Vijay Sankaran on board with us now. With the expertise and understanding of the industry that he comes in with, we are sure he will play a very crucial role in the growth of Social Wavelength.

  • Disney/ABC Names Pastor SVP, Strategy, Oversees Research

    Disney/ABC Names Pastor SVP, Strategy, Oversees Research

    MUMBAI: Paul Pastor, who has helped manage Disney’s investment in Hulu and overseen digital and international initiatives, will add oversight of research for the ABC network and other properties to his portfolio.

     

    He absorbs the duties held by Charles Kennedy, senior vice president of research, who is leaving the company to pursue another opportunity.

     

    As senior vice president of strategy and consumer analytics for Disney/ABC Television Group, Pastor will report to Peter Seymour, the executive vice president and CFO of the division. His research responsibilities include ABC Family, ABC Studios and the Disney/ABC syndication arm in addition to the broadcast network.

     

    He will continue to oversee strategic initiatives for the Disney/ABC groups along with customer relationship marketing and network media planning.

     

    Seymour stated that with, “Digital proliferation, Big Data and rapidly evolving consumer behavior, the worlds of CRM, planning, strategy and research are increasingly interwoven.” He cited Pastor’s “close working relationship with our research teams and the ABC businesses” as a strong fit.

     

    Kelly Pena, who oversees research for Disney Channels Worldwide, will continue in her role reporting to Seymour.

     

    Pastor joined Disney in 2007 in a business development role for the Disney Channels and took his current role as vice president of strategy, CRM and media planning last fall.

     

    Early in his career, he held positions at Accenture, a management consulting firm, and at Technicolor, where he was focused on the expansion of the firm’s gaming and animation services businesses into global markets.

  • Advertising has to be backed by strategy and tactics

    Advertising has to be backed by strategy and tactics

    VARCA, Goa: Advertising has a limitation to its effectiveness and there is a need to be clear in strategies and tactics.

    “Advertising effectiveness is no more than 41 per cent,” said author and brand guru Prof John Philip Jones,.

    Jones outlined four secrets of advertising – gatekeeper, continuity, medium-term effect and brand building.

    Speaking at Goafest 2012, Jones said that if advertising campaign doesn’t have the immediate effect, one should stop it and launch a new campaign. He noted that there are few behavioural measures. â€?There is high involvement purchase like for products such as cars. Such products are highly priced and are not included in frequent purchase. At the time of buying such products, the consumers make rational choices and they are looking for advertisements which are not the same in low involvement purchase goods where the advertisements come looking for customers.”

    In the low involvement purchase, rational message is given within emotional envelope. These are low priced products and it’s the habitual choice that people usually make. â€?They don’t weigh pros and cons for this,” he said.

    According to Jones, most customers buy products (any brand) because the last box is empty. Most consumers have a repertoire of two to four brands in any category. Advertising can influence the choice of brand especially with message propinquity.

    He said that the ad budget is a big trade off. Advertising and profits are both residuals, after payment of direct and indirect costs. Usually, advertising and profit amount are same. Sales effect of advertising increases and decreases. (10 per cent increase in advertising means 10 per cent reduction in profit and 10 per cent decrease in advertising means 10 per cent increase in profit).

    Tentative budget consists of competitive, expenditure, brand history and econometrics. One has to decide if he can afford it. If yes, then one must go ahead with the ad campaign. But if it is unaffordable, then one must examine future sale and profit projection.

    Internet has not been a very efficient ad medium, but continues to post strong growth. “Its growth would continue and it would be the No. 3 medium, after TV and direct mail,” he said.

    Jones concluded by saying that emotional appeal has immediate effect. But at the same time no ad can work if it is only emotional; it has to have some rational element.

  • Ofcom Board appoints Ed Richards as CEO

    Ofcom Board appoints Ed Richards as CEO

    MUMBAI: The Ofcom Board has appointed Ed Richards as its Chief Executive Officer with immediate effect.

    Prior to his appointment to Ofcom, Ed was the Prime Minister’s Senior Policy Advisor on Media, Telecoms, Internet and e-Government. He has also worked as the Controller of Corporate Strategy at the BBC.

    On his new appointment, Ed Richards said, “This is a fascinating job in a fascinating and fast changing area. We have a strong organisation, committed people and a track record that we intend to build on. I am thoroughly looking forward to the challenges.”

    “Ed has played a critically important role in the establishment of Ofcom. He has a profound understanding of the markets we regulate and is ideally placed to lead the organisation into the future,” said Ofcom Chairman David Currie.

    Ed Richards joined the Ofcom Board in March 2003. In July 2005 he was promoted to Chief Operating Officer, in which his responsibilities included strategy, research, consumer policy, business planning, finance, human resources and Ofcom’s functions in the Nations and Regions.

    Ofcom is the independent regulator and competition authority for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services.