ITV

Tag: strategist

  • India TV appoints Puja Sethi as group editor of digital

    India TV appoints Puja Sethi as group editor of digital

    Mumbai: India TV has roped in Puja Sethi as group editor of digital. Sethi, a senior journalist and digital strategist, brings over two decades of rich experience on board. Her last stint was with Zee Digital as a group editor.

    In the past, she has held senior leadership positions at Indiatimes, Jagran New Media, and myUpchar, amongst others. Her career has evolved around broadcast, print, and digital journalism. She is an alumnus of the prestigious Lady Shri Ram College and Miranda House, Delhi University.

    In her role at India TV, she would be responsible for managing the editorial. In addition, she will focus on strategic and innovative solutions and the development of an integrated digital strategy that cuts across paid, social and search.

    On her appointment, India TV managing director Ritu Dhawan said, “We welcome Sethi to the family. We are sure she will add value to India TV’s digital ecosystem and help us attain the predetermined organisational goals.”

    “I am extremely excited to take over the role of spearheading the digital strategy for India TV. I am looking forward to expanding the reach of our digital properties and further expanding the digital portfolio,” said Sethi.

  • Web 3.0 platform ‘coto’ ropes in Vishakha Singh as NFT strategist

    Web 3.0 platform ‘coto’ ropes in Vishakha Singh as NFT strategist

    Mumbai: ‘coto,’ a web3-based social community platform for women, has announced the appointment of Vishakha Singh as its non-fungible token (NFT) strategist.

    The company said in a statement that Singh will create and execute a robust strategy, roadmap, and execution on NFTs for ‘coto’ by spearheading awareness programmes on best practices of NFT for ‘coto’s’ creator community and will be instrumental in making ‘coto’ a front-runner in this domain.

    Through this role, Singh will play a vital part in executing the roadmap for ‘coto’s’ decentralised autonomous nature, starting with the NFT programme for creators. Besides involving B2B agencies in ‘coto’s’ early adopter programme for long-standing partnerships, she will also structure the approach based on content-led and community-led NFTs for monetisation, gating, and benefits.

    On joining ‘coto,’ Singh said, “I’m delighted to join the dynamic team of ‘coto’. My contribution would be to execute an overall strategy and craft the roadmap for the platform and its creators in the field of NFTs. Web3 is bringing an opportune moment for women for value creation and ‘coto’s’ inclusive environment enables women to create, consume, and communicate without toxicity.”

    “Through advanced technologies and insights of blockchain and NFT, I look forward to helping ‘coto’ evolve its tribe in the Web3 space,” she added.

    On Singh’s addition to the team, ‘coto’ by Eve World co-founder Rajneel Kumar said, “Web3 has changed the way social communities allow content creation, consumption, and monetisation globally. ‘coto’ is taking a deep dive with technology to cement its position on national and global marketplaces for content demand and supply to create a uniquely sustainable value proposition for its community of women creators and members. Vishakha’s experience will help ‘coto’ onboard the entire community about NFT, blockchain, and its benefits for the greater good of building a thriving, rewarding, safe space for women online.”

    In a phase-wise roll-out, ‘coto’ will soon announce its NFT plans and way forward for creators and members, stated the company.

  • Aim to balance short term goals with long term vision: Cheil India’s new CSO Sourav Ray

    Aim to balance short term goals with long term vision: Cheil India’s new CSO Sourav Ray

    New Delhi: Transitioning into a new role amidst a global pandemic is a doubly challenging responsibility. Still, for Cheil India’s recently appointed chief strategy officer Sourav Ray it is the most exciting part about his move.

    In an exclusive conversation with Indiantelevision.com, Ray shared, “What we have been experiencing in the recent past is that the strategy and strategists are increasingly gaining more importance both from a client and agency perspective. Clients understand that the old ways are not going to help them navigate this new normal, and they are more open to and interested in working with a strategist.”

    He adds that it creates a positive environment for the strategists as clients are more open to take risks and try out new things.

    “Earlier, the role of strategist was mostly limited to upper-funnel communication with the clients, but now, they are equally involved in lower-funnel conversations too. So, now we are looking at not just creating awareness and interest but also help in driving the purchases too,” he elaborated.

    For Ray, the first item on his agenda in this new role is to drive commerce for the agency and clients. “Given the situation, each industry is dealing with the same question, where to get the business from? Every discussion with clients, no matter if it is about building brand awareness or exploring ways to sell; whether it’s through e-commerce or omnichannel experience, or introducing new platforms, the core of each conversation is business.”

    However, while dealing with this short-term crisis, Ray is not losing view of long-term goals for the agency.

    “The best thing about Cheil is that we keep having conversations about our long-term plans so that nothing just happens and impacts us. We are always prepared for whatever is coming. Right now, I aim to balance the short-term vision with the long-term goals, drive acceleration for ourselves and the clients.”

    He wrapped the conversation by saying, “Change is going to be the only constant for us at Cheil; sometimes, the speed of the change will be furious like it is right now, sometimes it is going to be slower.”