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Tag: strategic tie-up

  • Havas Group India forays into Eastern India; collaborates with Kolkata-based agency QED

    Havas Group India forays into Eastern India; collaborates with Kolkata-based agency QED

    Mumbai: Paris-headquartered global advertising conglomerate Havas Group India has announced its foray into eastern India through a strategic tie-up between Havas Worldwide India and Kolkata-based digital marketing agency Quite Easily Done (QED).

    The new entity, Havas QED, will partner with Havas Creative Group India, which has agencies, including Havas Worldwide India (creative), Havas CX (customer experience), Think Design (UI/UX), Conran Design Group Mumbai (design) and Shobiz (experiential). The agency will be led by QED founder & CEO Anisha Singh Motwani who will report to Havas Worldwide India (Creative) managing director Manas Lahiri. This collaboration aims to further drive the creative and digital excellence of Havas Creative Group India, the group stated.   

    Havas Group India has been strengthening and expanding its core products over the last three years through acquisitions, joint ventures, and strategic alliances.  To add to this momentum, Havas Group India is now expanding its geographical footprint in India, with eastern India as the next stop to pursue potential opportunities.

    Talking about the expansion, Havas Group India Group CEO Rana Barua stated, “Over the previous two years, we went from three to 10 companies through acquisitions, joint ventures, and strategic alliances, adding agencies such as Conran Design Group, Havas CX, Think Design, and Shobiz Havas under the creative umbrella. Media saw the addition of verticals including Havas Content, Havas Sports and Entertainment, Havas Market, and a strategic alliance with Tribes. This has resulted in tremendous growth and has propelled our reputation in the industry. Eastern India, without a doubt, offers unexplored commercial potential. This strategic alliance, I believe, is the first resolute step in the market and opens the door to the possibility of our fourth village in India, in the future.”

    “We’ve been working with Anisha and the QED team for the past two years, and she’s one of the most promising entrepreneurs in India,” said Manas Lahiri. “This partnership is the best cultural fit for us, and I’m certain that our collaboration will help us add many new clients and write a new chapter in our growth journey,” he further added.

    Founded in 2015, QED specialises in crafting captivating brand stories through content, design, creative communication, social media marketing strategies, SMS and email business communication, digital advertising, SEO, and paid search advertisements. The agency handles a wide range of clients including Nicco Park, The Park Hotels, Flurys, Heritage Dining, Indo-British Scholars Association, and many others. With over 15 years of experience in marketing, Motwani’s strength and forte lies in brand-building. She has been featured by Entrepreneurs of India in their #StartupStories feature in 2019, and in the Leading Women Entrepreneurs of India 2020 by Insights Success. Recognised as one of the most influential businesswomen of the year 2022 by Innovative Zone, she was also awarded the Woman Entrepreneur Award in 2022 by Great Companies.

    QED CEO & founder Anisha Singh Motwani stated, “Our collaboration with Havas Worldwide India has been moving from strength to strength.  This strategic alliance is an organic step towards further strengthening our partnership with the agency. I am confident that we will continue to deliver ground-breaking work together.”

  • Mother Dairy launches ‘SBI-Mother Dairy SmartChange Card’

    Mother Dairy launches ‘SBI-Mother Dairy SmartChange Card’

    MUMBAI: Mother Dairy Fruit & Vegetable has strategically tied-up with State Bank of India (SBI) to launch ‘SBI – Mother Dairy SmartChange Card’ for Mother Dairy Milk Booths in Delhi & NCR.

     

    The first-of-a-kind initiative in the dairy industry will facilitate consumers towards a more convenient mode of payment at Mother Dairy milk booths. These SmartChange Cards will allow the consumers to pay conveniently through this card instead of paying cash and particularly coins, for every purchase at the Mother Dairy booths.

     

    Mother Dairy Fruit & Vegetable MD S Nagarajan said, “At Mother Dairy we believe in always keeping our stakeholders at the core of all our activities.  We  realised  that  we  had  a  dual  problem  of tendering exact change to consumers after purchase from booths and also for cash handling hassle for concessionaire due to usage of  coins.  While it left the consumers peeved,  it  was  also  not always possible for retailers to tender exact change all the time. This made us realise that while consumers were looking at a solution to this problem, so are the retailers who even do not like seeing consumers returning unhappy.  Hence, we decided to launch the SmartChange Cards at our booths. We are hoping this initiative will start a trend and will ease the life of consumers further in the long-run.”

     

    Nagarajan further added, “While the solution to the problem was apparent our next step was to find the right partner for this project. The choice to tie-up with SBI was not difficult, keeping in mind its strength and capabilities to provide this initiative with the required back- end support and infrastructure.”

     

    State Bank of India corporate strategy and new businesses deputy MD SK Mishra said, “State Bank has always been the principal Banker for Mother Dairy and has an association with them since decades. Introduction of a “SBI-Mother Dairy SmartChange Card” is a joint initiative to facilitate cashless payment across Mother Dairy Booth outlets. The Card is specifically designed to be easy to use and convenient to cater to the needs of Mother Dairy Booth consumers and is positioned as an alternative to use of small notes / coins at Mother Dairy Outlets. “

     

    With this launch, the SmartChange Card service will now be available to 150 booths in its initial phase of three months.