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Tag: strategic planning

  • Wieden + Kennedy India appoints Anirban Roy to lead strategic planning

    Wieden + Kennedy India appoints Anirban Roy to lead strategic planning

    Mumbai: Anirban Roy has joined Wieden + Kennedy India’s leadership team to head strategic planning for the Delhi and Mumbai offices. He will be operating out of the Mumbai office.

    Anirban’s exposure has been rich, having worked on several brands at various agencies and various cities. In his last role, he was head of strategic planning for McCann Worldgroup in Delhi. Prior to that, he worked at Ogilvy and Saatchi. He has worked in Delhi, Bangalore, Mumbai, Kolkata, and Manila, where he steered strategic conversations at Nestle, Yum Foods, BMW, Amazon, Coke, and Unilever, among others. He has also helped script the brand narrative for some of India’s unicorn start-ups like Licious & Flipkart.

    Speaking of his appointment, Roy said, “Very few people in their lifetime get to work in a place that’s revered for its irreverence & celebrated for being a ‘cathedral of creativity’. I am grateful to Ayesha and Paddy for this opportunity and feel lucky to be a part of this team that will write a new chapter for W+K India. Looking forward to the dance.”

    Commenting on the hire, W+K India president Ayesha Ghosh said, “With Anirban’s valuable perspective, we intend to steer the fundamental brand thinking and look forward to building lasting brand relationships. While we’ll always have room for brands that want to do short-term projects, the real test of an agency lies in building brands over years, like W+K has done with Indigo. Anirban has steered important brand conversations for many big MNC clients, as well as for start-ups, and in doing so, has helped them win Effie, Cannes, AME, Kyoorius, and D&AD awards. I’m really excited to see him at work at W+K.”

    W+K India CCO Santosh Padhi added, “Client, creative, account management, and strategic planning are the four key pillars of advertising that build and hold the foundation of a brand and help grow its business. I’m happy that we now have the fourth pillar in order, with Anirban, to help our brands grow stronger, bigger, and bolder.”

  • Havas Worldwide India announces senior appointments: Govind Agarwal named VP – account management

    Havas Worldwide India announces senior appointments: Govind Agarwal named VP – account management

    Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has strengthened its strategy and account planning teams across Mumbai and Delhi offices with three key appointments. Govind Agarwal has joined Havas Worldwide Mumbai as vice president, account management. Sulagna Chanda has been appointed as associate vice president – Strategic Planning, and Neha Gupta has joined as associate vice president – Client Servicing.

    Both Chanda and Gupta will work out of Havas Worldwide Delhi. These appointments will help strengthen the agency’s strategy and business teams and further drive the specialist services for which Havas Worldwide India is now known, stated the agency.

    Havas Worldwide India managing director Manas Lahiri said, “Over the last two years, we have garnered exponential growth through valuable partnerships and added several marquee brands to our ever-expanding portfolio of traditional as well as new-age clients.”

    “In our constant endeavour and commitment to make a meaningful difference, we continue to invest in strengthening our teams. With Govind, Sulagna and Neha on board, I’m confident we will further scale up our strategic planning capabilities and client relationships,” he added.

    With over 16 years of experience, Agarwal has managed some of the biggest brands across key sectors such as FMCG, banking, fashion, beauty, entertainment, and more. His strengths include business growth and lending his expertise to extend marketing campaign ideas across digital, social, direct and on-ground stages. Over the years, he has managed brands including Medimix, Inox, Kotak Life Insurance, Godrej, Danone, Skoda Auto, and Kellogg’s, among others.

    Over her 12-year-long career, Chanda has built her core strengths in brand strategy, consumer insights and leading agencies to establish effective marketing solutions. Some key accounts that she has managed through her career include The Times of India, ITC Hotels, Unilever, GSK, Disney and more.

    Gupta is a communication management specialist with over 13 years of experience in handling brands, including Sony, Chicco, Dabur, Chyawanprash, MasterCard, Reebok, Whirlpool, ESPN STAR Sports, ITC Hotels, and more.

    Havas Worldwide India has been consolidating its senior leadership team in recent years. The agency’s business model has assisted the agency in building a strong client roster across its Mumbai and Delhi offices, resulting in a growth of more than 30 per cent across both offices, claimed the agency.

  • Sumeer Mathur joins DDB Mudra North

    Sumeer Mathur joins DDB Mudra North

    MUMBAI: DDB Mudra Group has announced the appointment of Sumeer Mathur as DDB Mudra North strategic planning senior VP and head.

     

    Based out of DDB Mudra North’s Gurgaon office, Mathur will work closely with national strategic planning head Aditya Kanthy, to lead planning and brand management for the agency.

     

    Before joining DDB Mudra North, Sumeer was associated with JWT (Delhi). During his tenure at JWT, he led award winning campaigns for Airtel Money and Microsoft. Apart from JWT, he has also worked with Rediffusion Y&R, Lowe Mumbai, Contract and SSC&B Lintas.

     

    On joining DDB Mudra North, Mathur said, “I am quite excited by the opportunity DDB Mudra North offers. While many agencies talk about the change in communication landscape, DDB Mudra Group seems to be the only one that has multiple disciplines working together to build brands under one roof. Too often the area of influence of the planner remains constricted to cracking an insight that turns into a TV campaign. I was also drawn to the culture of the agency which came through during my interactions with Madhukar, Aditya and Vandana.”

     

    Mathur brings to the agency an experience of over 15 years in communications across brands while being based in Mumbai and Delhi. He has worked with leading brands, across categories ranging from automobiles (Hyundai & Tata motors) FMCG (GSK, Unilever, Colgate Palmolive and Unicharm), household appliances and home electronics (LG and Microsoft), social health (USAID), airlines (Kingfisher airlines, Spice Jet) and hospitality (Taj Hotels & Resorts). He has also undertaken regional and global responsibilities for Unilever Brands (Fair & lovely, Lifebuoy shampoo, Clinic all Clear) for the South East Asian markets.

     

    Kanthy said, “We’re thrilled to have Sumeer on board. He’s an incredible talent. Vandana, Sambit and Sumeer make a formidable team in Delhi. He’s excited about working with all the DDB Mudra Group agencies under one roof and leading our bright young team to create influence and apply creative thinking for business growth. We’ve got a lot to do to be the best agency in the city and he’s up for it.”

     

    Added DDB Mudra North president Vandana Das, “I’m so excited to have Sameer as part of the DDB Mudra group in Delhi. Sumeer is a dynamic leader & brings with him experience & maturity that is required to strengthen existing brands while ensuring that we are on a growth drive. I believe that he is a great asset & we can use his skills and talents in making our agency reach new heights.”

     

  • Draftfcb+Ulka appoints Anirban Chaudhuri as head of strategic planning

    Draftfcb+Ulka appoints Anirban Chaudhuri as head of strategic planning

    MUMBAI: Draftfcb+Ulka has appointed Anirban Chaudhuri as the head of strategic planning for its Delhi operations.

     

    Anirban comes in with 18 years of expertise in brand advisory and integrated marketing communications development, having worked with leading domestic and multinational players for India as well as South East Asia.

     

    A gold medalist in MBA from Jadavpur University in Kolkata, he has a PG Diploma in Journalism and Mass Communication. He further completed his studies on strategic management from IIM Kolkata. Anirban has worked at Shining Strategic Consultancy, IMRB International, TNS, Dentsu and DDB Mudra Group in the past and most recently was experimenting in the digital space with a marketing knowledge portal. He has also been a contributory speaker to Wharton Future of Advertising round table in India.

     

    He is currently exploring three areas of interest – ‘green‘ advertising, use of technology in developmental communication and ‘play’ as a technique in developing creative strategy.

     

    Advisor to the Board Arvind Wable said, “Anirban brings a unique combination of brand consultancy, market research and a keen insight into digital and social media which will be a valuable addition to our strategic planning efforts.”

     

    Draftfcb+Ulka Delhi operations COO Sanjay Tandon commented, “Anirban has a close connect with our value system and with his diverse experience promises to play a game changing role in creating brand wealth for our clients. Behind his gentle demeanor is a wealth of knowledge and sophisticated thinking that drives brand direction in an incisive manner.”

     

    On being appointed Anirban expressed, “Draftfcb+ Ulka is known for its strong orientation towards partnering businesses to deliver strategic marketing solutions. I am happy to be a part of that culture and looking forward to exciting times ahead.”

  • Preiti Zinta to be managed by CAA Kwan

    Preiti Zinta to be managed by CAA Kwan

     MUMBAI: Foresight Communications has appointed Anjan Sen as president.

     

    Sen will be heading the ad agency. He will report to Foresight Communications CMD Vijay Shekhar Gupta who is into ad film making business too.

     

    Sen comes in with over 25 years of experience in advertising, strategic planning and corporate communications.

     

    Prior to joining Foresight Communications, Sen was at Wing Pharma. He had also worked with Gadgil Western Group and JK Tyres.

     

    Established in 1991, Foresight Communications has recently won the advertising duties of Tivoli Gardens and Dunar Basmati Rice.