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Tag: strategic partnership

  • Bloomberg Media expands reach with Brandwidth Mediaè tie-up

    Bloomberg Media expands reach with Brandwidth Mediaè tie-up

    MUMBAI: Bloomberg Media, the multi-platform media company for business and financial information, is doubling down on its regional presence with a strategic partnership with Brandwidth Mediaè. The collaboration aims to deliver Bloomberg’s cutting-edge financial intelligence to a wider audience across the subcontinent.

    Brandwidth Mediaè founder & managing director Rahul Sood said, “This partnership with Bloomberg allows us to bring unparalleled financial insights to audiences across the subcontinent. We’re excited to deliver Bloomberg’s dynamic and authoritative news to viewers on all screens.”

    Bloomberg is globally celebrated for its rapid, precise and insightful reporting on business and financial affairs, empowering audiences with real-time updates and deep market intelligence. “We are excited to introduce not just Bloomberg TV, but also Bloomberg TV+ and Bloomberg Originals, further expanding their reach and strengthening the brand in this dynamic region,” said Brandwidth Mediaè founder & managing partner  Rohit Jaiswal.

    Brandwidth Mediaè is an independent content, technology, and media sales company, dedicated to helping global brands expand their footprint and monetise their services. It provides high-impact opportunities for businesses to generate new revenue streams and amplify their reach.

    With a star-studded roster of partners—including CNN, Al Jazeera and TV Today in broadcast, and Frammer AI & Benchmark in tech—Brandwidth Mediaè continues to build up its presence in the media world. Its latest partnership with Bloomberg Media is set to raise the bar for financial journalism in the region, delivering top-tier insights to an ever-growing audience.

  • 82.5 Communications secures creative mandate for Bacardi India’s brands

    82.5 Communications secures creative mandate for Bacardi India’s brands

    MUMBAI: When has Bacardi not turned the mundane into a memory, setting the rhythm at your favorite club, igniting laughter at house parties, or simply elevating your spirits with every pour? Always, right? Well, hold onto your glasses because Bacardi India has just uncorked a game-changer!

    In a bold, electrifying move, the brand is ready to shake up the world of advertising by teaming up with 82.5 Communications. And at the helm of this creative storm? None other than the chief creative officer, Anuraag Khandelwal, with a proven flair for crafting iconic campaigns.

    This partnership isn’t just about marketing—it’s a pledge to reimagine storytelling, connect with consumers like never before, and launch Bacardi’s brands into an orbit of innovation and excitement.

    Get ready for campaigns that’ll make heads turn and glasses clink!

    Emerging as the ideal partner after a rigorous pitch process, 82.5 Communications impressed with its dynamic ideas and marketing solutions. The agency will also play a pivotal role in supporting Bacardi India’s upcoming product launches, ensuring a cohesive and memorable brand presence.

    Sharing his excitement, Bacardi India and neighbouring regions, marketing director, Mahesh Kanchan remarked, “This partnership with 82.5 Communications will bring a fresh perspective resonating deeply with Indian consumers. Together, we aim to create moments that matter and drive unforgettable consumer experiences.”

    Reflecting on this collaboration, 82.5 Communications chief creative officer, Khandelwal stated, “I’m thrilled to be part of this journey with Bacardi India Private Limited. We’re focused on creating impactful brand stories that redefine category codes and build meaningful connections with consumers.”

    82.5 Communications, president north & east, Chandana Agarwal added, “Both Bacardi India and 82.5 Communications share a passion for excellence and storytelling. We are confident that together we will create magic and bring a fresh perspective to the market.”

  • PVR-INOX partners with Khushi Advertising to boost cinema advertising

    PVR-INOX partners with Khushi Advertising to boost cinema advertising

    Mumbai: PVR-INOX, India’s largest film exhibitor, secures a strategic partnership with Khushi Advertising Ideas Pvt. Ltd (KAIPL) to revolutionise cinema advertising in South India. This collaboration capitalises on the growing demand for cinema advertising, with the market Ad-Ex projected to grow by 12 per cent this year.  

    With over 20 years of experience, Khushi Advertising is known for its innovative campaigns that reach consumers across 35 cities through a dedicated team of over 250 professionals. The five-year contract appoints Khushi Advertising as the exclusive ad-sales affiliate for the South India market, aiming to manage cinema advertising sales effectively and enhance PVR-INOX’s market share.  

    The partnership reflects confidence in cinema advertising’s future, which saw a remarkable growth rate of 36 per cent last year. According to PVR INOX, CEO – revenue and operations, Gautam Dutta, “This new strategic partnership between two leaders in the industry goes beyond the transactional value. It aims to reform the market, provide better control over market narratives and commercials, and most importantly, uphold the value of cinema advertising among our esteemed advertisers and trade partners, who have been an integral part of our success. Traditionally, advertising sales contributed 10-11 per cent of our total revenue, but post-COVID, that contribution dipped to around 7-8 per cent as we were on a recovery path. We strongly anticipate that this partnership, along with our ongoing leadership initiatives, will strengthen our ad-sales contribution and help us return to pre-COVID levels. We look forward to the success of this partnership.”

    Khushi Advertising Ideas Pvt. Ltd., CEO, Vishnu Telang highlights the remarkable growth and universal appeal of South Indian cinema, stating, “The South Indian film industry has experienced phenomenal growth, with blockbuster hits like KGF 2, RRR, Salaar Part 1: Ceasefire, and Pushpa driving robust advertising activity and fostering a passionate fanbase. With highly anticipated releases such as Vettaiyan, Kanguva and Pushpa 2 scheduled for this year, 2024 is set to be the ‘Year of South Movie Dominance.’ To leverage this momentum, we are excited to announce our strategic partnership with PVR Inox, which will significantly expand our advertising footprint in South India. This collaboration allows us to tap into a dynamic audience through highly impactful advertising campaigns linked to our diverse lineup of films, creating lucrative opportunities for brands to engage effectively. At Khushi Advertising, we excel in providing integrated OOH solutions across India, utilising specialised venues such as malls, airports, and corporate parks. Our strategic focus on maximising brand visibility ensures that we craft compelling campaigns that resonate with audiences in vibrant environments. Together with PVR Inox, we are poised to enhance advertising revenues and deliver your message directly to your target audience, no matter where they choose to engage.”

    Khushi Advertising Ideas Pvt. Ltd., director, Pranay Shah stated, “We are thrilled to announce our strategic partnership with PVR INOX, a leader in the cinema exhibition industry. This collaboration aims to revolutionise cinema advertising by providing brands with unparalleled access to a diverse audience in a captivating environment. As cinema attendance continues to rise, we anticipate that this collaboration will not only enhance brand engagement but also drive significant growth in advertising revenue for both Khushi Advertising and PVR INOX. Together, we are committed to setting new standards in cinema advertising and creating memorable experiences that leave a lasting impression on audiences.”

  • Adscholars Enters Strategic Partnership With Bidstack in India

    Adscholars Enters Strategic Partnership With Bidstack in India

    Adscholars is delighted to announce a strategic partnership with the leading in-game advertising platform Bidstack in India. The partnership offers programmatic in-gaming solutions and enables one-of-a-kind technology in the Indian market. After establishing itself in the UAE market, Adscholars is now expanding its expertise to the Indian market.

    Bidstack’s sophisticated technology allows partners to seamlessly integrate advertisements into the gaming environment. Through native in-game, in-menu, and rewarded video placements, the company enables advertisers to engage gamers without disrupting their playing experience, while providing dynamic, targeted, and automated native in-game advertising solutions to the global video games industry.

    The partnership will enable Bidstack to scale immersive solutions in India with the help of Adscholars’ programmatic expertise, which will enable them to reach consumers on the platforms they spend the most time on and offer unique brand activation options and experiences.

    A significant amount of in-game advertising is gaining traction with advertisers and becoming a part of their media plans. There is an overwhelming preference among gamers across all age groups for playing video games over watching TV shows and movies. India is rapidly expanding the gaming market. The industry reports predicted that by 2026, this market will be worth seven billion dollars at a CAGR of nearly 30 percent. The future holds more business opportunities for global in-game advertising and can spur a revolution given these advantages.

    “We’re delighted to be partnering with Bidstack for the India market. The in-game advertising market growth has been phenomenal, and many prominent gaming apps have adapted to this format,” said Srikanth Rayaprolu, CEO of Adscholars. “The advertisements are non-interruptive, allowing players to have a more seamless experience. Advertisers can find excellent branding opportunities and a high view time on the apps. Bidstack globally works with the world’s biggest brands to deliver immersive in-game advertising campaigns. We’re excited to launch innovative and advanced solutions in the Indian Market.”

    On the partnership, Lewis Sherlock, EVP, Bidstack Technologies and Partnerships said “We’re delighted to be working with Adscholars across the Indian region to deliver authentic brand experiences that fit in seamlessly with the gameplay. India is an important strategic market for Bidstack, and this innovative new partnership will help extend our sales effort into previously untouched markets. Adscholars will become our first buy-side enterprise sales partner in the region, and we are looking forward to working closely with them to unlock gaming as an engaging and effective new ad channel for their partners.”

  • Nxtdigital, Thaicom ink strategic partnership to deploy satellite broadband services in India

    Nxtdigital, Thaicom ink strategic partnership to deploy satellite broadband services in India

    Mumbai: Nxtdigital and Thaicom have signed a deal to form a strategic partnership to enter broadband-over-satellite (BoS) market and related services in India.

    The two companies have signed a binding Memorandum of Understanding (MoU).

    The partnership includes deployment of BoS systems on India-focused capacity, which could be enhanced to provide future additional capacity on a state-of-art software define high throughput satellite; augmenting the existing IPSTAR-1 which is the first broadband satellite in the world and operational over India for several years.

    Thaicom and Nxtdigital will look to provide BoS services immediately in IPSTAR-1 focusing mainly on the rural footprint in India, comprising 60 per cent of Nxtdigital customers through the only HITS (headend-in-the-sky) platform in India.

    “The BoS service will focus on providing cost-effective and quality broadband and will give a tremendous boost to delivering education, information, entertainment, health and other services to these markets,” said the statement.

    The details of partnership elements are being discussed and will be documented in definitive agreements between Thaicom and Nxtdigital.

    “We are delighted to ink this MoU with Nxtdigital, which is easily one of the best digital platforms groups in India,” said Thaicom Public Company chief executive officer Patompob Suwansiri. “With our global satellite experience spanning nearly three decades and Nxtdigital’s distribution expertise, vast footprint and broadband penetration – we believe that together, we are best suited to delivering broadband over satellite and related services to India, not just at a high level of quality of service, but also cost-effectively. Our engagement and investments reflect our commitment to India, where we have had a presence since 2002, offering broadband over satellite since then.”

    “We have always taken our commitment to the government’s digital India mission very seriously,” said Nxtdigital managing director and CEO Vynsley Fernandes. “With HITS, we now cover over 4,500 pin codes across India with a significant presence in not just rural India but also areas where terrain poses challenges to connectivity. Through this engagement with Thaicom, a global leader in satellite technology, we will look to facilitate digital inclusion across education, healthcare, information & entertainment – by extending satellite-based broadband connectivity and services to our customers there and also to the underserved and other poorly connected markets.”

    The two companies will also develop and offer digital solutions for the government that Thaicom has already developed and deployed elsewhere in the world including satellite artificial intelligence solutions comprising space-based data technologies for agriculture, disaster relief & natural resource management public WIFI systems and drones for augmenting rural digital solutions.

    “With India’s significant dependence on agriculture and the incumbent challenges of crop management – the satellite-based AI will help by providing mission-critical data on tap,” said the statement.

    Both companies will also set up a Centre for Excellence to develop new satellite and related digital-based technologies through artificial intelligence and analytics – leveraging deep-tech research and development.

  • Warner Music India inks music distribution deal with Vishesh Films

    Warner Music India inks music distribution deal with Vishesh Films

    Mumbai: Warner Music India has announced a strategic partnership with Vishesh Films to distribute the music of Bollywood films under the studio’s banner. As part of this partnership, Warner Music India will be releasing two iconic soundtrack albums—”Awarapan” and “Dhokha”—across all local and global streaming platforms, and radio and television broadcasters.

    “Warner Music India hopes to expand the soundtracks albums’ existing significant fan base and younger audiences to experience the rich music in them,” said the statement.

    “We are delighted to partner with Vishesh Films, a name synonymous with chartbusting music,” commented Warner Music India and SAARC managing director Jay Mehta. “With this partnership, we aim to re-create the musical magic of their super-hit songs by taking them to the newer and younger audiences of today.”

    The partnership aims to showcase music from the albums to new audiences. The hit soul-stirring tracks from “Awarapan” such as “Toh Phir Aao,” “Tera Mera Rishta,” and upbeat numbers such as “Mahiya” catapulted the love ballads to the top of the charts when they were released in 2007 and continue to rule fans’ hearts. Songs from the film “Dhoka” such as “Kab Tujhe” and “Roya Re” hit the right chord and have been equally loved by a huge audience.  

    “Warner Music India shared our belief that the music from our movies is immortal. This partnership is just the first step towards a long relationship,” said Vishesh Films director Sakshi Bhatt. “There are more exciting developments at Vishesh Films to come.”

  • Binance announces strategic partnership with SM Brand Marketing

    Binance announces strategic partnership with SM Brand Marketing

    Mumbai: Blockchain ecosystem and cryptocurrency infrastructure platform Binance has signed a MoU to build a comprehensive partnership with SM Brand Marketing (SMBM), a subsidiary of a South Korean entertainment company SM Entertainment.

    As part of the comprehensive partnership, Binance and SMBM will establish a global Play-to-Create (P2C) ecosystem. The partnership will begin with cooperation in the NFT sector and the creation of a joint eco-fund.

    Conceptualised by Soo-Man Lee, the music executive of SM, P2C allows users to reproduce content using IP. “By using the tools and IP provided within the e-commerce and metaverse platforms, users can recreate content and products in the forms of games, music, dance, and goods,” said the statement.

    Within the P2C ecosystem, these contents and products can be converted into NFTs, allowing users to earn profits while also gaining recognition for their originality. The P2C ecosystem is a step forward from the existing Play-to-Earn (P2E) model, it added.

    “Binance is happy to be working with SMBM to advance the current P2E ecosystem into a P2C ecosystem,” said Binance NFT global head Helen Hai. “We would like to provide SMBM with the robust technology that can support the numerous Kpop global fans who enjoy recreating content based on their favorite Korean celebrities and want to earn passive income through their hobbies.”

    With the strategic partnership, Binance and SMBM will collaborate to create an ecosystem where global creators can easily participate in recreation using IP and profit from their original content and projects in a transparent manner. The P2C ecosystem created through recreation will also enhance the creative culture within the K-pop industry. Fans, artists, and companies are brought together to join forces on these e-commerce and metaverse platforms, the statement said.

    Binance and SMBM will be working jointly on the blockchain mainnet, NFT, and eco-fund to establish the P2C ecosystem. Binance will also provide the technology infrastructure for the overall blockchain and NFT ecosystem. Meanwhile, SMBM will provide the vast IPs managed by SM, including EXO, Red Velvet, NCT, aespa, and more, and support with content planning and platform construction, it added.

    “By combining together SM’s production capabilities, SMBM’s e-commerce platform capabilities, and Binance’s technology infrastructure, we expect this comprehensive partnership will bring great innovation in the establishment of the P2C ecosystem and expansion of businesses in the blockchain industry,” stated SMBM CEO Sung-su Lee. “It is also an opportunity for fans to build a new participatory creation culture through recreation and to gain economic benefits by being on the blockchain.”

  • Mirum India announces strategic partnership with Resulticks

    Mirum India announces strategic partnership with Resulticks

    Mumbai: Mirum, a Wunderman Thompson company and a part of the WPP Group, has announced a strategic partnership with Resulticks, an audience engagement platform.

    “We are happy to partner with Mirum, one of the leading digital and martech solutions agencies,” stated Resulticks CEO and CTO Mani Gopalaratnam. “Resulticks is a comprehensive, data-driven, and omnichannel marketing automation platform that supports all digital marketing requirements and gives users the ability to automate their core marketing activities. With the expertise of Mirum India added to the partner arsenal we are confident of delivering best-in-class managed services along with our platforms.”

    As a part of this collaboration, Mirum will be a solution partner for Resulticks and help the ‘real-time conversation marketing cloud’ platform to implement and integrate their martech stack for customers across industries and geographies, said the statement.

    “At Mirum, we understand the nuances that brands face while implementing and integrating a martech platform,” said Mirum India joint CEO Hareesh Tibrewala. “Resulticks is truly an omnichannel platform that allows marketers to plan, develop, deploy, and manage campaigns across channels like email, mobile, web, and social media while automating real-time & responsive communications. With our experience of over 12 years in ceaselessly delivering implementation projects, we are excited and look forward to our partnership with Resulticks.”

  • India Ahead signs strategic partnership with Delhi Management Association

    India Ahead signs strategic partnership with Delhi Management Association

    Mumbai: India Ahead, a national news channel with a country-wide footprint in both broadcast and digital media, has forged a new partnership with Delhi Management Association. This agreement will help promote cooperation in educational, skill development, and research activities. 

    India Ahead has been envisioned as a news platform with focus on ground reports and perspectives while staying away from theatrics and punditry. The refreshing viewpoint on news dissemination is being well-liked and this is reflected in consistent growth across both TV (English news) and digital (English, Hindi, and Tamil).

    The association will also establish a framework for programmes of exchange and collaboration in areas of management, business and commerce, internship, work integrated learning, dual education system, on-the-job training and skill development for mutual benefit.

    Speaking on the development, India Ahead Group COO Amitabh Bhatnagar said, “In pursuit of our agenda of being Audience First we are extremely excited about this tie up with a prestigious industry association which will allow us to engage with industry stalwarts and understand their issues, agendas and aspirations. This will help create relevant content and engagement opportunities.”

    DMA president and Thomas Assessments VP Yogesh Misra said that this strategic tie up was important step in re–imagining DMA’s offerings with infusion of digital–first DNA, making membership appealing and beneficial for management professionals, as well as the corporates. He further added that the DMA 2.0 vision blended with the vison of India Ahead and he saw lot of synergies in terms of effectively addressing the gaps in employee employer and various stakeholder expectations in the fast-changing business environment.

    Founded in 1955, DMA is a premier and prestigious professional body, devoted to dissemination of management principles and practices. It is a non-profit and autonomous entity that focuses on providing a wide range of services aimed at enhancing managerial effectiveness in a broad sphere of activities. It has over 3200 members, including 160 leading corporates, a high-profile managing committee of distinguished professionals from industry, government, and academia, supported by an efficient full-time secretariat.

  • MS Dhoni invests in home interiors brand HomeLane

    MS Dhoni invests in home interiors brand HomeLane

    MUMBAI: Home interiors company, HomeLane has entered into a  three-year strategic partnership with Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane. The cricketer, popularly known as ‘Captain Cool’, will be HomeLane’s first brand ambassador and the first celebrity to endorse an end-to-end home interiors brand.

    As the interiors brand expands into new markets and deepens its presence in its existing 16 cities, its strategic association with MS Dhoni will enable the company to create high decibel visibility and connect with its consumers. HomeLane plans to add 25 new Tier II and Tier III cities over the next two years and has earmarked Rs 100 crore in marketing spends to support this aggressive expansion.

    With the upcoming cricket and festive season, HomeLane and MS Dhoni are jointly working on a brand new campaign that will be released during the new IPL season.

    Commenting on the partnership, HomeLane founders Srikanth Iyer and Tanuj Choudhry said, “We are excited to partner with MSD. He is not just a sporting legend but also one of the most respected and recognised personalities in India. With the trust & credibility that he brings to the table, we believe that he is the perfect fit for our brand vision. HomeLane was built with the intent of making end-to-end home interiors easy and transparent for consumers anywhere in the country and this strategic partnership is a leap toward that goal.”

    VP – marketing, Rajeev G N added, “MS Dhoni’s personal brand resonates very well with HomeLane’s brand values of trust and transparency. He is a sporting giant, a patriot, a dedicated family man, yet very approachable; qualities that inspire across generations. Like HomeLane, he is also an expert at what he does. We are ecstatic to have him on board and look forward to building a strong digital-first brand over the next many years with him.”

    Commenting on the association, Mahendra Singh Dhoni said, “My home, like anyone else, is my comfort zone. A home is built with love and dreams and it’s where we create memories of a lifetime with our loved ones. I believe that HomeLane can help homeowners make their dream home a reality. HomeLane’s vision of making interiors easy and accessible for people across the country is what made me want to be a part of it. With the technology and the expertise that HomeLane brings I look forward to our association in making this vision a reality.”