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Tag: strategic deal

  • Carnival Cinemas and MovieTime form strategic alliance

    Carnival Cinemas and MovieTime form strategic alliance

    Mumbai: Multiplex chain Carnival Cinemas on Monday announced a strategic partnership with MovieTime Cinemas.

    As part of this alliance, Carnival will offer business management services to MovieTime for operating their existing portfolio of 65 screens and also other upcoming screens as and when they start running.

    Carnival will bring in its expertise to tap the synergies between both the exhibitor brands for strengthening their market standing in the cinema exhibition space.

    Carnival Cinemas is accelerating towards its ‘Vision 1,000 screens’ in the next two years and this scaling up will further help it to carve a win-win for all partners involved, said the statement.

    Carnival Cinemas is currently present in 120 cities at 162 locations with 450+ screens. With this tie-up, Carnival will now be managing the operations of about 525+ screens across India, it added.

    “We are very happy to join hands with MovieTime and explore various ways of value addition for both the entities. We are also looking at synergy in other fields where we both can operate in spaces such as food business,” said Chairman Carnival Group, chairman, Shrikant Bhasi.

    “We are pretty confident that, this association will help both of us enhance each other’s operational efficiencies,” MovieTime Cinemas, chairman, Anil Kapoor.

    MovieTime Cinemas presently operates in Maharashtra, New Delhi, Gujarat, Uttar Pradesh, Haryana, J&K, Uttarakhand, Karnataka, Punjab, and Telangana under the owned and leased models.

  • Havas in strategic deal with Brazilian agency Benza

    MUMBAI: Havas Sports & Entertainment (HS&E), the global brand engagement network of Havas, has entered into a strategic partnership with independent Brazilian experiential marketing agency, Benza Promotions & Events.

    Based in Rio, Benza will expand HS&E’s global brand engagement offering in this growing market in the run up to the 2014 Fifa World Cup Brazil and the Rio 2016 Olympic and Paralympic Games.

    HS&E Brazil Strategic Development & International Event Manager, Noémie Claret, will be in charge of developing synergies and new business between the two agencies, as well as between other sister agencies managed by Havas Brazil and Havas Digital Latin America CEO, Ricardo Reis.

    Benza’s extensive track record in event creation and production will complement HS&E’s operations in S?o Paulo, which offers brands and institutions a wide range of specialized services including strategic consulting and planning, sponsorship activation, brand content, events and promotion. HS&E has been present in the Brazilian market for over two years, benefitting from the support of Havas Brazil, and has worked for clients such as BMW, Entourage, Hyundai, Louis Vuitton, Tetrapak, and Wipro.

    Managed by founder Marcelo Benzaquem, Benza adds an attractive client base to the partnership, particularly its relationship with The Coca-Cola Company, already a client of HS&E and its recently-acquired US-based experiential agency ignition (which holds a prestigious ‘global partner’ status).

    HS&E President & Global CEO Lucien Boyer commented, “This partnership will up-weight the services we deliver to current clients – which includes 11 Olympic sponsors during London 2012 – particularly as global brands and sports organizations prepare their strategies and activations around the World Cup and the Olympic Games in Brazil.”

    “Marcelo‘s team has delivered exciting, creative campaigns that place celebration at the center of sports and entertainment events. Our agencies share a common spirit which will help us engage Brazilian and international fans in meaningful ways. We will achieve great things together from this close collaboration at such an important time for Brazil.”

    Benza Founder Marcelo Benzaquem added, “We are delighted to join HS&E and benefit from the track record, insight, and global perspective of a network that is present in over 20 markets. We look forward to working together closely and offering innovative, integrated solutions to our clients.”