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Tag: Strategic Communication

  • Pitchfork Partners joins SBICAP Ventures as strategic communication counsel

    Pitchfork Partners joins SBICAP Ventures as strategic communication counsel

    Mumbai: SBI Capital Markets’ SBICAP Ventures Ltd. (SVL) has appointed Pitchfork Partners as its strategic communication counsel. The agency will work towards strengthening the brand’s position as one of India’s fastest-growing asset management companies.

    The service mandate will now cover external communication in addition to the ongoing digital outreach for the various fund initiatives under SBICAP Ventures, namely Neev funds, SWAMIH (Special Window of Affordable & Mid-Income Housing), and SRI (Self-Reliant Fund).

    SVL has a stellar track record of investing in stressed residential real estate and the MSME sector in India, as well as contributing to many renewable energy, waste management, and climate-related initiatives.

    Neev Fund vice president Anjana Seshadri said, “We are excited about our collaboration with Pitchfork Partners. Our long-standing association with the company has propelled us to expand our horizons and dive even deeper into the brand’s communication with the media. With Pitchfork’s guidance and expertise, we hope to foster a better positioning of SBICAP Ventures as a whole.”

    “We are happy to announce this partnership. Given SBICAP Venture’s current positioning in the market, it has emerged as one of India’s largest asset management companies. We are privileged to partner with them and build on their credibility,” added Pitchfork Partners co-founder Jaideep Shergill.

  • IndoSpace selects Liqvd Asia as its advertising partner

    IndoSpace selects Liqvd Asia as its advertising partner

    Mumbai: On Saturday, Liqvd Asia onboarded IndoSpace as its advertising partner. The Liqvd Asia Mumbai office won this 360-degree mandate from DDB Mudra, the incumbent agency, following a four-month long pitch journey with large network agencies in the fray, proving Liqvd Asia’s mettle as an idea’s first full-service agency.

    In India, Everstone Group’s IndoSpace is the pioneer and largest investor, developer, and manager of grade A industrial and logistics real estate, currently spanning 44 logistics parks with 49 million square feet of delivered/under development projects across India.

    With India’s largest and most experienced industrial real estate team, IndoSpace continues to lead the development of the world-class warehousing backbone of India’s growth.

    “Being market leaders in a category that is so pivotal for nation building is both an honour and a responsibility. We needed a partner that recognised this and assisted us in representing our market leadership, business impact, and core organisational values. With Liqvd Asia, we have found one that shares our passion for business growth without compromising on the human relations that make it worthwhile. Their vision for the brand was strongly in line with how we aim to present ourselves to key stakeholders as well as the community,” said Everstone Group vice chairman of real estate Rajesh Jaggi.

    Liqvd Asia’s strategic communication approach is to translate the IndoSpace brand’s leadership position into traditional and digital channels, aligning it as a forward-thinker that is future-ready and customer-focused.

    Commenting on this development, Liqvd Asia managing director Arnab Mitra said, “Winning the IndoSpace mandate is special because Liqvd Asia was not the only agency vying for the account. Our deep expertise across all media formats and stellar client list are testament to Liqvd Asia’s mettle as a full-service agency. The objective is to showcase IndoSpace as a brand that turns thoughts into action and possibilities.”

  • Tata Studi signs Tute Consult as strategic communication partner

    Tata Studi signs Tute Consult as strategic communication partner

    Mumbai: Tute Consult has won the digital communication mandate for Tata Studi.

    Tata Studi, India’s ultimate e-learning application from the stable of Tata ClassEdge, is based on the science of learning—a highly effective learning method recommended by learning scientists.

    As a part of this partnership, Tute Consult will be responsible for increasing awareness of Tata Studi and its offerings. It will help enhance the brand’s mission of inculcating effective study habits in every child and inspiring them to be independent learners.

    Speaking about this collaboration, Tata Studi vice president of marketing Shreya Rana said, “We are excited to join hands with Tute Consult. We are certain that with their vast experience in various sectors in the communications field, Tute Consult will help us spread our message effectively to the target audience via the right platform. We look forward to a long, mutually beneficial relationship with Tute Consult. Their refreshing take on building a strong narrative for Tata Studi, coupled with regional and a new-age approach, is what we were looking for in this partnership.”

    Commenting on the new collaboration, Tute Consult founder Komal Lath said, “We are excited to begin our partnership with Tata Studi. Not only is the sector growing in leaps and bounds, we believe that a product like Tata Studi can revolutionise the education sector. Its integration of the best techniques from the old as well as the new, along with a milestone-driven strategy, is what the team is looking forward to. We would be deploying our regional strengths as well as copyright tools to help build and amplify Tata Studi’s unique story.”

  • Roposo appoints BBH India as creative agency partner

    Roposo appoints BBH India as creative agency partner

    Mumbai: Roposo, a leading creator-led live entertainment commerce platform, has selected Publicis Groupe’s BBH India as its agency on record (AOR) following a multi-agency competitive pitch.

    The partnership comes at a time when Roposo is enhancing its consumer experiences and expanding its marketing efforts for live shopping and entertainment.

    As Roposo’s AOR, BBH India will now develop both consumer-focused and business-driven marketing campaigns. Together, Roposo and BBH will develop integrated creative and strategic communications that will break through into the burgeoning Indian live commerce category in a meaningful and unique way.

    Commenting on the partnership, Roposo vice president Abhinav Jain said, “We are glad to have BBH India on board as our brand agency partner, crafting impactful brand campaigns. We look forward to continuing to build Roposo as the leading digital destination for live entertainment and commerce, with them.”

    Commenting on the win, BBH India CCO & CEO Russell Barrett said, “It’s the age of the creator economy and Roposo is front and centre of this exploding category. There’s incredible potential for Roposo to play a role in pop culture at the intersection of content, lifestyle and commerce. We are excited to partner with the talented team at Glance to help the brand reach its full potential.”

    Roposo is the country’s first creator-led live entertainment commerce platform, owned by consumer internet company Glance, a subsidiary of InMobi. BBH India, armed with 14 years of legacy in India, is a creative powerhouse with a repertoire of highly effective, consistent, and modern marketing solutions.

  • GOZOOP group bags integrated marketing mandate for Fit AF

    GOZOOP group bags integrated marketing mandate for Fit AF

    Mumbai: GOZOOP group has bagged an integrated marketing mandate for Fit AF, a homegrown whey protein brand. The brand aims to bridge the manufacturing and flavour gap existing in the Indian health & fitness industry.

    As part of the mandate, GOZOOP group will be enhancing the brand’s positioning among the target audience with strategic communication. They will be responsible for optimizing the brand search engine results and digital media capabilities as well as maintaining a consistent voice across media platforms through PR strategies. Leveraging the new age vision and mission of the brand, GOZOOP Group will also ideate and manage influencer led communications to reach out to a larger set of audiences.

    With a unique blend of protein and distinguished flavors, the aim is to offer a wholesome fitness regime and be the preferred partner for enthusiasts that live, breathe and speak fitness in a truly Indianised way. Fit AF operates under the parent company Fitride Labs Pvt. Ltd.

    Fitride Labs chief executive officer & director Aman Lalwani shared, “We believe that it is an impeccable communication strategy that helps a brand set itself apart in a populated market. It helps in the establishment of a truly distinct image that consumers can relate to. With GOZOOP Group’s experience along with their passionate & creative workforce, we are positive that it will be a victorious partnership.”

  • Believe India ropes in Pitchfork Partners as strategic communication counsel

    Believe India ropes in Pitchfork Partners as strategic communication counsel

    Mumbai: World’s leading digital music company Believe India on Tuesday appointed Pitchfork Partners Strategic Consultancy LLP as its communication counsel. The agency will manage its brand strategies in India.

    Pitchfork will work closely with Believe India to strengthen its brand awareness and engagement for its services across – artist services, label and artist solutions, TuneCore, and Ishtar with relevant stakeholders across the country. It will also drive and support Believe’s mission to develop independent artists and labels with their unique offerings and solutions, at each stage of their career and development, with respect, fairness, and transparency.

    Since entering the market in 2013, Believe India has become one of the leading players in the Indian music market through organic growth and acquisitions. Believe acquired Venus in 2019 (renamed Ishtar in 2021) and recently acquired a majority stake in Think Music, a leading south Indian-based music label to strengthen its position in the region. The group now operates the full range of solutions from TuneCore to artist services to develop local independent artists in one of the world’s fastest-growing recorded music markets.

    Pitchfork Partners is a consulting organisation working to strengthen the reputation of its clients. They consider themselves a reputation warrior, helping scale leading music companies by providing tailored solutions for the artists, and labels, with the help of marketing and communication veterans. This collaboration will be beneficial since Pitchfork Partners are experts in the entertainment and music space and will only help Believe reach out to the targeted audience.

    Speaking of this association, Believe India director Vivek Raina said, “We are excited with our association with Pitchfork Partners. Their experience and understanding of the industry align with Believe’s objectives and will help us reach emerging independent artists and labels in the digital world. We are focused on building a community in which independent artists and labels will get a platform and partnership to build their fanbase and enhance their revenues in the digital world.”

    Pitchfork Partners co-founder Jaideep Shergill said, “We are delighted to work with Believe India, given its leadership position in this competitive industry. It’s a great opportunity for us to drive their messaging across audiences in the country. We look forward to reaching new heights with Believe.”

  • ALTBalaji ropes in Pitchfork Partners to strengthen viewer base

    ALTBalaji ropes in Pitchfork Partners to strengthen viewer base

    Mumbai: Homegrown digital platform ALTBalaji has appointed Pitchfork Partners Strategic Consulting as its communication partner to increase awareness about the OTT platform, its shows and widen the viewer base through multi-channel outreach.

    The OTT platform currently has a library of 89+ Hindi originals across genres, which are also dubbed in regional languages like Tamil, Telugu & Malayalam, and in international languages like Arabic and Bhasa, which has helped the OTT player engage with a wide variety of consumers.  

    ALTBalaji senior VP and head marketing Divya Dixit said, “Alternative content being the core ethos of the group, ALTBalaji is focused on building a content bouquet that serves inclusive and individualistic viewing. We are delighted to have Pitchfork on board to support us in our journey and take the platform to the next level.” 

    Pitchfork Partners co-founder Jaideep Shergill said, “We’re thrilled to partner with ALTBalaji. Our diverse experience with entertainment clients will facilitate us in achieving milestones together. OTT is an ever-evolving, dynamic space and increasingly so due to the pandemic, ALTBalaji is disrupting the space by introducing content which caters to mass viewers.”  

    The OTT platform has witnessed a 15-20 per cent growth in its viewership numbers; however, the lockdown increased subscribers from the Hindi heartlands. At least 59 per cent of the total viewership is now coming from non-metros. “While cities like Lucknow, Ludhiana, and Guwahati saw an increase of 189.84 per cent, 106.50 per cent, and 108.41 per cent, respectively, Srinagar, Shimla, and Ranchi weren’t behind either, with an uprise of 103.81 per cent, 103.05 per cent, and 192.01 per cent, as compared to ALTBalaji’s viewership from these cities in 2020,” the platform said in a statement.