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Tag: strategic advisor

  • Amit Gujral joins Aarambh Communications as strategic advisor

    Amit Gujral joins Aarambh Communications as strategic advisor

    MUMBAI: When it comes to marketing mastery, few names shine as brightly as Amit Gujral—and now, he’s bringing his magic to Aarambh Communications as a strategic advisor. The former CMO of JK Tyre & Industries Ltd. and LG Electronics India Ltd. is swapping corporate boardrooms for brand storytelling, and with 29 years of experience in branding, advertising, and product marketing, he’s here to ensure Aarambh’s clients don’t just make noise but own the conversation. After all, why just shine when you can dominate?

    Aarambh Communications, co-founded by Sukriti Vajpayee and Himanshu Upadhyay, has carved a niche for itself across FinTech, Healthcare, Lifestyle, NBFCs, MarTech, Consumer, Real Estate, and Ed-Tech. Now, with Gujral at the advisory helm, the firm is poised to take brand storytelling to the next level, blending creative brilliance with sharp market strategy.

    Gujral is no stranger to game-changing campaigns. At JK Tyre, he led the celebrated “JK Tyre Desh Ka Tyre – Jab Hindustan Mile Hindustan Se”, an ad that didn’t just sell tyres—it ignited national pride. His tenure at LG Electronics was equally iconic, spearheading branding initiatives that cemented LG’s leadership in consumer electronics.

    Sharing his excitement, Gujral stated, “Marketing and branding are not just professions for me – they are a lifelong passion. As I begin this fresh innings, I’m excited to embrace this role of mentor, helping businesses navigate their growth journeys with impactful strategies. Aarambh Communications’ track record of creating lasting brand equity is remarkable. I’m looking forward to contributing to their mission and helping further elevate the brands they work with.”

    Vajpayee called this appointment a defining moment, “Having Amit Gujral join our advisory board is a huge win for Aarambh. His unmatched expertise in marketing and his visionary approach align perfectly with our mission to help brands achieve sustained success. Our growth has always been driven by the trust of our clients, and this step further accelerates our commitment to delivering exceptional value in the PR space.”

    Upadhyay echoed this sentiment, “Amit’s appointment comes at a critical juncture as we expand our service offerings. His deep understanding of consumer behaviour and ability to craft multi-channel marketing strategies will allow us to merge innovative marketing and PR tactics, ensuring that our clients receive holistic, results-driven solutions that strengthen their brand’s market presence.”

    With Gujral’s expertise, Aarambh Communications is set to redefine the future of PR and marketing, offering cutting-edge strategies that don’t just amplify brands but forge deeper, more meaningful connections with their audiences.

     

  • CM Bhupesh Baghel felicitates extraordinary individuals of Chhattisgarh at Bharat24’s Shikhar Samman

    CM Bhupesh Baghel felicitates extraordinary individuals of Chhattisgarh at Bharat24’s Shikhar Samman

    Mumbai: In continuation to its special initiative that recognizes and encourages individuals who are making extraordinary contributions towards the vision of new India, Bharat24 organised Chhattisgarh Shikhar Samman in Raipur to felicitate such extraordinary individuals from the state. Bharat24 CEO & editor-in-chief Dr Jagdeesh Chandra believes that ‘states make the nation’ and Shikhar Samman continues to recognize extraordinary individuals from various walks of life from various states for their exemplary work.

    Chief minister Bhupesh Baghel was the chief guest at the event and honoured the winners from different sectors for their exemplary work with the coveted trophy of Shikhar Samman. In a one-on-one interaction with executive editor and senior anchor Mimansa Malik, Baghel talked about the current challenges and the work he is doing towards the holistic development of the state.

    The event was hosted by top leadership of Bharat24 including chief business officer and strategic advisor to the board Manoj Jagyasi, senior editor Syed Umar, executive editor and senior anchor Mimansa Malik, senior anchor Shikha Thakur and Chhattisgarh editor Devesh Tiwari.

    The event was also attended by the former chief minister of Chhattisgarh Dr Raman Singh, Padmashri recipients including folk singer and actor Anuj Sharma, Kabir Singer Bharti Bandhu, Anup Ranjan Pandey of Bastar Band, business luminaries and elite members of society. The platform put the spotlight on individuals and their contributions but also curated multiple knowledge sessions featuring star panelists deliberate on key issues that have direct impact on the people of the state.

  • Manoj Jagyasi and the promise of Bharat24

    Manoj Jagyasi and the promise of Bharat24

    MUMBAI: Referred to as the turnaround man amongst kith and kin, Manoj Jagyasi was recently appointed as a chief business officer & strategic advisor to the board of month-old Hindi news channel Bharat 24. His remit: all aspects of the broadcast business (revenue management, marketing research, operations, and content co-creation) and advising the board on future expansion.

    His last sojourn was with Zee Media where he was chief revenue officer for around two years, and previously as an executive cluster head for a year. A professional with an experience of more than two decades in the industry, he has also had stints with ETV Network, ITV Network and Network 18 Media as associate vice president – revenue head for almost nine years. Jagyasi has also worked with Unilever and Red FM 93.5, in the past.

    What could have been the rationale behind launching on 15 August in an already crowded Hindi news market with a finite ad pie?

    “When most national news channels are focussing more on the NCR / UP market, we saw the opportunity for a truly national news channel. No matter how cluttered the market is, there is always room for the right product and with the right revenue strategy and the right talent, there is always scope for monetization. The TV business has been witnessing continuous growth and we intend to follow the same trajectory,” explains Jagyasi.

    With the understanding that to be a truly national news channel, the team would have to think big, in every way, including investments and people. A state-of-the-art studio with all the latest shiny tech spread over a 20,000 sq ft area in Noida serves as the hub from which both young and seasoned anchors beam out news and views day-in-day-out. An army of 4,000 reporters nationally beat the streets scouting for developments. Jagyasi says the goal is to expand this even more and have a reporter in every constituency.

    A slew of digital platforms, including a brand-new website and social media platforms, complete the initial debut offering for viewers of Bharat24.

    “News and information come naturally to us. With our network strength, we are delivering over 1000 original significant news stories from across the nation. We are also the first national news channel to launch with augmented-reality-enabled studios to deliver clean, clutter-free enhanced audio-visual content on-air,” expounds Jagyasi.

    The focus, since flag-off, has been on public interest stories like the impact of the increased rate of interest on FD’s or an awareness campaign on sharing a person’s location and other personal information through mobile apps. “Such stories which have a direct impact on viewers are regularly showcased on the channel,” he narrates.

    A high-impact marketing campaign and distribution drive has resulted in Bharat24 being available on most DTH platforms like Tata Play, Airtel DTH, Dish and several other large MSOs nationally. The messaging across all B2C and B2B touchpoints in key markets have been “Jahan Tak Bharat, Wahan Tak Bharat24” with the Bharat24 tagline being “A vision of New India.”

    ”It was important for us to be present across all key DTH and MSOs so that the discerning Hindi news viewers have the opportunity to sample a new news channel which resonates with their evolving needs. We are also focussed on connected TV and online platforms such as Jio,” he discloses.

    While Jigyasi and the team are happy about what has been achieved so far, he is loath to go into further details. “It is still early to gain the overall feedback for a news channel that is just over a month old, but it is exciting and assuring to witness the buzz and excitement among viewers,” he postulates.

    But he is quite sanguine that things can only get better from here on thanks to the right blend of young and experienced passionate professionals who have been recruited for the sales and revenue teams.

    “They understand the TV news business not only from the revenue point of view but also has a perspective on news content. We are confident in offering a wide range of customized media solutions catering to the evolving market demands. We remain focused on the growth of our TV and digital ventures and are committed to adding value to the clients who choose to advertise with us,” he highlights.

    Advertisers and media agencies are listening to his pitch and have given the thumbs-up to Bharat24. Within 24 days of its launch, over 24 clients had signed up. And within a month Bharat 24’s roster boasts more than 35 advertising clients.

    More are expected to board the channel’s bus, Jagyasi says, with a few big, customized deals being worked on with clients from Delhi and Mumbai.

    “We are already witnessing a huge interest for the upcoming festive season and assembly elections in Gujarat and Himachal Pradesh. The channel is also working on various big-ticket IP’s that will be announced soon enough,” he discloses.

    Clearly, Jagyasi and team Bharat24 have begun their journey into the TV news race well. How they do over the next stretch of the track, will determine whether Bharat24 really lives up to its promise.