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Tag: storyboard18

  • Game on India as govt eyes next level for digital entertainment

    Game on India as govt eyes next level for digital entertainment

    MUMBAI: India’s digital entertainment game is levelling up. quite literally. At Storyboard18’s Digital Entertainment Summit (DES) 2025, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, made it clear that gaming is no longer a side quest but a central pillar of India’s M&E economy.

    “Gaming now forms a very important pillar and part of the overall digital media and entertainment landscape,” said Jaju, underscoring how convergence between tech, youth energy, and content is reshaping India’s global creative ambitions.

    Citing Waves 2025 India’s flagship AV and entertainment summit, Jaju said the gaming pavilion, buzzing with emerging studios and new-age IPs, showed just how far the industry has come. From immersive platforms to evolving creator economies, Jaju spotlighted gaming, animation, audio streaming, and OTT as drivers of India’s new digital narrative.

    To boost this transformation, the Ministry is launching the Indian Institute of Creative Technology (IICT) in Mumbai, operational from September 2025. The institute aims to become a breeding ground for talent and incubation hub for creative startups. “It will be a great place for people to hone their skills and for smaller companies to get incubated,” he said.

    Jaju also called for:

    . Investment in low-cost cinema halls to bring films to India’s hinterlands

    .   Strategic focus on making India a global production hub, leveraging cost advantages and local talent

    .  Nurturing digital innovation through AI, XR, and VR-led platforms

    His three-part vision?

    .  Creative Excellence – Turning India into a storytelling powerhouse

    .  Digital Innovation – Leading in immersive tech

    .  Inclusive Growth – Tapping talent across every corner of India

    As he urged the industry to walk and think together, Jaju wrapped with a rousing call: “Our time has come, and the future is now.”

    With a booming gaming culture, homegrown creators, and government backing, India’s entertainment sector is set to not just entertain the world but lead it.

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  • Apurva Jani gets expanded marketing role at Intel India

    Apurva Jani gets expanded marketing role at Intel India

    MUMBAI: He’s spent a large part of his early career in the automotive industry at leading brands and firms. However, Apurva Jani  has been at global chip leader Intel for the almost a decade, rising to director of marketing for Intel’s sales, communications, and marketing group in India. 

    Now the chip maker has expanded his remit to include the amplification of the company’s brand presence and driving growth in both consumer and B2B markets, according to a news report on storyboard18.

    A mechanical engineer and a  PGDBA in marketing from NMIMS, Apurva began his career at Tata Motors, moved onto Ford Motor as regional sales manager, then worked with Mahindra & Mahindra as DGM – marketing, crossed industries into health care as director of advertising promotions at GE Healthcare, before landing up at Intel as consumer marketing head in 2015, where he has stayed put since.

    According to Apurva, he has  have been successful in disrupting the norms in highly competitive industries over his 23-year long career. Intel probably is relying on him to do so once again!

  • TAM seeks to re-enter TV ratings: Storyboard18 report

    TAM seeks to re-enter TV ratings: Storyboard18 report

    MUMBAI: The TV ratings saga in India has got a new twist, if Network18’s Storyboard18 is to be believed. According to an unconfirmed report filed with it, the erstwhile TV viewership monitoring body TAM Media is seeking to take a majority stake in its 49: 51 joint venture with BARC – Meterology Data  Pvt Ltd (MDPL), the meter management company which manages panel operations for India’s  current TV audience measurement system.

    MDPL deploys and maintains the meters that form the TV panel, as per sample design specifications and guidelines laid down by the BARC technical committee, and supplies raw data to it which in turn provides it to channels, agencies and marketers.

    To get some perspective, TAM has been pursuing the ministry of information and broadcasting (MIB) to issue it a licence to monitor viewership of India’s television landscape, a role it performed prior to BARC taking charge, following a section of the industry’s disgruntlement with the former. But the MIB has yet to decide on its application.

    Currently, management control of MDPL lies in BARC’s hands,  which provides TV viewership figures, while TAM provides advertising expenditure, radio listenership and sports related data.

    A section of the industry believes that with TAM taking majority control of MDPL, a reverse merger between the two would be a logical conclusion, the storyboard18 report states, quoting anonymous sources, The other option is that TAM gets a licence and television in India has two ratings agencies, which will be unaffordable to the media and advertising industry because of the huge costs involved, explains the storyboard18 report.

     It adds that TAM (a 50:50 joint venture between Nielsen and Kantar Media) will also have to undergo shareholding structural changes with media agency Group M exiting from Kantar Media (on account of conflict of interest, as per Indian regulations) before the MIB can issue it a licence. 

    Picture courtesy Hathway annual report)