ITV

Tag: Story TV

  • Story TV tests love with Sach Ya Kalesh

    Story TV tests love with Sach Ya Kalesh

    MUMBAI: Now that’s what you call a match made in microdrama heaven! Story TV, India’s leading microdrama platform from the Eloelo Group, is set to shake up digital entertainment with Sach Ya Kalesh, the country’s first-ever microdrama reality show.

    Hosted by the nation’s favourite matchmaker, Sima Taparia, the show dives headfirst into the messy, magical world of modern relationships. Featuring nine real-life couples, each episode will see them face a lie detector test that puts their love, and their honesty, to the ultimate test. The tagline says it all, Har relationship ka asli test.

    Shot in a crisp vertical format designed for mobile-first viewers, the show blends the drama of reality TV with the bite-sized fun of micro content. Expect Sima ji’s trademark sass, awkward confessions, emotional meltdowns, and maybe even a few breakups, all in real time.

    “Sach Ya Kalesh marks a new chapter for India’s entertainment industry,” said  Story TV founder and CEO Saurabh Pandey. “It’s raw, relatable and designed for today’s spontaneous audiences. This is TV 2.0, right in the palm of your hand.”

    Sima Taparia, thrilled about her new hosting role, added, “Modern love is complicated. This show is honest, emotional and full of surprises. What you see on screen is real, the love, the fights, and the chaos.”

    Produced by Aarambh Entertainment, Sach Ya Kalesh will drop new episodes daily starting 2nd November exclusively on the Story TV app.

    With this launch, Story TV continues to lead the microdrama revolution, aiming to release over 800 titles and onboard 100 million users in the next year. And if Sach Ya Kalesh is any hint, drama and love, just found a brand-new format to thrive in.

  • Balaji Telefilms and Story TV forge alliance for micro-dramas

    Balaji Telefilms and Story TV forge alliance for micro-dramas

    MUMBAI: India’s Balaji Telefilms, the production house behind two decades of television hits, has teamed up with Story TV, a fledgling micro-drama platform, to flood smartphones with bite-sized narratives tailored for impatient viewers.

    The collaboration promises original content spanning multiple genres and languages, designed for vertical screens and short attention spans. Story TV, launched earlier this year by the Eloelo group, claims 10 million users already—a rapid ascent for a platform banking on one-minute episodes.

    “Micro dramas will be more than a $5 billion market in the next three years,” predicts Story TV founder & chief executive Saurabh Pandey. “Together with Balaji, our exclusive partnership will make micro dramas a staple across India.”

    Balaji Telefilms  jt managing director Ekta Kapoor calls the alliance “a game-changer, setting the stage for powerful, fresh storytelling that’s fearless and fast-paced.”

    Balaji brings decades of audience trust and a catalogue of iconic serials to a format that strips storytelling down to its essentials.

    Balaji Telefilms chief executive Sanjay Dwivedi frames it as evolution. “Micro dramas represent an exciting frontier—short, impactful, and designed for today’s mobile-first viewers,” he says. “This collaboration allows us to take our storytelling legacy into a new format.”

    Story TV has already amassed over 300 original micro-dramas with titles like Mafia Don, Secret Soldier and Hacker King. The platform’s vertical-video approach aligns with consumption habits shaped by social media, where brevity trumps depth and swipes outnumber sits.

    The partnership marks a significant bet on India’s appetite for culturally rooted stories delivered at breakneck speed—entertainment reimagined for thumbs, not remotes.