MUMBAI: Publicis Beehive won the entire communications mandate for Storia Foods and Beverages, a budding entrepreneurial venture in the natural foods space. Publicis Beehive will help in establishing a firm grip in the Indian food market.
The agency was shortlisted after a multi-agency pitch and will manage the entire communication mandate including advertising, brand activation, digital and media. The agency was chosen for articulating a sharp and forward-looking communication plan that seeks to establish Storia Foods as the go-to brand for its multiple natural offerings, reveals Publicis.
Publicis Beehive COO Paritosh Srivastava said, “Partnering an upcoming and entrepreneurial brand like Storia Foods & Beverages presents both an opportunity as well as a challenge. Opportunity lies in leveraging our integrated strength to put our best foot forward in terms of creative, media, digital and activation. The challenge is the trust and responsibility entrusted by Vishal and team upon us to make Storia a success in a tough environment. It’s a great product and we hope that together we will create memorable communication that will result in disproportionate trials and awareness.”
Storia Foods and Beverages founder and managing partner, Vishal Shah said, “It is important that we have a deep understanding of our consumers, how we want our consumers to perceive us and what feeling we want to leave them with. Today’s society is moving rapidly and brands have a small window to interact with their consumers and create an impact through their products and communication. It was thus important for Storia to invest in a partner who could communicate these brand values and create a feeling of belonging for our consumers and Publicis Beehive fit the bill seamlessly. They understand our brand vision and culture and there is immense trust that they will nurture our brand as well as we do.”
The agency is currently working on the first communication message which will be rolled out shortly.