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Tag: Stimulus

  • Makani Creatives and Stimulus by Paragon pave the way for change with a new campaign

    Makani Creatives and Stimulus by Paragon pave the way for change with a new campaign

    Mumbai: Stimulus by Paragon Footwear has launched a fresh new iteration of their brand platform, “Badhte Raho. Badalte Raho” in time for the festive period sweeping the country, marking the start of Autumn Winter. Conceptualized by Makani Creatives, the campaign embodies the core of the brand, which is a celebration of the determination, perseverance, resilience and dedication of the young and driven.

    Stimulus has been a cheerleader of their target audience. They take pride in enabling and supporting their consumer, who will stop at nothing to make their ambitions come through. With this purpose in mind, Makani Creatives has created an Omni-channel campaign that uses simplicity to strike a motivational conversation with their audience.

    Living online, in the era of social media, it is inadvertent to compare with others or believe a faux “for the lens” narrative leads to self-doubt and placing inhibitions on oneself. The brand understands that these are the biggest obstacles in an individual’s way of achieving their goals. Stimulus, therefore, focuses on the change of self and personal betterment that can snowball into societal change. Stimulus by Paragon, believes that as a brand, it is only appreciation and celebration that these individuals deserve.

    “Stimulus, as the name suggests, aims to add a boost to every step you take towards your goals” said Paragon Footwear executive VP Sachin Joseph. “Our footwear is crafted keeping in mind comfort that will enable our customers to reach excellence.”

    It’s about encouraging the celebration of every tiny achievement without drawing parallels for the brand. The campaign encapsulates the essence of the brand with a dynamic and confident approach to storytelling. Showcasing incidents in the lives of their target audience, the campaign is able to achieve the attention of its target audience and form a relatable connection with them.

    Makanis Creatives executive creative director Prasad Rao also expressed his views on the conception of the campaign by stating, “There is an unabashed rawness to the thought of “Badhte Raho. Badalte Raho.”, which we liked. It resonates well with the doers of the world today, who have a fairly strong sense of who they are.

    They don’t let their emotions or mental state of being become barriers in their heads. They’re prepared to take risks, change perceptions and break stereotypes. They’re ready to bring a change. Stimulus believes in this ‘sense of self’. And acts exactly as its name suggests – as a stimulant that evokes confidence and encourages its audience to defy all odds.”

  • Makani Creatives wins integrated creative mandate for brands Stimulus and Eeken from Paragon Group

    Makani Creatives wins integrated creative mandate for brands Stimulus and Eeken from Paragon Group

    Mumbai: Footwear brands Stimulus and Eeken, subsidiaries of one of the oldest footwear names in India- the Paragon group, have appointed Makani Creatives as their AOR to handle the Brand Creative and Social Media mandates for both brands. The agency brings their full scale Integrated Brand Communications capabilities to this partnership and will shape the narrative of both Stimulus and Eeken across traditional and new media.

    Both Stimulus and Eeken are brands that are targeted to the youth and will benefit from Makani Creative’s strong pulse on this target segment. While Eeken is for the easy-going college kid, living life like #WeekendEveryday, Stimulus is meant for the young, early-jobbers full of dreams and go-getter energy. Their footwear range is crafted for comfort so that their target audience can focus on their ventures. Coming from the house of Paragon, the products are designed to display their expertise in quality and longevity.

    Speaking on the vision for the brands, Paragon Footwear CMO Shawn Chandy said, “Our products are not just made for our consumers, they are inspired by them. With this partnership, we look forward to tapping into Makani’s pulse on the younger generations and connecting meaningfully and deeply with our consumers.”

    Makani Creatives chief integration officer Pavan Punjani said, “It is very exciting to work on brands whose purpose is clearly defined and promises to deliver more than just stylish products. Both brands have a shared DNA but distinct purpose. Stimulus is the true representation of India. It is a catalyst that will help Indians push beyond their limit and achieve what they set their eyes on. Eeken is a celebration of the lightness and joy of being young. Our role is primarily to help both the brands communicate across diverse mediums- be it mainline, digital or on-ground, without losing out its core essence.

    Speaking of the association, Paragon Footwear executive VP  Sachin Joseph added, “Both Stimulus and Eeken are on an accelerating growth trajectory and we are excited to have Makani Creatives partner with us bringing their expertise in the footwear category and creative thinking that balances fashion and storytelling.”