ITV

Tag: Steve Walsh

  • Rentrak inks contract with CBS-affiliated TV station in San Diego

    Rentrak inks contract with CBS-affiliated TV station in San Diego

    MUMBAI: Rentrak has signed a TV measurement agreement with KFMB-TV, the CBS-affiliate in San Diego.

     

    KFMB-TV, which was the first local television station to air in San Diego, will utilize Rentrak’s massive and passive measurement system to provide their clients with more stable, accurate and comprehensive ratings information from more than 800,000 TVs in the San Diego market.

     

    Additionally, KFMB-TV will employ Rentrak’s single-source Auto and Political Advanced Demographics to target commercial messages to these two advertising categories: auto purchasers and voter segments.

     

    “We are pleased to offer Rentrak research and viewing data to our clients here in San Diego. There are many unique, compelling and differentiating features to Rentrak’s suite of offerings. We see great value and an opportunity to present additional metrics that will help target who is watching CBS 8,” said KFMB Stations vice president and general manager Pat Nevin.

     

    “We are thrilled to welcome KFMB-TV to Rentrak’s family of clients and look forward to a long and successful partnership with them,” added Rentrak executive vice president of local television, Steve Walsh.

  • Rentrak inks deal with Portland’s TV rep firm Katz

    Rentrak inks deal with Portland’s TV rep firm Katz

    MUMBAI: Rentrak has inked a deal with Katz Television Group, Portland’s television sales company, which represents more TV stations and broadcast groups than any other firm in the country.

     

    The new agreement will provide Katz with Rentrak’s full suite of local market ratings services, including its automotive and political Advanced Demographics, for all common client stations.

     

    Katz will use Rentrak ratings and Advanced Demographic information to gain a deeper understanding of how local TV audiences view television across the entire year, in every local market. Using Rentrak insights, Katz is able to sell the value and relevance of their partner stations’ audiences, not just their size. 

     

    “Katz Television Group is committed to working with innovative companies that help us best represent our station partners to the national agency community. Rentrak has proven to be a unique, forward-thinking company that is committed to pushing the local TV industry into a new era of measurement,” said Katz EVP of strategy, analytics & research Stacey Lynn Schulman. 

     

    “We look forward to working with Rentrak in developing the systems and interfaces that will make them a valued currency with our trading partners. Consumers are shifting behaviors and consuming content across many screens. The time is now to work with progressive organizations like Rentrak who can help develop new opportunities for local stations to expand their businesses,” Schulman added.

     

    “We are very excited for our new partnership with Katz Television Group and are eager to work closely with them and all of our mutual client stations in the national spot marketplace,” said Rentrak executive vice president of local television Steve Walsh.

  • Rentrak inks deal with KDOC-TV in Los Angeles

    Rentrak inks deal with KDOC-TV in Los Angeles

    MUMBAI: Rentrak has signed a TV measurement agreement with KDOC-TV (IND) in Los Angeles.

     

    KDOC-TV will utilize Rentrak’s massive and passive measurement system, including Rentrak’s single-source automotive ratings, to demonstrate the value of their audiences and inventory in reaching specific types of viewers. With the addition of KDOC-TV, Rentrak is providing measurement services to all of the English-language commercial stations located in the Los Angeles television market.

     

    “The way television audiences are measured, planned, bought and sold is evolving due to Rentrak’s database measurement. Advertisers and agencies are adjusting the way they approach media by using big data sources. We are excited to have Rentrak’s advanced metrics, as well as the confidence in ratings that come from a service based on the viewing patterns of nearly one million homes in Los Angeles versus a small sample,” said KDOC president and general manager John Manzi.

     

    “We are happy to welcome KDOC to the Rentrak family,” added Rentrak executive vice president of local television Steve Walsh.

  • Rentrak inks TV measurement deal with Gannett Television’s WUSA9

    Rentrak inks TV measurement deal with Gannett Television’s WUSA9

    MUMBAI: Rentrak has signed a multi-year TV measurement agreement with WUSA9, the Gannett-owned CBS-affiliate in Washington, D.C.

     

    WUSA9 will utilize Rentrak’s massive and passive measurement currency, including Rentrak’s single-source Advanced Automotive and Political ratings to understand and demonstrate the value and relevance of their audiences to national and local agencies and advertisers.

     

    “Our commitment to working with Rentrak stems from our desire to represent viewing to our advertising customers beyond age demographics and, instead, target the products that our viewers buy,” said WUSA9 president and general manager Mark Burdett.

     

    “Rentrak is very pleased to work with WUSA9 and further expand our television station client base in Washington, D.C.,” added Rentrak EVP of local television Steve Walsh.